Akvile DeFazio
As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads.
How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
14 Inspiring Instagram Accounts to Follow Right This Instant
With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.
Our Go-To Social Media Video Marketing Cheat Sheet
When done right, social media video marketing can bring in great results. In this cheat sheet, we're giving our quick tips and sharing common best practices for social media video marketing on seven major platforms, including Facebook, Instagram, TikTok, and more!
Instagram Best Practices: Placements, Creative, & More
So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.
Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.
The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
9 Retention Strategies for Digital Marketing Agencies During COVID-19
Here, we're sharing nine retention strategies for digital marketing agencies during COVID-19, including skipping pricing increases, communicating proactively, supporting your remote employees, and more.
How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.
13+ Ways to Boost Engagement With User-Generated Content on Instagram
User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!