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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


Building a Successful Paid Twitter Campaign From the Ground Up

Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.

Guest Author
November 18, 2016 | Social Media

11 Ways to Hack the LinkedIn Pulse Algorithm

Linkedin Pulse is a killer way to get your best content in front of a larger audience. Follow Larry Kim's best tips to hack the LinkedIn Pulse algorithm.

Larry Kim
November 7, 2016 | Social Media

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!

Mary Lister
October 25, 2016 | Facebook Ads

5 Reasons Your Facebook Ads Aren’t Working

Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.

Brad Smith
October 24, 2016 | Facebook Ads

How to Use the Facebook Pixel to Track Conversions on Facebook

In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.

Brett McHale
October 7, 2016 | Facebook Ads

6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

Want to look like a big deal on social media? Here are six creative and cost-effective ways to impress your followers and get noticed with social media ads!

Larry Kim
October 3, 2016 | Social Media

5 Big New Social Media Marketing Trends

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Margot Whitney
September 20, 2016 | Social Media

7 Things I Still Hate About LinkedIn Ads

I hate LinkedIn Ads, do you hate LinkedIn Ads too? They could be so much better! Here are seven ways LinkedIn needs to step up its ad game.

Larry Kim
September 9, 2016 | Social Media

How To Create Facebook Lead Ads That Convert

Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.

Allen Finn
August 23, 2016 | Facebook Ads

How to Use Facebook Ads to Recruit Top Talent

Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!

Larry Kim
August 19, 2016 | Facebook Ads

Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales

Most people don’t realize that there are a lot of creative ways to use Facebook for selling beyond just posting on their business page or running straightforward Facebook ads.

Guest Author
August 17, 2016 | Facebook Ads

7 Social Media Management Tips to Save Time & Improve Results

Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.

Mary Lister
July 22, 2016 | Marketing Ideas

Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.

Larry Kim
July 18, 2016 | Social Media

Ultimate Facebook Ad Types Cheat Sheet

If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.

Mary Lister
July 12, 2016 | Facebook Ads

One Weird Trick to Get More Facebook Likes for Free

If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!

Larry Kim
July 11, 2016 | Social Media

9 Tips to Write the Best Facebook Ads Ever (with Examples)

We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.

Emma Siemasko
June 27, 2016 | Copywriting

All of Facebook’s Ad Targeting Options (in One Epic Infographic)

Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!

Mary Lister
June 24, 2016 | Facebook Ads

10 Best Social Media Advertising Tips for Content Marketers

Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.

Larry Kim
June 23, 2016 | Facebook Ads

How to Use the Psychology of Facebook to Create Better Facebook Ads

Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.

Dan Shewan
June 9, 2016 | Facebook Ads

9 Mistakes that Sabotage Your Ads (And How to Fix Them)

If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.

Brad Smith
June 8, 2016 | Facebook Ads

Wow-Facebook Ads on 3rd Party Sites for Non-Users

Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.

Erin Sagin
June 1, 2016 | Facebook Ads

5 Ways to Get Tons of Low-Cost Conversions on Facebook

You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.

Brad McMillen
April 27, 2016 | Facebook Ads

30 Twitter Ad Examples to Study Before Spending a Dime

Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...

Brad Smith
April 25, 2016 | Social Media

The Complete Guide to Facebook Video Ads

Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.

Margot Whitney
April 21, 2016 | Facebook Ads

3 Unconventional Facebook Advertising Strategies That Work

In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.

Dan Shewan
March 28, 2016 | Facebook Ads

10 Smart & Easy Facebook Marketing Ideas

As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.

Margot Whitney
March 7, 2016 | Facebook Ads

5 FREE Facebook Marketing Tools to Juice Up Your Campaigns

Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!

Erin Sagin
March 2, 2016 | Social Media