HomeBlog32 Free & Easy Instagram Story Templates for Businesses

32 Free & Easy Instagram Story Templates for Businesses

Author: Kristen McCormick
Last Updated: January 11, 2024 | Instagram, Marketing Templates

Instagram is the most popular social media platform consumers use to follow brands they like, and I think it’s safe to say that Stories play a large role in this: Stories from brands have an 86% completion rate, and 58% of consumers say they’ve become more interested in a brand after seeing it in a Story.

instagram story stats

Only one problem:

instagram story templates meme

Small businesses don’t exactly have a social media manager who can create Stories all day. So today, I’m sharing 32 time-saving, brand-building, follower-friendly Instagram Story templates just for you—along with tips on how to use them. They include:

We also have 70+ Instagram Story Ideas you can browse here. But first, some housekeeping:

Why Instagram Stories templates?

What’s the point of Instagram Story templates? After all, Stories only last for a day and they’re meant to be unpolished, right?

Well, yes and no. Actually, it’s more like no and no, and here’s why:

  • Stories aren’t really temporary anymore. Stories Highlights allow you to turn your best Stories into permanent tidbits accessible right in your bio, making the case for great-looking Stories.

instagram story templates - highlights examples

Highlights are temptingly tappable circles at the bottom of Instagram bios.

  • They also aren’t really unpolished anymore. With more and more brands using templates, users’ expectations for Story quality are increasing. If you want to hang, you’ll need to join the gang.
  • Episodic Stories are key. Stories that are part of a series are popular among users because they look forward to seeing the latest episode or installment. Templates make series a cinch.
  • Story frequency is rising. According to RivalIQ, Story frequency is up across the board, with the average brand posting about 11 Stories per month and the most active brands posting 17. Templates make it easy for you to publish more in less time.

    instagram story templates - story frequency is up across the board

    How to use these templates

    First and foremost, all of the templates are accessible in one Canva link: here’s the link to the Instagram Story templates.

    Customizing the templates

    All of the templates were created using the free online tool Canva, so you’ll need to set up an account (super easy, completely free). For templates that use Canva Pro elements, you’ll see watermarks. You can replace them with elements available from the free version, or you can’t bear to part ways with it, you can always sign up for a free Canva Pro trial.

    Getting the images from Canva to Insta

    Once you’ve customized a template to your liking, here’s how to get it into your Story:

    • Head to the top right of your Canva window where it says Share.
    • Select download and choose which images to download (if you’re using the free version, you’ll have to download them one image at a time).

    instagram story templates - saving from canva

    You can also use our handy Canva tutorial to get familiar with the tool.

    • To get the images on your phone, you can either email them to yourself or save them to any folder you can access on your phone (Google Drive, iCloud, Dropbox). Alternatively, you can download the Canva App.
    • Open the images on your phone and save them to your camera roll. Now they’ll be available to use in your Story.

    Instagram Story specs

    All of the templates are properly sized, but for your factual knowledge the Instagram Story image size is 1080 X 1920px (9:16 ratio) and Story length is up to 60 seconds. And now, the templates.

    Meet the team Instagram Story templates

    If you’re a bigger business, you can use this template to introduce new hires or to spotlight different team members each week. Share a little blurb about each individual and include fun facts too.

    instagram story templates - meet the team

    Get the templates

    If you only have a handful of employees, you can share this story once a month or so to familiarize new followers with your team. You can also refresh the content each time you share to include different facts and images.

    About us Instagram Story templates

    Use this template to share a bite-sized snapshot of your business. This is another one you can put into a rotation to share every once in a while.

    instagram story templates - about usinstagram story templates - about us

    Get the templates

    Case study/success story Instagram Story templates

    An excellent use case for Instagram Story templates. Whenever you write a case study, create a Story version with just the main points and highlights. You can then save these as Highlights.

    instagram story templates - case study

    Here’s another way to share your success stories.

    instagram story templates - case study

    Get the templates

    Tip & how-to Instagram Story templates

    Tutorials and how-tos are the core of any successful content marketing strategy. You can provide these through Instagram Stories using video or just simple images. Here are some templates you can use for image and text-based tutorials.

    instagram story templates - how to templates

    Get the templates

    If you’re looking to provide more of a one-frame experience, I’ve got you covered. Below are Stories templates for

    • Tip of the day
    • Listicle
    • How-to
    • Did you know
    • Quote of the day

    tip instagram story templates

    Get the templates

    You can easily repurpose your blog posts into these kinds of Stories.

    New guide Instagram Story templates

    If downloadable guides are part of your content strategy (they make great lead magnets), promote them in your Instagram Story by sharing some compelling facts from the guide—just enough to add value while also leaving the viewer wanting more. Here are some Story templates you can use for your ebooks and whitepapers.

    new guide instagram story templates

    Get the templates

    New blog post Instagram Story templates

    Similarly, let your followers know when you’ve published a new blog post to get some extra traffic to your site.

    new post instagram story templates

    Get the templates

    Event Instagram Story templates

    Got an event coming up? Maybe an open house, a workshop, or a webinar? You can’t beat real-time interaction with your audience. Maximize attendance by promoting the event in your Story (and here are some tips on running a webinar).

    instagram story templates for events

    Get the templates

    Sale/offer Instagram Story templates

    Use our sales promotion ideas to come up with something fun and then put it in a Story using any of these formats:

    sale/offer instagram story templates

    Get the templates

    Giveaway Instagram Story templates

    Instagram giveaways are an easy way to hit your follower and engagement goals. Use these templates to highlight the prize and don’t forget to include clear yet simple instructions on how to enter.

    giveaway instagram story template

    Get the templates

    Customer testimonial Instagram Story templates

    Online reviews and customer testimonials make great Instagram Stories. If you need help getting them, we have tips and examples on how to ask for a review here. For more inspiration, we have tons of testimonial advertising examples here.

    instagram story templates for customer testimonials

    Use these Instagram Story templates to attract & engage

    As mentioned earlier, here’s the link to the Instagram Story templates. Use them to churn out good quality, engaging Stories in a fraction of the time, and even to create your own templates. And if you’re looking for more inspiration, we have lots more creative Instagram Story ideas here.

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    Meet The Author

    Kristen McCormick

    Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.


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