Navah Hopkins

Navah Hopkins

Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.

She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.

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So Long, SKAGs; Hello, Single Theme Ad Groups

With Google's recent match type changes, using singe keyword ad groups, or SKAGs, is no longer a reliable strategy. Instead, we recommend using single theme ad groups—or as we like to call them, STAGs. Here, we explain why you need to change your SKAGs and how STAGs will help.

When (& When Not) to Use Google Dynamic Search Ads

Dynamic Search Ads can be great ways to drive high volume and increase your profit—but this ad type can also cannibalize your budget and waste your funds. Whether you're just starting out or already using DSAs, here's everything you need to know to set your campaign up for success.

3 Big Budget Roadblocks (And How to Blast Past Them)

Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.

Ad Extensions: To Automate or Not to Automate?

It's hard to know when to let Google save you time and when you need to own your ad copy. Here’s a guide to all extensions available and whether you can feel safe allowing Google to automate.

13 Power Tips for #Winning Mobile Ad Copy

Your customers are on mobile, and if you want MORE customers, you need to write ads that speak to the context and experience of the mobile user. Here's how!

Knock-Off Thousands from Your Google Ads Costs with Close Variants

Are you using close variants as a keyword match type in your Google Ads campaigns? If not, it's time to start. Here's how to use them to save money.

3 Keys to Better Keyword Analysis

Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.

3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.

International PPC: 3 Reasons You Can’t Afford NOT to Go International

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.