Navah Hopkins
Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.
She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.
6 Ways to Optimize Your Retargeting Ad Campaigns
So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.