Blog Category
Social Media
Facebook Ads for Non-Profits: 8 Money-Saving Tips
Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.
Linkedin Carousel Ads Have Arrived
Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.
The Secrets of the Instagram Algorithm – Revealed!
In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.
7 Facebook Engagement Strategies to Get You More Customers
The more engaged your Facebook audience is, the more attention it brings to your brand! Here are seven strategies to help you increase your Facebook engagement rates, including the best times to post updates on Facebook for high engagement from fans.
How to Create Awesome Facebook Carousel Ads That Convert
These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.
Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature
Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.
How to Create Captivating Instagram Videos
Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.
How to Create Uber-Engaging Facebook Canvas Ads
Facebook Canvas ads are all about creating immersive experiences. In this post, we give you the skinny on Facebook Canvas ads—including how they work, how to make one yourself, and how to craft a Canvas ad around your specific campaign objective.
A 3-Step Process to Generating (Free) B2B Leads on LinkedIn
With over 100 million daily active users, many of them decision-makers, shouldn't LinkedIn be a goldmine for driving new business online? It can be! Check out this simple, repeatable process to drive B2B leads through LinkedIn, WITHOUT any ad spend!
3 Killer Facebook Ad Types You Probably Aren’t Using
It’s easy to stick to the same old Facebook advertising strategy, but why not give yourself a competitive advantage? Do it with these three killer, underutilized Facebook ad types!
3 Tips for Using Facebook Ads to Drive Webinar Registrations
Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
5 Ways the GDPR Will Impact Your Facebook Ads
If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.
13 Tips for Creating More Effective Instagram Video Ads
Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.
8 Common Facebook Ad Myths, Debunked
Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.
How to Find Social Media Influencers in Your Industry
Did you know 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Social media influencers have huge audiences and tons of sway with their followers. Here's how to find the right influencers in your industry, then convince them to work with you.
Master Multichannel Marketing With Facebook Ads
Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.
33 Instagram Captions That Will Break Your Like-Ometer
Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!
When (And When Not) to Use Facebook Split Testing for Maximum Impact
A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.
7 Killer Tips for More Effective Real Estate Facebook Ads
Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!
Social Media Crisis Management: A Guide to Staying Calm Under Pressure
Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).
How to Create Killer Facebook Ad Campaigns with Your Existing Assets
Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.
How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature
Inbound marketing is great, but doesn't always work when you want to win big client accounts. Learn how to use Linkedin's Matched Audience feature to reach high-level executives and decision makers that will really help you seal the deal.
7 Ways to Get More Likes on Your Instagram Ads
Don't give up on Instagram advertising before you try these genius tips! The more engaging your ads are, the better your results will be. Learn how to make the most of hashtags, filtering tools, contests, Instagram stories and more to increase your following and get better results.
Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business
The Facebook News Feed algorithm has changed to emphasize posts from friends and family instead of brands. Learn about how this fundamental shift in the way the Facebook News Feed works will impact your business, your Facebook advertising, and more!
Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.
New, FREE Facebook Analytics Tools from WordStream
The Facebook Ads Grader is the newest member in our club of free analytics tools built to help you understand exactly where you stand with your online advertising efforts. Learn how these free tools can help you analyze and improve your Facebook ad campaigns.
The Ultimate Guide to Facebook Ad Placement Optimization
Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.