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Business Planning & Strategy

Running or marketing a business can be hard. But with the right insights, tools, and tips, you can make business planning and strategy a little simpler. Whether you’re starting a new business, searching for a specific business idea, looking for insights to take your business to the next level, or need a little help with business planning, these articles have what you’re looking for!

8 Important B2B Marketing Trends for 2024

Keep ahead of the curve with these B2B marketing trends and tips for 2024

The 7 BIGGEST Digital Marketing Trends for 2024

We asked the experts to share the biggest digital marketing trends and predictions you need to know.

How to Ask for a Raise (& Actually Get It!)

Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will guide the way.

9 Steps to Build a Successful Go-to-Market Strategy (with Examples)

We’re covering everything you need to know about building a successful go-to-market strategy.

These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023

Your most pressing questions about consumers and brands in 2023, with expert input!

The 13 Best Marketing Strategies for Small Businesses in 2024

Actionable strategies in PPC, SEO, email marketing, social media, content, and more.

The 8 Best Free Online Survey Tools for Gathering Data & Feedback

Get the employee and customer feedback you need with these indispensable online survey tools.

10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)

This isn't a blog post. It's a magic portal into a world of customer insights that'll launch your business light years ahead of the game.

How to Do a SWOT Analysis (With Examples & Free Template!)

Conducting a SWOT analysis can make a huge impact on the success of your next project. Learn how to do a SWOT analysis for your company or business in this guide.

The 85 Best Small Business Ideas for 2024

Whether you want something creative, lucrative, at-home, or in-demand, this is your list!

268 Catchy & Creative Business Name Ideas

Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.

What Does Revenue Operations (RevOps) Have to Do With Marketing?

What exactly is revenue operations? Learn the RevOps definition, how it differs from sales ops, its purposes and benefits, and how to implement revenue operations in your organization.

How to Brand Your Business in 7 Simple Steps (with Examples!)

How exactly do you brand your business? We're sharing why branding is important, seven steps to establish and strengthen yours, as well as takeaways from strong brands today.

Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams

Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!

B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients

As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.

How to Write the Perfect Price Increase Letter: 10 Tips & Examples

No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.

Company Core Values: 200 Examples (+How to Establish Yours)

Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.

The 19 Best B2B Marketing Strategies (Based on Data!)

The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.

What to Know BEFORE You Sell Your Small Business

Making a decision on whether to sell or hold your small business is a complex process. Learn the common reasons for selling and holding, the key considerations to make when deciding, the pros and cons of each option, and how to position your business for the sale.

17 Must-Have Productivity Tools for Small Business Owners & Marketers

To make sure you have what you need to make remote work work for you, we’re sharing our top 17 productivity tools for small business owners and marketers to manage distractions, improve output, and increase collaboration.

How to Prepare Your Business to Withstand a (Potentially Upcoming) Recession

Economists have suggested that the US may be headed for a recession in 2021. This post provides 6 strategies you can implement to help you minimize the impact of a recession on your business.

How to Win With Marketing Competitive Analysis Across Search & Social

This is your introductory guide to conducting a marketing competitive analysis across search and social. We'll define competitive analysis then discuss the basics of evaluating your competitors through the lenses of PPC, SEO, and social media marketing.

10 Simple Steps to a Winning Brand Strategy

Ready to grow your brand and develop stronger customer relationships, a better reputation, and more? Learn ten steps to build an effective brand strategy that will boost all of your marketing efforts.

5 Steps to Creating a Growth Strategy that Actually Works

We'll cover what a growth strategy is and how it differs from a marketing strategy, then guide you through the five-step process for creating a growth strategy for your business to see consistent, predictable, maybe even explosive growth!

12 Ways to Effectively Promote a New Product or Service

Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.