Blog Category
Social Media
10 LinkedIn Company Page Features You Need to Be Using Yesterday
Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.
Social Media Optimization: 60+ Tips & Tools for Every Platform
Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.
2 Smart Strategies to Generate Leads on Facebook (Post-iOS 14)
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
7 Free Tools to Design Facebook Ads Like a Pro
No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!
19 Instagram Reels Ideas to Build Your Brand (With Examples!)
As a business, it’s important to stay in front of your customers where they are, not where we want them to be.
6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
How to Save Money With Facebook A/B Testing-No Matter Your Budget
Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.
7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.
How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Stry best practices, ad get some ideas for creating your own.
How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.
5 Instagram SEO Tactics to Rank Higher in the Feed
Instagram SEO is a no-cost, high-impact tactic for anyone who wants to grow their reach, increase traffic to their profile/website, and drive more conversions. Learn what Instagram SEO is, Instagram SEO best practices and more!
How to Become a Successful Social Media Influencer (In 9 Easy Steps)
This post walks you through how to become a social media influencer in nine steps—including choosing your niche, writing engaging content, collaborating with other influencers, forming partnerships, and more.
How to Generate B2B Leads on LinkedIn as a Solopreneur or Small Business
LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.
6 Ways to Customize Your Facebook Dynamic Product Ads for Better Performance
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
5 Reasons Why Instagram Ads Really Work!
Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.
How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)
Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!
The 5 Biggest Reasons to Advertise on Social Media (+Pro Tips)
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.
20+ Instagram Demographics You Should Know Now
This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
In this article, we’ll discuss the details of your Instagram Stories analytics, grouped by discovery, navigation, and interaction, and then take a deeper dive on how to optimize for the metrics that matter.
3 Key Paid Social Trends for 2021 (+ How to Take Advantage)
The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...
How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)
Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.
22 Fantastically Free Ways to Promote Your Instagram Account
Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.
How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
How to Advertise Your Local Business on Facebook
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.