Blog Category
Social Media
LinkedIn Rolls Out Interest Targeting for Advertisers
LinkedIn has announced interest targeting for advertisers. Now, you can serve LinkedIn ads to highly relevant audiences. Check out our blog post for details!
5 Facebook Lead Ad Examples to Learn From and Copy
Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.
The Ridiculously Useful Guide to Snapchat Ads
In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.
How to Get High-Quality B2B Leads with Facebook Ads
Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.
Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)
We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.
Facebook Campaign Objectives: What Every Advertiser Needs to Know
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.
The Ultimate 7-Step Facebook Ads Account Audit
Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.
The Complete Guide to Instagram Analytics
In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
Navigating the Algorithmic Learning Period in Google & Facebook Ads
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
Get Visible: Using Paid Search & Social for Brand Awareness
Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.
7 Facebook Retargeting Tactics You Must Try
Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!
5 Data-Backed Tips for Writing Great Facebook Ad Headlines
Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!
Facebook Removes Ad Targeting Options – Should You Be Worried?
Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.
The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)
Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.
Instagram Marketing Strategy 101: 4 Steps to Success
With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.
Everything You Need to Know About Instagram Story Ads
Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.
Why Facebook Story Ads Could Mean Big Changes for Advertisers
The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.
Top Secret: How to Get Free Leads from Facebook
The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.
22 Facebook Marketing Tips for Small Businesses on a Budget
Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.
5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!
IGTV: How to Take Advantage of Instagram’s Bold New Format
Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.