Blog Category
Social Media
5 Ways the GDPR Will Impact Your Facebook Ads
If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.
13 Tips for Creating More Effective Instagram Video Ads
Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.
8 Common Facebook Ad Myths, Debunked
Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.
How to Find Social Media Influencers in Your Industry
Did you know 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Social media influencers have huge audiences and tons of sway with their followers. Here's how to find the right influencers in your industry, then convince them to work with you.
Master Multichannel Marketing With Facebook Ads
Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.
33 Instagram Captions That Will Break Your Like-Ometer
Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!
When (And When Not) to Use Facebook Split Testing for Maximum Impact
A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.
7 Killer Tips for More Effective Real Estate Facebook Ads
Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!
How to Create Killer Facebook Ad Campaigns with Your Existing Assets
Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.
Social Media Crisis Management: A Guide to Staying Calm Under Pressure
Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).
How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature
Inbound marketing is great, but doesn't always work when you want to win big client accounts. Learn how to use Linkedin's Matched Audience feature to reach high-level executives and decision makers that will really help you seal the deal.
7 Ways to Get More Likes on Your Instagram Ads
Don't give up on Instagram advertising before you try these genius tips! The more engaging your ads are, the better your results will be. Learn how to make the most of hashtags, filtering tools, contests, Instagram stories and more to increase your following and get better results.
Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business
The Facebook News Feed algorithm has changed to emphasize posts from friends and family instead of brands. Learn about how this fundamental shift in the way the Facebook News Feed works will impact your business, your Facebook advertising, and more!
Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.
New, FREE Facebook Analytics Tools from WordStream
The Facebook Ads Grader is the newest member in our club of free analytics tools built to help you understand exactly where you stand with your online advertising efforts. Learn how these free tools can help you analyze and improve your Facebook ad campaigns.
The Ultimate Guide to Facebook Ad Placement Optimization
Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.
7 of the Biggest Facebook Advertising Updates in 2017
From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.
3 Strategies to Make Your Facebook Custom Audiences 3X More Effective
Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.
Social Media for Nonprofits: 6 Ways to Make a Difference
Learn what makes these eight nonprofit organizations such social media powerhouses and how to leverage their techniques to spread your message
How to Make Facebook Ads Work for Your SaaS Business with a Google Survey
Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.
The Complete Guide to Advertising on Instagram
Ready to get started with your first Instagram advertising campaign? Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.
9 Ways to Lower Your Facebook Ad Costs
Real businesses share their tactics for keeping Facebook ad costs low while maintaining top performance.
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Need to increase your Facebook relevance score? Check out this creative ad targeting strategy that can help you reach the right audiences and double your CTR and relevance score!
74 Super-Useful Facebook Statistics for 2025
Want to find out the best time to post on Facebook? How about the average cost of Facebook ads in your industry? Start optimizing your social strategy for 2018 with these 75 super-useful Facebook stats.
How to Create Amazing Facebook Audiences You Can Actually Sell To
Who should you target on Facebook, and how? In this guide you'll learn how targeting on Facebook works, how to create Facebook audiences that will actually want to buy your stuff.
4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
What are Facebook Messenger Ads? How can you use them to drive sales, increase conversions and qualify leads? Today you'll learn everything you need to know about this exciting new ad type.
Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.