Kristina Simonson is a digital marketing specialist at WordStream and is in charge of managing our own paid search and paid social accounts. When she’s not busy driving leads, she enjoys traveling, running, and adventuring for the best margarita in town.
Ramping up spend or reactivating advertising during COVID-19 can be a challenge, so, in this guide, we're breaking down Facebook advertising account recovery step by step. We'll walk you through how to optimize your account now, prepare for tomorrow, and start ramping back up.
Whether you're an advertiser or an agency, your Google Ads account has likely been impacted by COVID-19. In this guide, we share everything you need to do to make sure your Google Ads account is ready, including optimizations for right now, audits for a thorough account review, and steps to ramp up.
Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!
At Google Marketing Live 2019, Google announced a new bidding control: campaign-level conversion setting. Here, we tell you everything you need to know about the new control, including how to set it up, how it can help, and why you should be excited about it!
Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!
Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.