Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.
She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.
Understand how to future-proof your PPC account structure so you're ready to handle industry trends and changes head-on!
Learn how to examine your budget, campaign types, and assets to make the right decision for your account!
Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!
Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).
With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.
The rules of engagement for search, display, video, and social. Get 'em right!
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.