Blog Category
Social Media
7 of the Biggest Facebook Advertising Updates in 2017
From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.
Social Media for Nonprofits: 6 Ways to Make a Difference
Learn what makes these eight nonprofit organizations such social media powerhouses and how to leverage their techniques to spread your message
How to Make Facebook Ads Work for Your SaaS Business with a Google Survey
Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.
The Complete Guide to Advertising on Instagram
Ready to get started with your first Instagram advertising campaign? Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.
9 Ways to Lower Your Facebook Ad Costs
Real businesses share their tactics for keeping Facebook ad costs low while maintaining top performance.
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Need to increase your Facebook relevance score? Check out this creative ad targeting strategy that can help you reach the right audiences and double your CTR and relevance score!
74 Super-Useful Facebook Statistics for 2026
Want to find out the best time to post on Facebook? How about the average cost of Facebook ads in your industry? Start optimizing your social strategy for 2018 with these 75 super-useful Facebook stats.
How to Create Amazing Facebook Audiences You Can Actually Sell To
Who should you target on Facebook, and how? In this guide you'll learn how targeting on Facebook works, how to create Facebook audiences that will actually want to buy your stuff.
4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
What are Facebook Messenger Ads? How can you use them to drive sales, increase conversions and qualify leads? Today you'll learn everything you need to know about this exciting new ad type.
Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.
What’s the Deal with Quora Ads? How-To + Case Study
What's the deal with Quora ads? Do they work? Learn the ins and outs of Quora ads with this helpful how-to guide, plus a look at our own results with the platform!
How to Create Facebook Ads That Look (and Perform!) Great
Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.
The Beginner’s Guide to B2B Facebook Advertising
B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.
Facebook Relevance Score: 4 Key Facts to Know
Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.
How I Achieved a 48% Success Rate Using Twitter for Link Building
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.
24 Instagram Marketing Tools for More Followers, Likes & Sales
Instagram isn’t an option for marketers, it’s a necessity. And there are plenty of tools, many of them free, to help you create better Instagram posts! Use these Instagram marketing tools for filtering, scheduling, analytics and get a more beautiful, likable Instagram feed.
5 Ways to Use Facebook Ads to Take Down Your Competitors
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
Best New Online Advertising Features of 2017 (So Far)
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
8 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse
Looking for some fool-proof ways to market your bar or restaurant on Instagram? These seven proven hacks will grow your following, expand your reach, and have customers lining up at your door.
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.
How to Advertise on Facebook in 10 Steps
Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.
13 of the Best Instagram Ads We’ve Ever Seen
Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.
4 Free Resources to Inspire Better Ad Creative
Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.
How to Use Instagram Giveaways to Grow Your Following
Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!