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Local Marketing

Learn local marketing tips and strategies to help your business succeed and grow! Our in-depth local marketing articles cover everything your local business needs to thrive, including local SEO, listings management and optimization, local PPC, optimizing your Google My Business account, ranking higher on Google maps, and raising brand awareness in your local market—plus tons of tips and ideas for getting more reviews, running local promotions and more!

14 Expert Ideas for the Best Local Marketing Strategy in 2024

We asked the experts to share their top tips and strategies!

Lisa Smith
March 19, 2024 | Local Marketing

Google Ads Location Targeting: 5 Big Mistakes to Avoid

Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!

Mark Irvine
October 17, 2023 | Local Marketing

Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).

Mark Irvine
September 7, 2023 | Google Ads

Use These 7 Listings Management Tools to Get Found & Get Leads

Missing or incorrect local listings could cost you leads and sales. These listings management tools will help you maximize the traffic you get from business directories.

14 Top Doctor Review Sites for a Healthy Online Presence

Use this ultimate list of doctor review sites to make your healthcare business easy to find online. Plus, get tips to optimize your listings for success.

5 Easy Local Citation Building Tips to Boost Traffic Fast

Local citations can help you improve your SEO, increase your visibility, and get more customers. Find out how to build them here.

Justin Borge
April 12, 2023 | Local Marketing

How to Get Found Online: Our Top 9 Tips for Local Service Businesses

Show up for the right searches and be the business that gets chosen over competitors!

The 22 Best Directory Listings for Any Business (+Optimization Tips)

It's time you started getting found more easily online. Customers are looking for you!

8 Practical & Inspiring Tips for Minority-Owned Businesses

Discover minority business influencers, nonprofit grants, government resources, and more!

7 Easy Ways to Improve Your Google Local Services Ads ROI Now

Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.

The 6 Best Local Business Marketing Resources Around (All Free!)

In this post, we've curated seven free marketing resources geared specifically for local businesses—covering everything from tactics and planning to trends and lifestyle tips. Even better, they come in a variety of mediums to suit different learning styles and time constraints.

How (+When & Why) to Update Your Google Business Listing

This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes.

6 Ecommerce Tools to Bring Your Local Business Where Your Customers Are: Online

This post covers six tools that businesses with a physical location can use to deliver more of their services and transactions online, in the wake of COVID-19 and rapid shifts toward online consumer behavior.

Brett McHale
February 18, 2021 | Ecommerce Strategy

42 Powerful Local Marketing Ideas That Work (+Examples!)

This post provides 30 local marketing ideas to help you gain more exposure, build more trust, and attract more customers to your local business, broken down by advertising, local SEO, social media, email marketing, and community.

Kristen McCormick
December 15, 2020 | Local Marketing

4 Search Trends That Make Your Google Listing More Important than Ever

Google search is always changing, so as a local business, you need to stay on top of the trends and respond. Here are four major trends that affect the Google SERP, plus actionable tips you can take to keep your Google business listing optimized!

10 Expert Tips to Optimize Your Google Local Advertising

This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We'll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimizing your website, and more.

Brett McHale
November 4, 2020 | Local Marketing

16 Easy Ways to Get More Google Reviews (with Examples)

Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.

Kristen McCormick
September 16, 2020 | Local Marketing

The 10 Best Ways to Rank Higher on Google Maps

Your Google Maps business listing can help you to stand out online and generate leads —for free! In this post, learn how to set up, optimize, and support your listing so that your business ranks higher on Google Maps and reaps all of the associated benefits.

How to Create & Verify Your Google My Business Account

Verifying ownership of your business on Google is crucial for increasing your local search visibility, but the process can be confusing. This post covers exactly what you need to do to create a Google My Business account and connect it with your listing on Google Maps and Search.

What Is Google My Business & Why Do I Need It?

If you want to turn your Google Business Profile into the powerful local SEO and marketing tool it is, you need to create a Google My Business account. This post will cover exactly what Google My Business is, how to use it to access and manage your profile on Google, and how to get started.

13 Google My Business Optimizations to Rank Higher in Local Search

Use these Google My Business optimization strategies to turn your Google listing into a free customer acquisition tool for your local business. We'll cover best practices for every section including contact information, products, posts, photos, reviews, Q&A, description, and more!

8 Data-Driven Tips for Local Search Marketing

For local businesses, securing a spot on the first page of Google search results can be a challenge—but it can also be key to growing your business. Here are eight data-drive local marketing tips to help, including delivering quality content, getting creative with keyword targeting, and more!

Guest Author
December 13, 2019 | Local Marketing

5 High-Impact Lead Generation Strategies for Local Businesses

For local businesses, lead generation strategies have to be high-impact to move the needle. Here are five incredibly effective local lead generation strategies to try today, including Facebook lead ads, localized landing pages, and more!

Brad Smith
September 17, 2019 | Lead Generation

Location-Based Marketing: What Works and What Doesn’t

Location-based marketing is growing, but is it right for your business? Here, we explain when location-based marketing works well, when it doesn't, and how to get started with your geotargeting campaigns!

Local Business Advertising: 3 Ways to Grow in Your Market

Local business advertising presents a lot of unique challenges. Check out our blog post to learn new ways to advertise and grow your local business!

Conor Bond
March 21, 2019 | Local Marketing

Top 10 Ways to Improve Your Local SEO Right Now

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. Here, we share the top 10 ways you can improve your local SEO starting today.

Marc Schenker
October 12, 2018 | Local Marketing

4 Facebook Updates to Help You Market Your Local Business

Facebook has announced several updates to help small, local businesses with their online marketing efforts. We broke down everything you need to know to get your business noticed locally and online.

Conor Bond
August 8, 2018 | Local Marketing