Akvile DeFazio

Akvile DeFazio

As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads.

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14 Inspiring Instagram Accounts to Follow Right This Instant

With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.

Our Go-To Social Media Video Marketing Cheat Sheet

When done right, social media video marketing can bring in great results. In this cheat sheet, we're giving our quick tips and sharing common best practices for social media video marketing on seven major platforms, including Facebook, Instagram, TikTok, and more!

Instagram Best Practices: Placements, Creative, & More

So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.

The Beginner’s Guide to Facebook Sponsored Posts

This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.

9 Retention Strategies for Digital Marketing Agencies During COVID-19

Here, we're sharing nine retention strategies for digital marketing agencies during COVID-19, including skipping pricing increases, communicating proactively, supporting your remote employees, and more.

How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement

Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.

13+ Ways to Boost Engagement With User-Generated Content on Instagram

User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!

5 Strategies to Grow Your Digital Marketing Agency in 2020

Whether you are an established agency or just getting started, here are five strategies you can use to grow your digital marketing agency in 2020, including being your own publicist, joining forces with other agencies, and more!