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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.

Allen Finn
March 28, 2017 | Facebook Ads

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!

Guest Author
March 24, 2017 | Instagram

GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.

Allen Finn
March 7, 2017 | Facebook Ads

4 Facebook Ad Fails (And How To Fix Them)

Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.

Erin Costello
March 2, 2017 | Facebook Ads

Facebook Ad Benchmarks for YOUR Industry [Data]

Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.

Mark Irvine
February 28, 2017 | Facebook Ads

7 Power Words & Phrases to Test in Your Facebook Ads

When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.

Brad Smith
February 7, 2017 | Copywriting

8 Facebook Ad Tools to Help You Increase Leads and Sales

Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.

Dan Shewan
February 1, 2017 | Facebook Ads

7 Ways to Make Your Social Media Resume Look Awesome

When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!

Mary Lister
January 30, 2017 | Social Media

40 Essential Social Media Marketing Statistics in One Cool Infographic

As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!

Mary Lister
January 5, 2017 | Social Media

5 Really Good Reasons to Use Twitter Ads

I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.

Larry Kim
December 12, 2016 | Social Media

Facebook "Bug" Reveals Organic Reach Is Even Worse Than We Thought

Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?

Jess Armstrong
November 18, 2016 | Social Media

Building a Successful Paid Twitter Campaign From the Ground Up

Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.

Guest Author
November 18, 2016 | Social Media

11 Ways to Hack the LinkedIn Pulse Algorithm

Linkedin Pulse is a killer way to get your best content in front of a larger audience. Follow Larry Kim's best tips to hack the LinkedIn Pulse algorithm.

Larry Kim
November 7, 2016 | Social Media

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!

Mary Lister
October 25, 2016 | Facebook Ads

5 Reasons Your Facebook Ads Aren’t Working

Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.

Brad Smith
October 24, 2016 | Facebook Ads

How to Use the Facebook Pixel to Track Conversions on Facebook

In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.

Brett McHale
October 7, 2016 | Facebook Ads

6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

Want to look like a big deal on social media? Here are six creative and cost-effective ways to impress your followers and get noticed with social media ads!

Larry Kim
October 3, 2016 | Social Media

5 Big New Social Media Marketing Trends

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Margot Whitney
September 20, 2016 | Social Media

7 Things I Still Hate About LinkedIn Ads

I hate LinkedIn Ads, do you hate LinkedIn Ads too? They could be so much better! Here are seven ways LinkedIn needs to step up its ad game.

Larry Kim
September 9, 2016 | Social Media

How To Create Facebook Lead Ads That Convert

Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.

Allen Finn
August 23, 2016 | Facebook Ads

How to Use Facebook Ads to Recruit Top Talent

Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!

Larry Kim
August 19, 2016 | Facebook Ads

7 Social Media Management Tips to Save Time & Improve Results

Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.

Mary Lister
July 22, 2016 | Marketing Ideas

Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.

Larry Kim
July 18, 2016 | Social Media

Ultimate Facebook Ad Types Cheat Sheet

If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.

Mary Lister
July 12, 2016 | Facebook Ads

One Weird Trick to Get More Facebook Likes for Free

If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!

Larry Kim
July 11, 2016 | Social Media

9 Tips to Write the Best Facebook Ads Ever (with Examples)

We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.

Emma Siemasko
June 27, 2016 | Copywriting

All of Facebook’s Ad Targeting Options (in One Epic Infographic)

Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!

Mary Lister
June 24, 2016 | Facebook Ads