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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


The Top 10 Paid Social Media Hacks of All Time

The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.

Larry Kim
July 21, 2015 | Social Media

Behold the Amazing Power of Twitter Hashtags

Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.

Larry Kim
July 1, 2015 | Social Media

A Step-by-Step Guide to Using Twitter Ads for Lead Gen

Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.

Brett McHale
April 28, 2015 | Social Media

7 Secrets For Crazy Clickable Social Media Buttons

You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.

Megan Marrs
April 23, 2015 | Social Media

Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement

Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.

Larry Kim
March 30, 2015 | Social Media

The Top 15 PPC Experts to Follow on Twitter

Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.

Erin Sagin
March 25, 2015 | Social Media

17 Stars Who Made Social Media Careers Out Of Goofing Around Online

Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.

Megan Marrs
March 18, 2015 | Social Media

LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads

LinkedIn is a powerful way to make industry connections and publish content. Unfortunately, it's a terrible ad platform. Here are eight reasons why I hate LinkedIn ads.

Larry Kim
March 17, 2015 | Social Media

Your Facebook Company Page is About to Lose Likes! But, Why?

Facebook is scraping through stale accounts and getting rid of inactive accounts. Learn how this could affect the number of page Likes to your company profile.

Margot Whitney
March 9, 2015 | Social Media

Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy

Instagram has become the new MVP of social media. Find out how their new, game-changing carousel ads will affect your Instagram advertising strategy.

Margot Whitney
March 5, 2015 | Instagram

7 Things You Need to Know About New Dynamic Facebook Product Ads

Facebook is really killing it with ad targeting lately, and the new dynamic Facebook Product Ads are no exception. Learn everything you need to know about the new Facebook product ads.

Larry Kim
February 23, 2015 | Social Media

5 Ways to Get 10x More Retweets on Twitter

Want more RT's, engagement, and followers on Twitter? Learn five ridiculously powerful ways to get more retweets and expand your presence on Twitter.

Larry Kim
February 5, 2015 | Social Media

5 Ridiculously Powerful Facebook Ad Targeting Strategies

If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of.

Larry Kim
January 28, 2015 | Social Media

6 Strategies to Improve Your Social Media Marketing Plan

Get your social media marketing plan in shape for 2019! Here are six new strategies to help you step up your social media game.

Margot Whitney
January 19, 2015 | Social Media

11 Instagram Marketing Tips for Brands in 2019

As of February 2019, Instagram boasts over 1 billion active users, 500 million of whom use Stories every day. Check out our 10 best Instagram marketing tips for brands in 2019!

Margot Whitney
January 6, 2015 | Instagram

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation.

Dan Shewan
October 23, 2014 | Social Media

24 Best Social Media Promotion Tools

Need a little help growing your social media accounts? We've got the tools you need to succeed! Here are 24 of the best social media promotion tools to make sure your awesome posts and content get to the front of the feed!

Megan Marrs
October 21, 2014 | Social Media

Social Media Advertising for Small Businesses

For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.

Dan Shewan
September 24, 2014 | Social Media

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Learn how adding more LinkedIn connections can greatly improve your LinkedIn street cred, get you more profile views, increase your content's reach and more.

Larry Kim
September 15, 2014 | Social Media

How to Improve Your LinkedIn Profile as a Recent College Grad

Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.

Brett McHale
September 9, 2014 | Social Media

13 Ways to Beat the Facebook Algorithm

With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.

Larry Kim
September 2, 2014 | Social Media

Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!

Learn how to optimize your social media images for Facebook, Twitter, Pinterest, Google+, Instagram, and more!

Megan Marrs
July 9, 2014 | Social Media

Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!

Megan Marrs
June 19, 2014 | Social Media

Why You NEED Social Media Landing Pages (Not Just a Homepage!)

Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.

Megan Marrs
May 27, 2014 | Landing Pages

Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!

Larry Kim
March 26, 2014 | Content Marketing

21 Facebook Advertising Tips to Try Right Now

Looking for the best ways to advertise on Facebook? Check out our 21 best Facebook advertising tips and start succeeding today!

Gordon Donnelly
January 30, 2014 | Facebook Ads

5 Social Media Marketing Strategies to Improve Your Efforts This Year

Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.

Margot Whitney
January 9, 2014 | Social Media