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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts

When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.

Guest Author
October 2, 2018 | Social Media

6 Simple Steps to a Facebook Lead Ad that Converts like Crazy

Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.

Guest Author
September 26, 2018 | Facebook Ads

Navigating the Algorithmic Learning Period in Google & Facebook Ads

What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.

Kristina Simonson
September 13, 2018 | Facebook Ads

Get Visible: Using Paid Search & Social for Brand Awareness

Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.

7 Facebook Retargeting Tactics You Must Try

Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!

Asi Dayan
September 4, 2018 | Facebook Ads

5 Data-Backed Tips for Writing Great Facebook Ad Headlines

Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!

Marc Schenker
August 28, 2018 | Facebook Ads

Facebook Removes Ad Targeting Options – Should You Be Worried?

Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.

Conor Bond
August 22, 2018 | Facebook Ads

The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)

Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.

Marc Schenker
August 20, 2018 | Facebook Ads

Instagram Marketing Strategy 101: 4 Steps to Success

With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.

Margot Whitney
August 9, 2018 | Instagram

Everything You Need to Know About Instagram Story Ads

Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.

Gordon Donnelly
August 7, 2018 | Instagram

Why Facebook Story Ads Could Mean Big Changes for Advertisers

The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.

Gordon Donnelly
August 1, 2018 | Social Media

Top Secret: How to Get Free Leads from Facebook

The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!

4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond

Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!

Guest Author
July 20, 2018 | Social Media

How to Create a Facebook Group for Your Business (+ 5 Benefits)

Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!

Margot Whitney
July 16, 2018 | Social Media

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.

Conor Bond
July 2, 2018 | Facebook Ads

22 Facebook Marketing Tips for Small Businesses on a Budget

Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.

Lisa Smith
July 2, 2018 | Social Media

5 of the Funniest, Millennial-Approved Brand Accounts on Twitter

Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!

Conor Bond
June 29, 2018 | Social Media

IGTV: How to Take Advantage of Instagram’s Bold New Format

Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.

Gordon Donnelly
June 22, 2018 | Instagram

Facebook Ads for Non-Profits: 8 Money-Saving Tips

Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.

Margot Whitney
June 18, 2018 | Facebook Ads

Linkedin Carousel Ads Have Arrived

Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.

Conor Bond
June 15, 2018 | Social Media

The Secrets of the Instagram Algorithm – Revealed!

In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.

Conor Bond
June 13, 2018 | Instagram

7 Facebook Engagement Strategies to Get You More Customers

The more engaged your Facebook audience is, the more attention it brings to your brand! Here are seven strategies to help you increase your Facebook engagement rates, including the best times to post updates on Facebook for high engagement from fans.

How to Create Awesome Facebook Carousel Ads That Convert

These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.

Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads

Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.

Brett McHale
May 16, 2018 | Social Media

Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature

Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.

Scott Mesite
May 15, 2018 | Facebook Ads

How to Create Captivating Instagram Videos

Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.

Guest Author
May 4, 2018 | Instagram

5 Awesome New Features Coming to Facebook Ads

You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!

Allen Finn
May 3, 2018 | Facebook Ads