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Social Media

The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


When (And When Not) to Use Facebook Split Testing for Maximum Impact

A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.

Guest Author
February 13, 2018 | Facebook Ads

How to Create Killer Facebook Ad Campaigns with Your Existing Assets

Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.

Brett McHale
January 29, 2018 | Facebook Ads

Social Media Crisis Management: A Guide to Staying Calm Under Pressure

Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).

Dan Shewan
January 29, 2018 | Social Media

How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature

Inbound marketing is great, but doesn't always work when you want to win big client accounts. Learn how to use Linkedin's Matched Audience feature to reach high-level executives and decision makers that will really help you seal the deal.

Brad Smith
January 25, 2018 | Social Media

Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business

The Facebook News Feed algorithm has changed to emphasize posts from friends and family instead of brands. Learn about how this fundamental shift in the way the Facebook News Feed works will impact your business, your Facebook advertising, and more!

Allen Finn
January 12, 2018 | Social Media

Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads

Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.

Allen Finn
January 10, 2018 | Facebook Ads

New, FREE Facebook Analytics Tools from WordStream

The Facebook Ads Grader is the newest member in our club of free analytics tools built to help you understand exactly where you stand with your online advertising efforts. Learn how these free tools can help you analyze and improve your Facebook ad campaigns.

Heather Widman
January 5, 2018 | Social Media

The Ultimate Guide to Facebook Ad Placement Optimization

Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.

Brett McHale
January 5, 2018 | Facebook Ads

7 of the Biggest Facebook Advertising Updates in 2017

From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.

Margot Whitney
December 18, 2017 | Facebook Ads

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.

Larry Kim
December 11, 2017 | Facebook Ads

Social Media for Nonprofits: 6 Ways to Make a Difference

Learn what makes these eight nonprofit organizations such social media powerhouses and how to leverage their techniques to spread your message

Dan Shewan
December 6, 2017 | Social Media

How to Make Facebook Ads Work for Your SaaS Business with a Google Survey

Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.

Guest Author
November 27, 2017 | Facebook Ads

9 Ways to Lower Your Facebook Ad Costs

Real businesses share their tactics for keeping Facebook ad costs low while maintaining top performance.

Lisa Smith
November 16, 2017 | Facebook Ads

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

Need to increase your Facebook relevance score? Check out this creative ad targeting strategy that can help you reach the right audiences and double your CTR and relevance score!

Larry Kim
November 14, 2017 | Facebook Ads

74 Super-Useful Facebook Statistics for 2022

Want to find out the best time to post on Facebook? How about the average cost of Facebook ads in your industry? Start optimizing your social strategy for 2018 with these 75 super-useful Facebook stats.

Gordon Donnelly
November 7, 2017 | Social Media

How to Create Amazing Facebook Audiences You Can Actually Sell To

Who should you target on Facebook, and how? In this guide you'll learn how targeting on Facebook works, how to create Facebook audiences that will actually want to buy your stuff.

Allen Finn
November 1, 2017 | Facebook Ads

4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)

What are Facebook Messenger Ads? How can you use them to drive sales, increase conversions and qualify leads? Today you'll learn everything you need to know about this exciting new ad type.

Brad Smith
October 30, 2017 | Facebook Ads

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.

Guest Author
October 27, 2017 | Facebook Ads

What’s the Deal with Quora Ads? How-To + Case Study

What's the deal with Quora ads? Do they work? Learn the ins and outs of Quora ads with this helpful how-to guide, plus a look at our own results with the platform!

Allen Finn
October 24, 2017 | Social Media

How to Create the Ultimate Facebook Business Page

Business pages are a place where you can develop the relationship between your brand and the world at large. Today, we’re going to tackle the challenge of creating a great Facebook page for your small business.

Allen Finn
October 16, 2017 | Social Media

New Facebook Features in WordStream Advisor Have Landed!

The latest release of WordStream Advisor introduces a slew of exciting new features to help you create better-looking and more effective Facebook Ads -- the fast and easy way!

Heather Widman
September 29, 2017 | Facebook Ads

How to Create Facebook Ads That Look (and Perform!) Great

Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.

Margot Whitney
September 26, 2017 | Facebook Ads

The Beginner’s Guide to B2B Facebook Advertising

B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.

Allen Finn
September 25, 2017 | Facebook Ads

Facebook Relevance Score: 4 Key Facts to Know

Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.

Allen Finn
September 14, 2017 | Facebook Ads

The Last Guide to Facebook Ad Account Structure You’ll Ever Need

Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.

Brett McHale
August 30, 2017 | Facebook Ads

How I Achieved a 48% Success Rate Using Twitter for Link Building

Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.

Gordon Donnelly
August 25, 2017 | SEO

Facebook Ads Manager vs Power Editor: Which Is Better?

Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.

Allen Finn
August 22, 2017 | Facebook Ads