Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.
These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
Want to look like a big deal on social media? Here are six creative and cost-effective ways to impress your followers and get noticed with social media ads!
Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!
Most people don’t realize that there are a lot of creative ways to use Facebook for selling beyond just posting on their business page or running straightforward Facebook ads.
Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.
Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.
If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!