Blog Category
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.
Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!
Looking for some inspiring quotes about Facebook, Twitter or LinkedIn? Look no further. More inspirational than a field of sunflowers at dusk, these social media quotes will inspire, encourage, and uplift you (or not).
You can generate tons of high-quality leads using Twitter ads - but don't follow Twitter's rules! Here's the real way to run a Twitter lead generation card campaign.
Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.
What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.
As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is.
There’s no one-size-fits-all approach to social media marketing. In this post, we revisit our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increasing ROI, and more.
Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.
For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.
Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.
Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.
Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.
Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!
Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.
There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.