Kristina Simonson

Kristina Simonson

Kristina Simonson is a digital marketing specialist at WordStream and is in charge of managing our own paid search and paid social accounts. When she’s not busy driving leads, she enjoys traveling, running, and adventuring for the best margarita in town.

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The Step-by-Step Guide to Facebook Ads Recovery

Ramping up spend or reactivating advertising during COVID-19 can be a challenge, so, in this guide, we're breaking down Facebook advertising account recovery step by step. We'll walk you through how to optimize your account now, prepare for tomorrow, and start ramping back up.

The Step-by-Step Guide to Google Ads Account Recovery

Whether you're an advertiser or an agency, your Google Ads account has likely been impacted by COVID-19. In this guide, we share everything you need to do to make sure your Google Ads account is ready, including optimizations for right now, audits for a thorough account review, and steps to ramp up.

I Spent $10 M+ on Google & Facebook Ads-Here’s What I Learned

Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!

Everything You Should Know About Google’s NEW Campaign-Level Conversions

At Google Marketing Live 2019, Google announced a new bidding control: campaign-level conversion setting. Here, we tell you everything you need to know about the new control, including how to set it up, how it can help, and why you should be excited about it!

11 Creative Strategies for Facebook Ad Targeting After the Changes

Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!

Facebook Campaign Objectives: What Every Advertiser Needs to Know

In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.

Navigating the Algorithmic Learning Period in Google & Facebook Ads

What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.

Top Secret: How to Get Free Leads from Facebook

The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!