Kristina Simonson
Kristina Simonson is a digital marketing specialist at WordStream and is in charge of managing our own paid search and paid social accounts. When she’s not busy driving leads, she enjoys traveling, running, and adventuring for the best margarita in town.
The Step-by-Step Guide to Facebook Ads Recovery
Ramping up spend or reactivating advertising during COVID-19 can be a challenge, so, in this guide, we're breaking down Facebook advertising account recovery step by step. We'll walk you through how to optimize your account now, prepare for tomorrow, and start ramping back up.
The Step-by-Step Guide to Google Ads Account Recovery
Whether you're an advertiser or an agency, your Google Ads account has likely been impacted by COVID-19. In this guide, we share everything you need to do to make sure your Google Ads account is ready, including optimizations for right now, audits for a thorough account review, and steps to ramp up.
I Spent $10 M+ on Google & Facebook Ads-Here’s What I Learned
Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!
11 Creative Strategies for Facebook Ad Targeting After the Changes
Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!
6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!
Facebook Campaign Objectives: What Every Advertiser Needs to Know
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.
Navigating the Algorithmic Learning Period in Google & Facebook Ads
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
Top Secret: How to Get Free Leads from Facebook
The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!
Paid Search Conquesting: How to Squash Competitors Without Starting a War
Competitive keyword bidding is notorious for starting bidding wars, where both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, competitive search campaigns are also a way to capture brand visibility and awareness among a highly relevant audience. Learn how!