Blog Category
Social Media
Social Media Crisis Management: A Guide to Staying Calm Under Pressure
Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).
How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature
Inbound marketing is great, but doesn't always work when you want to win big client accounts. Learn how to use Linkedin's Matched Audience feature to reach high-level executives and decision makers that will really help you seal the deal.
7 Ways to Get More Likes on Your Instagram Ads
Don't give up on Instagram advertising before you try these genius tips! The more engaging your ads are, the better your results will be. Learn how to make the most of hashtags, filtering tools, contests, Instagram stories and more to increase your following and get better results.
Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business
The Facebook News Feed algorithm has changed to emphasize posts from friends and family instead of brands. Learn about how this fundamental shift in the way the Facebook News Feed works will impact your business, your Facebook advertising, and more!
Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.
New, FREE Facebook Analytics Tools from WordStream
The Facebook Ads Grader is the newest member in our club of free analytics tools built to help you understand exactly where you stand with your online advertising efforts. Learn how these free tools can help you analyze and improve your Facebook ad campaigns.
The Ultimate Guide to Facebook Ad Placement Optimization
Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.
7 of the Biggest Facebook Advertising Updates in 2017
From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.
3 Strategies to Make Your Facebook Custom Audiences 3X More Effective
Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.
Social Media for Nonprofits: 6 Ways to Make a Difference
Learn what makes these eight nonprofit organizations such social media powerhouses and how to leverage their techniques to spread your message
How to Make Facebook Ads Work for Your SaaS Business with a Google Survey
Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.
The Complete Guide to Advertising on Instagram
Ready to get started with your first Instagram advertising campaign? Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.
9 Ways to Lower Your Facebook Ad Costs
Real businesses share their tactics for keeping Facebook ad costs low while maintaining top performance.
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Need to increase your Facebook relevance score? Check out this creative ad targeting strategy that can help you reach the right audiences and double your CTR and relevance score!
74 Super-Useful Facebook Statistics for 2024
Want to find out the best time to post on Facebook? How about the average cost of Facebook ads in your industry? Start optimizing your social strategy for 2018 with these 75 super-useful Facebook stats.
How to Create Amazing Facebook Audiences You Can Actually Sell To
Who should you target on Facebook, and how? In this guide you'll learn how targeting on Facebook works, how to create Facebook audiences that will actually want to buy your stuff.
4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
What are Facebook Messenger Ads? How can you use them to drive sales, increase conversions and qualify leads? Today you'll learn everything you need to know about this exciting new ad type.
Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.
What’s the Deal with Quora Ads? How-To + Case Study
What's the deal with Quora ads? Do they work? Learn the ins and outs of Quora ads with this helpful how-to guide, plus a look at our own results with the platform!
How to Create Facebook Ads That Look (and Perform!) Great
Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.
The Beginner’s Guide to B2B Facebook Advertising
B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.
Facebook Relevance Score: 4 Key Facts to Know
Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.
How I Achieved a 48% Success Rate Using Twitter for Link Building
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.
Facebook Ads Manager vs Power Editor: Which Is Better?
Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.
24 Instagram Marketing Tools for More Followers, Likes & Sales
Instagram isn’t an option for marketers, it’s a necessity. And there are plenty of tools, many of them free, to help you create better Instagram posts! Use these Instagram marketing tools for filtering, scheduling, analytics and get a more beautiful, likable Instagram feed.
5 Ways to Use Facebook Ads to Take Down Your Competitors
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.