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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


B2B Social Media: 4 Ways to Target Your Audience

Social media audience targeting isn't as straightforward for B2B companies, but that doesn't mean it isn't effective. Here are quick ways to target your B2B audience on Twitter, LinkedIn, and Facebook.

Guest Author
May 13, 2019 | Social Media

5 Social Media Networks Beyond Facebook & Twitter to Test

Most marketers are advertising on giant social media networks like Facebook and Twitter. But testing multiple platforms is key to any social media marketing success. Here are 5 lesser-used social media networks to add to your strategy, including Reddit, Pinterest, and more!

11 Creative Strategies for Facebook Ad Targeting After the Changes

Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!

5 Ways to Cut Your Cost per Lead on Facebook Ads

With Facebook ad costs rising, B2B lead generation is getting more expensive—so you need to start spending smarter. Here are five ways to cut your Facebook ads cost per lead, including audience targeting, landing page copy, and more!

Guest Author
April 18, 2019 | Social Media

7 Ways to Upgrade Your Social Media Marketing Strategy

Social media is always changing, so your social media marketing strategy should be, too. Here are seven ways to boost your strategy this year, including working with micro-influencers, exploring dark social, and more!

Guest Author
April 5, 2019 | Social Media

The Beginner’s Guide to Facebook Ads for Entrepreneurs

For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.

Gordon Donnelly
March 27, 2019 | Facebook Ads

How to Share Deals & Drive Sales with Facebook Offer Ads

Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!

Akvile DeFazio
March 21, 2019 | Facebook Ads

The Easy Guide to Social Media for Small Business

Social media a powerful platform to build brand awareness and generate leads. Here's everything you need to get started on Facebook, Twitter, LinkedIn, Instagram, and YouTube, including what to post, when to post it, and more!

Mikayla Wyman
March 19, 2019 | Social Media

The Complete LinkedIn Advertising Cheatsheet

If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is the platform for you. In this LinkedIn advertising cheatsheet, I'll cover everything you need to know, including ad types, audience targeting, and more!

Mary Lister
March 5, 2019 | Social Media

4 Facebook Messenger Marketing Strategies You Have to Try

Facebook Messenger is quickly becoming a widely used marketing tactic. Here we're sharing the top four strategies that you need to try, including comment guards, chatblasts, and more.

Larry Kim
February 28, 2019 | Social Media

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!

Kristina Simonson
February 21, 2019 | Facebook Ads

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons

Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.

Michelle Morgan
February 19, 2019 | Facebook Ads

Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]

Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.

Gordon Donnelly
February 14, 2019 | Facebook Ads

Top 12 Social Media Marketing Tools for 2019

Social media marketing is impossible without the right SMM tools. In this post, we’ll go through the best social media marketing tools for social media management, social media listening, and paid social advertising.

Guest Author
February 8, 2019 | Social Media

LinkedIn Rolls Out Interest Targeting for Advertisers

LinkedIn has announced interest targeting for advertisers. Now, you can serve LinkedIn ads to highly relevant audiences. Check out our blog post for details!

Conor Bond
January 25, 2019 | Social Media

5 Facebook Lead Ad Examples to Learn From and Copy

Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.

Brad Smith
January 24, 2019 | Facebook Ads

The Ridiculously Useful Guide to Snapchat Ads

In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.

Mary Lister
January 9, 2019 | Social Media

How to Get High-Quality B2B Leads with Facebook Ads

Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.

Guest Author
December 18, 2018 | Facebook Ads

5 Ways to Use Facebook Messenger Bots to Increase Conversions

There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.

Guest Author
December 13, 2018 | Social Media

Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)

We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.

Conor Bond
December 10, 2018 | Facebook Ads

Facebook Campaign Objectives: What Every Advertiser Needs to Know

In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.

Kristina Simonson
November 26, 2018 | Facebook Ads

The Ultimate 7-Step Facebook Ads Account Audit

Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.

Brett McHale
November 6, 2018 | Facebook Ads

The Complete Guide to Instagram Analytics

In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.

Margot Whitney
November 1, 2018 | Instagram

Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"

Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.

Chris O'Keeffe
October 26, 2018 | Facebook Ads

Google Is Finally Sunsetting Google+: Here’s What It Means

Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. Learn all about the data breach that forced Google's hand, and some ramifications of the announcement.

Gordon Donnelly
October 10, 2018 | Social Media

Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts

When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.

Guest Author
October 2, 2018 | Social Media

6 Simple Steps to a Facebook Lead Ad that Converts like Crazy

Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.

Guest Author
September 26, 2018 | Facebook Ads