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Business Planning & Strategy

Running or marketing a business can be hard. But with the right insights, tools, and tips, you can make business planning and strategy a little simpler. Whether you’re starting a new business, searching for a specific business idea, looking for insights to take your business to the next level, or need a little help with business planning, these articles have what you’re looking for!


7 Competitive Insights You Need to Beat the Competition

Focus on these seven competitive insights, and you’ll be well on your way to winning business over your competitors.

3 Complete SWOT Analysis Examples to Learn From

Learn how to do a SWOT analysis for your business through these examples.

The 8 Best SWOT Analysis Templates Any Business Can Use

Find the right SWOT analysis template for your business and use case.

How to Do a Competitive Analysis (Fast & Easy)

Doing a competitive analysis doesn't have to be hard! We're sharing a fast and easy five-step process that you can apply to your business.

How to Brainstorm Business Ideas: 9 Fool-Proof Approaches

Nine ways to come up with practical, creative, and innovative business ideas!

Marketing Funnel: Stages, Strategies, & How It Works

Every marketing strategy needs a marketing funnel, and this guide will help you build yours.

How to Collect & Use Customer Data the Right (& Ethical) Way

Find out how to collect and use customer data for better marketing. With tips to protect your customers' data.

8 Important B2B Marketing Trends for 2024

Keep ahead of the curve with these B2B marketing trends and tips for 2024

The 7 BIGGEST Digital Marketing Trends for 2024

We asked the experts to share the biggest digital marketing trends and predictions you need to know.

The Ultimate Brand Messaging Guide (Complete With Free Template!)

Find everything you need to create brand messaging that makes a positive impact using this complete list of brand messaging benefits, tips, and examples. Plus, get a free brand messaging framework template!

How to Write a 30/60/90-Day Plan (Guide + Free Template!)

A 30/60/90-day plan can set you up for success well beyond 90 days.

7 Competitive Analysis Templates to Improve Your Performance & Get Ahead

Take stock of the competition with these seven competitive analysis templates and examples.

How to Ask for a Raise (& Actually Get It!)

Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will guide the way.

9 Steps to Build a Successful Go-to-Market Strategy (with Examples)

We’re covering everything you need to know about building a successful go-to-market strategy.

These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023

Your most pressing questions about consumers and brands in 2023, with expert input!

The 13 Best Marketing Strategies for Small Businesses in 2024

Actionable strategies in PPC, SEO, email marketing, social media, content, and more.

How to Create a Small Business Budget in 6 Steps (+Templates)

A simplified guide to business budgeting so you can reach your goals, grow your business, and maintain financial (and mental) peace.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

The 8 Best Free Online Survey Tools for Gathering Data & Feedback

Get the employee and customer feedback you need with these indispensable online survey tools.

10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)

This isn't a blog post. It's a magic portal into a world of customer insights that'll launch your business light years ahead of the game.

How to Do a SWOT Analysis (With Examples & Free Template!)

Conducting a SWOT analysis can make a huge impact on the success of your next project. Learn how to do a SWOT analysis for your company or business in this guide.

The 85 Best Small Business Ideas for 2024

Whether you want something creative, lucrative, at-home, or in-demand, this is your list!

268 Catchy & Creative Business Name Ideas

Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.

What Does Revenue Operations (RevOps) Have to Do With Marketing?

What exactly is revenue operations? Learn the RevOps definition, how it differs from sales ops, its purposes and benefits, and how to implement revenue operations in your organization.

71 Free Marketing Templates You Didn’t Know You Needed

Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!