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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


All of Facebook’s Ad Targeting Options (in One Epic Infographic)

Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!

Mary Lister
June 24, 2016 | Facebook Ads

10 Best Social Media Advertising Tips for Content Marketers

Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.

Larry Kim
June 23, 2016 | Facebook Ads

How to Use the Psychology of Facebook to Create Better Facebook Ads

Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.

Dan Shewan
June 9, 2016 | Facebook Ads

9 Mistakes that Sabotage Your Ads (And How to Fix Them)

If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.

Brad Smith
June 8, 2016 | Facebook Ads

Wow-Facebook Ads on 3rd Party Sites for Non-Users

Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.

Erin Sagin
June 1, 2016 | Facebook Ads

5 Ways to Get Tons of Low-Cost Conversions on Facebook

You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.

Brad McMillen
April 27, 2016 | Facebook Ads

30 Twitter Ad Examples to Study Before Spending a Dime

Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...

Brad Smith
April 25, 2016 | Social Media

The Complete Guide to Facebook Video Ads

Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.

Margot Whitney
April 21, 2016 | Facebook Ads

3 Unconventional Facebook Advertising Strategies That Work

In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.

Dan Shewan
March 28, 2016 | Facebook Ads

10 Smart & Easy Facebook Marketing Ideas

As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.

Margot Whitney
March 7, 2016 | Facebook Ads

5 FREE Facebook Marketing Tools to Juice Up Your Campaigns

Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!

Erin Sagin
March 2, 2016 | Social Media

28 Memorable Social Media Quotes to Make You Think

Looking for some inspiring quotes about Facebook, Twitter or LinkedIn? Look no further. More inspirational than a field of sunflowers at dusk, these social media quotes will inspire, encourage, and uplift you (or not).

Dan Shewan
February 25, 2016 | Social Media

How to REALLY Run a Twitter Lead Generation Campaign

You can generate tons of high-quality leads using Twitter ads - but don't follow Twitter's rules! Here's the real way to run a Twitter lead generation card campaign.

Larry Kim
February 9, 2016 | Social Media

Does Facebook Advertising Work? [DATA]

Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.

Dan Shewan
January 21, 2016 | Facebook Ads

How to Write the Perfect LinkedIn Connection Request

What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.

Larry Kim
January 18, 2016 | Social Media

21 Amazing Facebook Facts You Didn’t Know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is.

Dan Shewan
January 12, 2016 | Social Media

Our 13 Best Social Media Advertising Tips EVER!

There’s no one-size-fits-all approach to social media marketing. In this post, we revisit our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increasing ROI, and more.

Dan Shewan
January 11, 2016 | Social Media

How to Create Amazing Ads for Facebook and Twitter

In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.

Brett McHale
December 14, 2015 | Facebook Ads

The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.

Larry Kim
November 19, 2015 | Social Media

The Ridiculously Awesome Guide to Facebook Remarketing

For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.

Margot Whitney
November 16, 2015 | Facebook Ads

47 Social Media Facts To Blow Your Mind

Social media has changed the way we do pretty much everything. We bet some of you can’t even remember a time before social media! Check out these 47 amazing social media facts – and feel free to share them on your own networks to demonstrate how knowledgeable you are!

Dan Shewan
November 13, 2015 | Social Media

4 Tips for Creating Amazing Facebook Landing Pages

Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.

Dan Shewan
November 6, 2015 | Facebook Ads

10 Things You Need to Know About the New Facebook Search

Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.

Larry Kim
October 27, 2015 | Social Media

Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.

Brett McHale
October 27, 2015 | Facebook Ads

Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know

Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!

Larry Kim
October 26, 2015 | Social Media

11 Unbelievably Specific Facebook Audiences You Can Target

Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.

Margot Whitney
October 20, 2015 | Facebook Ads

5 Reasons You Should Be Advertising on Facebook

There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.

Margot Whitney
October 14, 2015 | Facebook Ads