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Local Marketing

Learn local marketing tips and strategies to help your business succeed and grow! Our in-depth local marketing articles cover everything your local business needs to thrive, including local SEO, listings management and optimization, local PPC, optimizing your Google My Business account, ranking higher on Google maps, and raising brand awareness in your local market—plus tons of tips and ideas for getting more reviews, running local promotions and more!

The Easy Guide to Improving Your Google Business Profile

Considering 97% of consumers looked online for local businesses in 2017, it's time to learn exactly how to utilize the features within Google My Business to take your local SEO to the next level.

Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

Learn everything you need to know about hyperlocal marketing in this comprehensive guide, including how to set up hyperlocal campaigns in AdWords and Facebook Ads.

Dan Shewan
January 25, 2018 | Local Marketing

13 of Our Best Local Marketing Tips…Ever!

Marketing and advertising effectively as a local business can be hard. Check out WordStream's 13 best local marketing tips ever and get ready to rock the local SERP.

Dan Shewan
July 24, 2017 | Local Marketing

NEW Display Location Extensions & Ads: Drive More Local Business

Google just released new Display Location Extensions that allow advertisers to drive more local business by targeting mobile users while they browse the web or use apps.

Mark Irvine
March 14, 2017 | Local Marketing

3 Local Marketing Tips to Lock Up the Local SERP

Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.

Allen Finn
November 2, 2016 | Local Marketing

4 Big Local Marketing Trends (+8 Ways to Adapt)

Some big new trends in social media, video marketing, mobile advertising and search are changing the game for local businesses. Find out how to stay ahead of the curve!

Guest Author
October 17, 2016 | Local Marketing

The Ultimate Guide to Google Maps Marketing

Google Maps marketing is one of the most powerful tools small businesses can use. Here's everything you need to know about how to make Google maps marketing work for you.

Dan Shewan
December 3, 2015 | Local Marketing

7 Insightful Tips for Super-Effective Local PPC

It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.

4 Ways Local Businesses Can Get More Out of Google

The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.

11 SEO Tips for Optimizing for Local Search

Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.

Megan Marrs
December 27, 2011 | Local Marketing

The Google Local Yocal Scam: Suckering Local Businesses with Guaranteed First Page Listings

Google Local listings are FREE. Don't hire an SEO scammer for Google Local. Read this post and learn how to get your local business in Google Local listings.

Ken Lyons
July 22, 2009 | Local Marketing