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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!

Brett McHale
February 27, 2020 | Facebook Ads

13+ Ways to Boost Engagement With User-Generated Content on Instagram

User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!

Akvile DeFazio
February 13, 2020 | Social Media

7 Fundamental Facebook Advertising Tips for Small Business Marketers

Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!

Michelle Morgan
February 10, 2020 | Facebook Ads

Boost Your Facebook Video Views with These 6 Tactics

If you're spending time and budget to create and promote videos or video ads, you know Facebook video views are important. Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more!

Conor Bond
January 30, 2020 | Social Media

6 Strategies for Click-Worthy Instagram Carousel Ads

In this guide, we cover everything you need to know to about Instagram carousel ads, including the ad format, the guidelines, and six strategies make sure your Instagram carousel get your viewers clicking!

Margot Whitney
January 23, 2020 | Instagram

4 Essential Lessons for Travel Marketing on Instagram

Instagram is a great marketing tool for the visual storytelling that attracts travellers. Here are four essential lessons to improve your travel marketing on Instagram now!

Guest Author
January 16, 2020 | Instagram

The 10 Best Business Instagram Accounts to Follow

Whether you’re killing it on Instagram already or just getting started, we can all benefit from some inspiration. That's why we rounded up the 10 best business Instagram accounts here, so take a look, follow, and get inspired!

Mikayla Wyman
January 10, 2020 | Instagram

I Spent $10 M+ on Google & Facebook Ads-Here’s What I Learned

Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!

Kristina Simonson
January 9, 2020 | Facebook Ads

6 Lessons from Our Favorite Facebook Campaigns of 2019

Super successful Facebook and Instagram campaigns, plus six major lessons we can use in our 2020 planning, including using relationship-based marketing, gathering intel with Instagram Story polls, and more!

Akvile DeFazio
December 19, 2019 | Social Media

8 Social Media Marketing Mistakes You Need to Avoid

Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!

Guest Author
December 11, 2019 | Social Media

How to Customize Your Facebook Ads for Placements

Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!

Michelle Morgan
December 10, 2019 | Facebook Ads

7 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!

Mikayla Wyman
December 4, 2019 | Instagram

11 Ways to Improve Your Facebook Video Ad with a Killer Hook

With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!

Guest Author
November 14, 2019 | Facebook Ads

The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies

Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!

Brett McHale
October 29, 2019 | Facebook Ads

7 Ways to Boost Your Instagram Sales This Holiday Season

To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!

Guest Author
October 9, 2019 | Instagram

9 Ways to Improve Your LinkedIn Lead Generation Ads Today

LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!

3 Tricks to Solve Your Most Common Facebook Ads Issues

This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!

Michelle Morgan
September 10, 2019 | Facebook Ads

How to Sell Like Crazy with Facebook Slideshow Ads

Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!

Akvile DeFazio
August 27, 2019 | Facebook Ads

Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!

Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!

Margot Whitney
August 20, 2019 | Facebook Ads

The Small Business Guide to Instagram Ecommerce

Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!

Akvile DeFazio
August 5, 2019 | Instagram

Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors

Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!

Margot Whitney
July 31, 2019 | Facebook Ads

5 Steps to a Conversion-Driven Facebook Ads Sales Funnel

You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.

Akvile DeFazio
July 22, 2019 | Facebook Ads

Instagram Ads for Wedding Photographers: 8 Super-Effective Tips

Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding protographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!

Margot Whitney
July 17, 2019 | Instagram

Beginner’s Guide to Facebook Ads for Mobile Apps

If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!

Instagram Ads for Real Estate Marketers: 10 Best Practices

With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.

The Complete Beginner’s Guide to Quora Promoted Answers

Quora Promoted Answers just got even easier. Here's a complete beginners guide to get started setting up campaigns, choosing the best answers, and promoting your best content!

Joe Martinez
May 30, 2019 | Social Media

How to Target Your Best Audience with Reddit Advertising

Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!

Joe Martinez
May 24, 2019 | Social Media