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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


28 Memorable Social Media Quotes to Make You Think

Looking for some inspiring quotes about Facebook, Twitter or LinkedIn? Look no further. More inspirational than a field of sunflowers at dusk, these social media quotes will inspire, encourage, and uplift you (or not).

Dan Shewan
February 25, 2016 | Social Media

How to REALLY Run a Twitter Lead Generation Campaign

You can generate tons of high-quality leads using Twitter ads - but don't follow Twitter's rules! Here's the real way to run a Twitter lead generation card campaign.

Larry Kim
February 9, 2016 | Social Media

Behold the Awesome Power of Facebook Custom Audiences

Facebook Custom Audiences are amazingly powerful. Here's everything you need to know about this remarkable targeting feature.

Larry Kim
January 26, 2016 | Facebook Ads

Does Facebook Advertising Work? [DATA]

Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.

Dan Shewan
January 21, 2016 | Facebook Ads

How to Write the Perfect LinkedIn Connection Request

What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.

Larry Kim
January 18, 2016 | Social Media

21 Amazing Facebook Facts You Didn’t Know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is.

Dan Shewan
January 12, 2016 | Social Media

Our 13 Best Social Media Advertising Tips EVER!

There’s no one-size-fits-all approach to social media marketing. In this post, we revisit our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increasing ROI, and more.

Dan Shewan
January 11, 2016 | Social Media

Twitter Trending Topics Predict Future Breakout Search Trends

Twitter trending topics can predict search trends before they happen; Google Trends shows peak volume for trending terms 5 hours after they peak on Twitter.

Mark Irvine
December 22, 2015 | Social Media

How to Create Amazing Ads for Facebook and Twitter

In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.

Brett McHale
December 14, 2015 | Facebook Ads

The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.

Larry Kim
November 19, 2015 | Social Media

The Ridiculously Awesome Guide to Facebook Remarketing

For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.

Margot Whitney
November 16, 2015 | Facebook Ads

47 Social Media Facts To Blow Your Mind

Social media has changed the way we do pretty much everything. We bet some of you can’t even remember a time before social media! Check out these 47 amazing social media facts – and feel free to share them on your own networks to demonstrate how knowledgeable you are!

Dan Shewan
November 13, 2015 | Social Media

Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

Just like its AdWords counterpart, Twitter quality score is nuanced and can be difficult to understand. Let Larry set you straight on what goes into this mysterious formula.

Larry Kim
November 10, 2015 | Social Media

4 Tips for Creating Amazing Facebook Landing Pages

Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.

Dan Shewan
November 6, 2015 | Facebook Ads

10 Things You Need to Know About the New Facebook Search

Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.

Larry Kim
October 27, 2015 | Social Media

Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.

Brett McHale
October 27, 2015 | Facebook Ads

Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know

Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!

Larry Kim
October 26, 2015 | Social Media

11 Unbelievably Specific Facebook Audiences You Can Target

Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.

Margot Whitney
October 20, 2015 | Facebook Ads

5 Reasons You Should Be Advertising on Facebook

There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.

Margot Whitney
October 14, 2015 | Facebook Ads

3 Mind-Blowing Hacks to Leverage PPC for Facebook Ads

Are you ready to take your business to the next level? Check out these 3 hacks to leverage your PPC data and apply a similar strategy to your ads on Facebook.

Margot Whitney
October 7, 2015 | Facebook Ads

3 Game-Changing Improvements to Facebook Ads

As of January 2015, Facebook became largest than the largest country in the world (i.e. China)! With 1.49 billion monthly users, it’s critical to keep up to date with the most game-changing tweaks the platform is making. Facebook ads keep getting more effective. To keep you up to speed, I’ve laid out the three most thrilling improvements Facebook has made to their advertising platform in the last few weeks.

Margot Whitney
September 24, 2015 | Facebook Ads

LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)

It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring.

Larry Kim
September 21, 2015 | Social Media

How Much Does Facebook Advertising Cost? A Definitive Guide

A common question that arises when discussing Facebook advertising, generally right after "Do Facebook ads work," is “How much do Facebook ads cost?” We answer that question and much, much more in this all-encompassing guide to Facebook advertising.

Brett McHale
September 14, 2015 | Facebook Ads

Creating Effective Facebook Ads for Lead Gen: The Complete Guide

Facebook can be an incredibly powerful channel for lead generation. Here's how to maximize those leads with more effective Facebook ads.

Brett McHale
August 5, 2015 | Facebook Ads

The Top 10 Paid Social Media Hacks of All Time

The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.

Larry Kim
July 21, 2015 | Social Media

Behold the Amazing Power of Twitter Hashtags

Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.

Larry Kim
July 1, 2015 | Social Media

3 Facebook Post Publishing Features for Crazy-High Engagement

Let’s take a look at three specific, crazy-powerful Facebook publishing features you can use to drive more shares, comments and likes on your Facebook posts.

Larry Kim
May 15, 2015 | Social Media