Navah Hopkins
Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.
She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.
Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds
With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.
The Top 4 Online Advertising Channels: 12 Tips to Use Them Right
The rules of engagement for search, display, video, and social. Get 'em right!
The Super-Easy, 5-Question PPC Audit
Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.
7 Easy Ways to Improve Your Google Local Services Ads ROI Now
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
10 Costly Mistakes to Avoid in Your Remarketing Campaigns
Retargeting can increase ad engagement by 400%. That is, if you get it right.
3 Tricks to Make the Most of Google Ads Automation
As automation evolves and becomes more integral in running successful campaigns, we need to focus on how delegate tasks to automation so that we can focus on bigger concerns, like strategy and goals. Here, we're sharing three tricks for make Google Ads automation work for you, including how to use Smart bidding, responsive ads, and close variants.
So Long, SKAGs; Hello, Single Theme Ad Groups
With Google's recent match type changes, using singe keyword ad groups, or SKAGs, is no longer a reliable strategy. Instead, we recommend using single theme ad groups—or as we like to call them, STAGs. Here, we explain why you need to change your SKAGs and how STAGs will help.
Google Dynamic Search Ads: 6 Tips to Serve More Relevant Ads
Dynamic Search Ads can be great ways to drive high volume and increase your profit—but this ad type can also cannibalize your budget and waste your funds. Whether you're just starting out or already using DSAs, here's everything you need to know to set your campaign up for success.
3 Big Budget Roadblocks (And How to Blast Past Them)
Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.