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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


Facebook Removes Ad Targeting Options – Should You Be Worried?

Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.

Conor Bond
August 22, 2018 | Facebook Ads

The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)

Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.

Marc Schenker
August 20, 2018 | Facebook Ads

Why Facebook Story Ads Could Mean Big Changes for Advertisers

The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.

Gordon Donnelly
August 1, 2018 | Social Media

Top Secret: How to Get Free Leads from Facebook

The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!

4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond

Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!

Guest Author
July 20, 2018 | Social Media

How to Create a Facebook Group for Your Business (+ 5 Benefits)

Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!

Margot Whitney
July 16, 2018 | Social Media

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.

Conor Bond
July 2, 2018 | Facebook Ads

22 Facebook Marketing Tips for Small Businesses on a Budget

Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.

Lisa Smith
July 2, 2018 | Social Media

5 of the Funniest, Millennial-Approved Brand Accounts on Twitter

Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!

Conor Bond
June 29, 2018 | Social Media

Facebook Ads for Non-Profits: 8 Money-Saving Tips

Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.

Margot Whitney
June 18, 2018 | Facebook Ads

Linkedin Carousel Ads Have Arrived

Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.

Conor Bond
June 15, 2018 | Social Media

Top 5 Money-Making Facebook Marketing Tips

Not sure how to start marketing on Facebook? We’ve put together our five best Facebook marketing tips to help you get the most bang for your online business’s buck.

7 Facebook Engagement Strategies to Get You More Customers

The more engaged your Facebook audience is, the more attention it brings to your brand! Here are seven strategies to help you increase your Facebook engagement rates, including the best times to post updates on Facebook for high engagement from fans.

How to Create Awesome Facebook Carousel Ads That Convert

These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.

Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads

Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.

Brett McHale
May 16, 2018 | Social Media

Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature

Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.

Scott Mesite
May 15, 2018 | Facebook Ads

5 Awesome New Features Coming to Facebook Ads

You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!

Allen Finn
May 3, 2018 | Facebook Ads

How to Create Uber-Engaging Facebook Canvas Ads

Facebook Canvas ads are all about creating immersive experiences. In this post, we give you the skinny on Facebook Canvas ads—including how they work, how to make one yourself, and how to craft a Canvas ad around your specific campaign objective.

Gordon Donnelly
April 30, 2018 | Social Media

A 3-Step Process to Generating (Free) B2B Leads on LinkedIn

With over 100 million daily active users, many of them decision-makers, shouldn't LinkedIn be a goldmine for driving new business online? It can be! Check out this simple, repeatable process to drive B2B leads through LinkedIn, WITHOUT any ad spend!

Guest Author
April 26, 2018 | Social Media

Big Changes to Facebook Custom Audiences: What You Need to Know

Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.

Allen Finn
April 23, 2018 | Facebook Ads

3 Killer Facebook Ad Types You Probably Aren’t Using

It’s easy to stick to the same old Facebook advertising strategy, but why not give yourself a competitive advantage? Do it with these three killer, underutilized Facebook ad types!

Allen Finn
April 11, 2018 | Social Media

3 Tips for Using Facebook Ads to Drive Webinar Registrations

Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.

Guest Author
April 5, 2018 | Facebook Ads

5 Ways the GDPR Will Impact Your Facebook Ads

If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.

Allen Finn
April 4, 2018 | Facebook Ads

13 Tips for Creating More Effective Instagram Video Ads

Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.

Lisa Smith
March 28, 2018 | Instagram

8 Common Facebook Ad Myths, Debunked

Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.

Asi Dayan
March 16, 2018 | Facebook Ads

How to Find Social Media Influencers in Your Industry

Did you know 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Social media influencers have huge audiences and tons of sway with their followers. Here's how to find the right influencers in your industry, then convince them to work with you.

Margot Whitney
March 14, 2018 | Social Media

Master Multichannel Marketing With Facebook Ads

Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.