Sergey Rusak

Sergey Rusak

Sergey Rusak joined Wordstream in 2011 as one of the first employees on the Managed Services team. After leaving the company in 2015, he held various marketing-related positions in tech companies around Boston. He is currently the Director of Demand Generation at Kuebix, a fast-growing startup in the logistics and supply chain industry. In his free time, Sergey writes about digital marketing on his blog Demand Generation.

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How to Use Google Ads for Account-Based Marketing

Many B2B and SaaS companies use acount-based marketing, or ABM, as their strategy for winning enterprise-level clients. Not a lot of these marketers use Google Ads in their ABM strategies—and that's a huge missed opportunity. Here's how you can use Google Ads for better account-based marketing.

Why Was February Such a Hard Month for B2B Businesses?

Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.

How to Create a Winner Description for Your Google Ads Text Ads

When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.

Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?

Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...

4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing

Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.