Navah Hopkins is a Top 25 PPC Expert and international speaker who has been in the digital marketing industry since 2008. She specializes in paid media strategy and helping brands build relationships with profitable partners and customers.
She’s a cofounding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, and she continues to give back by sharing lessons learned at conferences and local universities, and in blogs and webinars for SEJ, SEL, Semrush, and WordStream.
Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.
Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.
We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.
Google recently gave its Display Network interface a fresh coat of paint. Let's take a look at what new features are available.
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.
So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.