These nine customer segmentation models can help you develop smarter and more effective marketing strategies to reach and engage your customers.
Appeal to one (or more) of these key buying motives to increase sales and revenue for your business while better connecting with customers.
Buyer personas can help you identify and better target your ideal customers. Get five unique examples to help build your own.
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
The comprehensive guide covers everything you need to know about Spotify advertising. From ad types and best practices to cost and examples.
A compelling executive summary could land you funding, loans, and new customers. Here's what you need to write them and an example to copy.
From lead magnets to landing pages to local tactics, there is something in here for every business.
Tap into one of the easiest, most cost-effective ways to generate leads for your business.
Learn five ways to improve your lead generation process, using metrics, automation, existing customers, content audits, and your sales team.
Chatbots are becoming a crucial tool for B2B businesses looking to streamline their operations and ultimately increase their revenue. Learn about how chatbots can be used to automate lead generation, improve customer service, and create more personalized experiences within your buyer journey.
Let's face it: B2B marketers need their own toolkit. Here, we're sharing 10 expert-approved B2B lead generation strategies for you to try out, including Facebook lead ads, live chat, personalized videos, and more!
LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!
For local businesses, lead generation strategies have to be high-impact to move the needle. Here are five incredibly effective local lead generation strategies to try today, including Facebook lead ads, localized landing pages, and more!
Cross-channel marketing strategies are important, but figuring out the details isn’t easy. Here, we're sharing how to set up your cross-channel lead generation strategy in just four simple steps!
Inbound lead generation strategies take time and effort. Here are five strategies, including blogging, podcasting, and more!
When you work as a deck and patio contractor, your potential customers have a lot of choices, so your first step to getting more business is getting more leads. Here are seven ways to generate more leads for your business.
Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.