Blog Category
Business Planning & Strategy
19 Tips for Highly Effective Marketing Meetings
Let's face it: Marketing meetings aren't always effective. With more meetings than ever taking place virtually, we thought it was time for some improvement. Here are 19 tips, including scheduling shorter meetings, setting goals, and more!
Everything You Need to Know About Marketing Objectives
Looking to put some structure around your business growth? In this post, you will learn about what marketing objectives are, how they are different from marketing goals, and how to create objectives for sales, leads, website traffic, churn, trial signups, and more.
The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!
Here’s Everything You Need in Your 2020 Tech Stack
Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!
6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!
6 Steps to Add Customer Journey Mapping to Your Marketing Strategy
There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions.
8 Ways to Tell Your Most Compelling Brand Story
A brand story is key to differentiate your company from competitors and establish an brand identity that audiences will connect with. Here, we share eight tips from the experts to create your brand story.
How to Optimize Your Marketing Resume Like an SEO Pro
Did you know that your resume will get scanned by an electronic system before a human ever sees it? That's why you have to think like an SEO and optimize your resume with the right keywords for the job. Learn more tips to make sure your marketing resume gets noticed!
How to Write a Cover Letter for a Job Application
Don't even think about skipping the cover letter when you're applying for a job! Here's how to write a great cover letter for a job application and land that crucial first interview.
7 Things Nobody Tells You About Working Remotely
In today's post, Dan Shewan examines seven things he wishes somebody had told him before he started working remotely.
31 Must-Ask Interview Questions for Marketing Jobs
Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview.
7 No B.S. Tips: How to Get Freelance Writing Jobs
Trying to build a name for yourself as a freelance writer? Then check out these seven no-BS ways to find and keep freelance writing work.
16 Ridiculously Easy Ways to Find & Keep a Remote Job
Want to work from home? Of course you do! Here are the best remote job search sites plus tips on how to get hired and stay productive working remotely.
The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor
Finding the right advertising or marketing agency to partner with is challenging, but this simple guide and flowchart will make the process as painless as possible!
How to Calculate Your Marketing Budget [Infographic]
Not sure how much your business should spend on marketing? Use this simple process and formula to calculate your marketing budget, whatever your company size and revenue.
9 Easy Ways to Improve Your Marketing Resume
Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.
6 Ways to Optimize a Small Marketing Budget
Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies.
How to Create Buyer Personas That Are Scary Accurate
Creating buyer personas is one of the best ways you can get inside your ideal customers' head and really understand who they are, and how to sell to them.