Blog Category
Business Planning & Strategy
The 8 Best Free Online Survey Tools for Gathering Data & Feedback
Get the employee and customer feedback you need with these indispensable online survey tools.
How to Come Up With a Business Name: The Creative & Practical Checklist
Ideas to pursue, mistakes to avoid, and legal steps to take.
10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
This isn't a blog post. It's a magic portal into a world of customer insights that'll launch your business light years ahead of the game.
How to Do a SWOT Analysis (With Examples & Free Template!)
Conducting a SWOT analysis can make a huge impact on the success of your next project. Learn how to do a SWOT analysis for your company or business in this guide.
The 85 Best Small Business Ideas for 2025
Whether you want something creative, lucrative, at-home, or in-demand, this is your list!
268 Catchy & Creative Business Name Ideas
Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.
What Does Revenue Operations (RevOps) Have to Do With Marketing?
What exactly is revenue operations? Learn the RevOps definition, how it differs from sales ops, its purposes and benefits, and how to implement revenue operations in your organization.
71 Free Marketing Templates You Didn’t Know You Needed
Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!
How to Brand Your Business in 7 Simple Steps (with Examples!)
How exactly do you brand your business? We're sharing why branding is important, seven steps to establish and strengthen yours, as well as takeaways from strong brands today.
Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!
B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients
As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.
How to Write the Perfect Price Increase Letter: 10 Tips & Examples
No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.
Company Core Values: 200 Examples (+How to Establish Yours)
Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.
The 19 Best B2B Marketing Strategies (Based on Data!)
The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.
What to Know BEFORE You Sell Your Small Business
Making a decision on whether to sell or hold your small business is a complex process. Learn the common reasons for selling and holding, the key considerations to make when deciding, the pros and cons of each option, and how to position your business for the sale.
17 Must-Have Productivity Tools for Small Business Owners & Marketers
To make sure you have what you need to make remote work work for you, we’re sharing our top 17 productivity tools for small business owners and marketers to manage distractions, improve output, and increase collaboration.
How to Prepare Your Business to Withstand a (Potentially Upcoming) Recession
Economists have suggested that the US may be headed for a recession in 2021. This post provides 6 strategies you can implement to help you minimize the impact of a recession on your business.
How to Win With Marketing Competitive Analysis Across Search & Social
This is your introductory guide to conducting a marketing competitive analysis across search and social. We'll define competitive analysis then discuss the basics of evaluating your competitors through the lenses of PPC, SEO, and social media marketing.
10 Simple Steps to a Winning Brand Strategy
Ready to grow your brand and develop stronger customer relationships, a better reputation, and more? Learn ten steps to build an effective brand strategy that will boost all of your marketing efforts.
The 9 Best Sales Forecast Templates for Growing Your Local Business
This post discusses the definition and benefits of sales forecasting, walks you through what you need to create one, and provides 9 sales forecast templates you can model after to better allocate your budget and get more out of your marketing dollars.
5 Steps to Creating a Growth Strategy that Actually Works
We'll cover what a growth strategy is and how it differs from a marketing strategy, then guide you through the five-step process for creating a growth strategy for your business to see consistent, predictable, maybe even explosive growth!
12 Ways to Effectively Promote a New Product or Service
Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.
19 Tips for Highly Effective Marketing Meetings
Let's face it: Marketing meetings aren't always effective. With more meetings than ever taking place virtually, we thought it was time for some improvement. Here are 19 tips, including scheduling shorter meetings, setting goals, and more!
Everything You Need to Know About Marketing Objectives
Looking to put some structure around your business growth? In this post, you will learn about what marketing objectives are, how they are different from marketing goals, and how to create objectives for sales, leads, website traffic, churn, trial signups, and more.
The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!
Here’s Everything You Need in Your 2020 Tech Stack
Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!
6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!