Navah Hopkins

Navah Hopkins

Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.

She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.

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Knock-Off Thousands from Your Google Ads Costs with Close Variants

Are you using close variants as a keyword match type in your Google Ads campaigns? If not, it's time to start. Here's how to use them to save money.

The Retirement of Google Site Search: An Advertiser’s Survival Guide

Google is retiring Google Site Search in early 2018. Here's what site owners and advertisers need to know to prepare for the coming change.

The ABCs of Google AdWords

In honor of Google being folded into new umbrella company Alphabet, we present the ABCs of Google AdWords!

3 Keys to Better Keyword Analysis

Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.

3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser

Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.

International PPC: 3 Reasons You Can’t Afford NOT to Go International

We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.

Google’s New Display Network Interface Explained

Google recently gave its Display Network interface a fresh coat of paint. Let's take a look at what new features are available.

Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types

The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.

How to Optimize Your Retargeting Ad Campaigns

So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.