Navah Hopkins
Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.
She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.
3 Keys to Better Keyword Analysis
Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.
3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser
Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.
International PPC: 3 Reasons You Can’t Afford NOT to Go International
We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.
Google’s New Display Network Interface Explained
Google recently gave its Display Network interface a fresh coat of paint. Let's take a look at what new features are available.
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.
6 Ways to Optimize Your Retargeting Ad Campaigns
So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.