Blog Category
Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!
Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!
The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!
Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!
To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!
LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!
This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!
Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!
Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!
Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!
Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!
You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.
Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding protographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!
If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!
With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.
Quora Promoted Answers just got even easier. Here's a complete beginners guide to get started setting up campaigns, choosing the best answers, and promoting your best content!
Reddit's one of the most visited websites in the world, which means advertising on Reddit could be a huge opportunity for your business—as long as you can find your audience. Here are top targeting options on Reddit, including subreddit targeting, location targeting, and more!
Whether you're planning a conference, a webinar, or a concert, you need to try Facebook ads for event promotion. In this guide, we cover everything from setting up a Facebook event to optimizing your Facebook ads for event promotion to get even more attendees.
Social media audience targeting isn't as straightforward for B2B companies, but that doesn't mean it isn't effective. Here are quick ways to target your B2B audience on Twitter, LinkedIn, and Facebook.
Most marketers are advertising on giant social media networks like Facebook and Twitter. But testing multiple platforms is key to any social media marketing success. Here are 5 lesser-used social media networks to add to your strategy, including Reddit, Pinterest, and more!
Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!
With Facebook ad costs rising, B2B lead generation is getting more expensive—so you need to start spending smarter. Here are five ways to cut your Facebook ads cost per lead, including audience targeting, landing page copy, and more!
Social media is always changing, so your social media marketing strategy should be, too. Here are seven ways to boost your strategy this year, including working with micro-influencers, exploring dark social, and more!
For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.
Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!
Social media a powerful platform to build brand awareness and generate leads. Here's everything you need to get started on Facebook, Twitter, LinkedIn, Instagram, and YouTube, including what to post, when to post it, and more!