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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


8 Social Media Marketing Mistakes You Need to Avoid

Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!

Guest Author
December 11, 2019 | Social Media

How to Customize Your Facebook Ads for Placements

Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!

Michelle Morgan
December 10, 2019 | Facebook Ads

7 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!

Mikayla Wyman
December 4, 2019 | Instagram

11 Ways to Improve Your Facebook Video Ad with a Killer Hook

With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!

Guest Author
November 14, 2019 | Facebook Ads

The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies

Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!

Brett McHale
October 29, 2019 | Facebook Ads

7 Ways to Boost Your Instagram Sales This Holiday Season

To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!

Guest Author
October 9, 2019 | Instagram

9 Ways to Improve Your LinkedIn Lead Generation Ads Today

LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!

3 Tricks to Solve Your Most Common Facebook Ads Issues

This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!

Michelle Morgan
September 10, 2019 | Facebook Ads

How to Sell Like Crazy with Facebook Slideshow Ads

Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!

Akvile DeFazio
August 27, 2019 | Facebook Ads

Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!

Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!

Margot Whitney
August 20, 2019 | Facebook Ads

The Small Business Guide to Instagram Ecommerce

Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!

Akvile DeFazio
August 5, 2019 | Instagram

Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors

Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!

Margot Whitney
July 31, 2019 | Facebook Ads

5 Steps to a Conversion-Driven Facebook Ads Sales Funnel

You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.

Akvile DeFazio
July 22, 2019 | Facebook Ads

Instagram Ads for Wedding Photographers: 8 Super-Effective Tips

Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding protographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!

Margot Whitney
July 17, 2019 | Instagram

Beginner’s Guide to Facebook Ads for Mobile Apps

If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!

Instagram Ads for Real Estate Marketers: 10 Best Practices

With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.

The Complete Beginner’s Guide to Quora Promoted Answers

Quora Promoted Answers just got even easier. Here's a complete beginners guide to get started setting up campaigns, choosing the best answers, and promoting your best content!

Joe Martinez
May 30, 2019 | Social Media

How to Target Your Best Audience with Reddit Advertising

Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!

Joe Martinez
May 24, 2019 | Social Media

How to Boost Event Attendance with Facebook Ads

Whether you're planning a conference, a webinar, or a concert, you need to try Facebook ads for event promotion. In this guide, we cover everything from setting up a Facebook event to optimizing your Facebook ads for event promotion to get even more attendees.

B2B Social Media: 4 Ways to Target Your Audience

Social media audience targeting isn't as straightforward for B2B companies, but that doesn't mean it isn't effective. Here are quick ways to target your B2B audience on Twitter, LinkedIn, and Facebook.

Guest Author
May 13, 2019 | Social Media

5 Social Media Networks Beyond Facebook & Twitter to Test

Most marketers are advertising on giant social media networks like Facebook and Twitter. But testing multiple platforms is key to any social media marketing success. Here are 5 lesser-used social media networks to add to your strategy, including Reddit, Pinterest, and more!

11 Creative Strategies for Facebook Ad Targeting After the Changes

Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!

5 Ways to Cut Your Cost per Lead on Facebook Ads

With Facebook ad costs rising, B2B lead generation is getting more expensive—so you need to start spending smarter. Here are five ways to cut your Facebook ads cost per lead, including audience targeting, landing page copy, and more!

Guest Author
April 18, 2019 | Social Media

7 Ways to Upgrade Your Social Media Marketing Strategy

Social media is always changing, so your social media marketing strategy should be, too. Here are seven ways to boost your strategy this year, including working with micro-influencers, exploring dark social, and more!

Guest Author
April 5, 2019 | Social Media

The Beginner’s Guide to Facebook Ads for Entrepreneurs

For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.

Gordon Donnelly
March 27, 2019 | Facebook Ads

How to Share Deals & Drive Sales with Facebook Offer Ads

Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!

Akvile DeFazio
March 21, 2019 | Facebook Ads

The Easy Guide to Social Media for Small Business

Social media a powerful platform to build brand awareness and generate leads. Here's everything you need to get started on Facebook, Twitter, LinkedIn, Instagram, and YouTube, including what to post, when to post it, and more!

Mikayla Wyman
March 19, 2019 | Social Media