Blog Category
Social Media
Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)
We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.
Facebook Campaign Objectives: What Every Advertiser Needs to Know
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
Google Is Finally Sunsetting Google+: Here’s What It Means
Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. Learn all about the data breach that forced Google's hand, and some ramifications of the announcement.
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
Navigating the Algorithmic Learning Period in Google & Facebook Ads
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
Get Visible: Using Paid Search & Social for Brand Awareness
Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.
7 Facebook Retargeting Tactics You Must Try
Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!
5 Data-Backed Tips for Writing Great Facebook Ad Headlines
Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!
Facebook Removes Ad Targeting Options – Should You Be Worried?
Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.
The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)
Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.
Why Facebook Story Ads Could Mean Big Changes for Advertisers
The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.
Top Secret: How to Get Free Leads from Facebook
The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.
22 Facebook Marketing Tips for Small Businesses on a Budget
Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.
5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!
Facebook Ads for Non-Profits: 8 Money-Saving Tips
Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.
Linkedin Carousel Ads Have Arrived
Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.
Top 5 Money-Making Facebook Marketing Tips
Not sure how to start marketing on Facebook? We’ve put together our five best Facebook marketing tips to help you get the most bang for your online business’s buck.
7 Facebook Engagement Strategies to Get You More Customers
The more engaged your Facebook audience is, the more attention it brings to your brand! Here are seven strategies to help you increase your Facebook engagement rates, including the best times to post updates on Facebook for high engagement from fans.
How to Create Awesome Facebook Carousel Ads That Convert
These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.
Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads
Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.
Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature
Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.
5 Awesome New Features Coming to Facebook Ads
You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!
