Akvile DeFazio

Akvile DeFazio

As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads.

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7 Free Tools to Design Facebook Ads Like a Pro

No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!

How to Save Money With Facebook A/B Testing-No Matter Your Budget

Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.

How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.

5 Reasons Why Instagram Ads Really Work!

Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.

How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)

Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!

The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)

From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.

3 Key Paid Social Trends for 2021 (+ How to Take Advantage)

The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...

How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)

Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.