At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.
Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.
By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!
Competition in the travel industry will be higher than ever this year. How to beat the competition? Here are 10 ideas to improve your travel marketing strategy.
Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.
LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
Want to attract more prospective customers to your Twitter page? These five hacks will help you find and target potential customers on Twitter.
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!
As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!
Google now responds to emoji on Twitter with quips, GIFS, and super-helpful local links: check out WordStream's infographic detailing all 187 emoji Google will respond to on Twitter!
Check out our list of the 18 best marketers, influencers, and thought leaders on Medium and explain why you NEED to be reading them, including Larry Kim, Rand Fishkin and more.
Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?