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Want to learn how to write Instagram captions that generate real engagement? Want to learn how to set up Instagram Shopping for your ecommerce business? Want to get the latest costs associated with advertising on Instagram? WordStream is your home for all this and more. Check out our Instagram blog posts and get the latest tips and strategies to succeed in the world of Instagram marketing.


40+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 25, 2022 | Instagram

The Complete Guide to Instagram Hashtags (With 120+ Hashtag Ideas)

Learn how one simple pound sign can improve your reach, rank, and reputation.

Kristen McCormick
April 7, 2022 | Instagram

184 (Actually) Creative Instagram Bio Ideas, Quotes & Templates

This carefully crafted list will help you come up with the best 150 characters the web has ever seen.

Kristen McCormick
March 18, 2022 | Instagram

54 St. Patrick’s Day Instagram Captions (The Cliche-Free List)

"Kiss me I'm Irish" is not on this list. Promise.

Kristen McCormick
March 2, 2022 | Instagram

73 Creative Instagram Story Ideas to Keep Your Followers Coming Back

Warning: This post puts you at risk for CBI (creative brain implosion).

Kristen McCormick
March 1, 2022 | Instagram

23 Smart Ways to Get More Instagram Followers in 2022

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

Kristen McCormick
February 15, 2022 | Instagram

How to Repost on Instagram (All 7 Ways!)

Not one, not two, but seven different ways to repost on Instagram—for photos, videos, Stories, and Reels.

131 [NOT Overused!] New Year’s Instagram Captions & Templates

A list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise.

Kristen McCormick
December 21, 2021 | Instagram

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

Kristen McCormick
December 3, 2021 | Instagram

19 Instagram Reels Ideas to Build Your Brand (With Examples!)

As a business, it’s important to stay in front of your customers where they are, not where we want them to be.

Lindsay Paramore
June 22, 2021 | Instagram

5 Instagram SEO Tactics to Rank Higher in the Feed

Instagram SEO is a no-cost, high-impact tactic for anyone who wants to grow their reach, increase traffic to their profile/website, and drive more conversions. Learn what Instagram SEO is, Instagram SEO best practices and more!

Conor Bond
April 7, 2021 | Instagram

5 Reasons Why Instagram Ads Really Work!

Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.

Akvile DeFazio
February 15, 2021 | Instagram

How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)

Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!

Akvile DeFazio
February 8, 2021 | Instagram

20+ Instagram Demographics You Should Know Now

This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.

Guest Author
January 28, 2021 | Instagram

Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance

In this article, we’ll discuss the details of your Instagram Stories analytics, grouped by discovery, navigation, and interaction, and then take a deeper dive on how to optimize for the metrics that matter.

Guest Author
December 16, 2020 | Instagram

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

14 Inspiring Instagram Accounts to Follow Right This Instant

With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.

Akvile DeFazio
August 25, 2020 | Instagram

9 Ways to Engage Your Customers With Instagram Highlights

Instagram Highlights are a great way to make your Instagram Story content a better resource for your customers while getting prospects to engage with your content! Here are nine tips to make the most of your Instagram Story Highlights, including Q&As, polls, and more!

Mallory Gray
August 6, 2020 | Instagram

Instagram Best Practices: Placements, Creative, & More

So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.

Akvile DeFazio
July 13, 2020 | Instagram

The Complete Guide to Instagram Filters

Instagram filters can improve your photos and your marketing in just a few swipes. Here, we're sharing essential rules for using Instagram filters, the most popular filters, and more!

Margot Whitney
June 26, 2020 | Instagram

10 Quick Tips for Off-the-Chart Instagram Growth

Here are 10 ways you can start seeing Instagram growth for your account, including live video, partnerships, contests, Stories, hashtags, ads, and more!

Margot Whitney
May 18, 2020 | Instagram

8 Tips for Making Incredible Instagram Live Videos

Not using Instagram Live yet? Here's how to get started. Here, we're covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.

Margot Whitney
April 30, 2020 | Instagram

How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement

Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.

Akvile DeFazio
March 4, 2020 | Instagram

6 Strategies for Click-Worthy Instagram Carousel Ads

In this guide, we cover everything you need to know to about Instagram carousel ads, including the ad format, the guidelines, and six strategies make sure your Instagram carousel get your viewers clicking!

Margot Whitney
January 23, 2020 | Instagram

The 10 Best Business Instagram Accounts to Follow

Whether you’re killing it on Instagram already or just getting started, we can all benefit from some inspiration. That's why we rounded up the 10 best business Instagram accounts here, so take a look, follow, and get inspired!

Mikayla Wyman
January 10, 2020 | Instagram

6 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!

Mikayla Wyman
December 4, 2019 | Instagram