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My point is, you do NOT need a business name generator to come up with a creative name for your business.
I rest my case.
I know I know, pet businesses are easy for creative names. But creative doesn’t have to mean funny. It just has to have character.
So in this post, I’ll be sharing over 200 business names ideas and examples to help you come up with business names that are catchy, personal, cryptic, thought-provoking, bold, and more.
The examples accompanying each idea are real business names, so use them only as inspiration. See the end of the post for ways to check for business name availability in your state and the U.S.
Here are the categories of business name ideas this post covers:
And don’t miss my guide on how to come up with a business name—complete with mistakes to avoid, even more ideas, and how to register your name officially.
There are so many ways to be creative with your business name. Here are just a few ideas.
Think about adjectives that describe your customers or how they want to feel as a result of your products or services. For example, “intrepid” means fearless and adventurous—a good name for a travel company!
We claim to hate cliches, but our brains inherently trust that with which it is familiar, so this isn’t a bad way to go. Plus, not all common phrases are annoying cliches. Try out idioms, famous quotes or lyrics, or just small bits from them.
There are tons of characters in history and entertainment that signify traits or qualities you may want associated with your business. Here are a few examples:
Then again, Jarvis is also a name that translates to “spear man” which also works… (Image source)
Catchy business names are easy and fun to say and stick well in peoples’ memories. Here are some ideas on how to come up with a business name that rolls off the tongue and plants itself in the brain.
There are ample ways to be clever here. Just make sure that the word combo is actually easy and intuitive to say, and doesn’t just look good written out. For example, ValiDaTEk is clever (validate + technology), but is it “va-LID-a-tek” or “val-i-DAY-tek”? These are micro interruptions that can subconsciously deter someone from referring or even contacting your business. Here are some fun combo business names:
Want to know another copywriting psychology fun fact? The cognitive fluency of a piece of content influences how true or trustworthy the reader perceives it to be. And we all know how fluent rhyming words read (and get remembered).
The best part of the alphabet.
Alliteration is another easy way to come up with a catchy and cognitively fluent business name. Here are some alliterative examples for you:
“Creative” and “unique” are interchangeable adjectives, but for the sake of this post, I’m allotting this category of business name ideas to those of eccentric nature.
I’m not even kidding here. It would seem as though any combination of animals, colors, and organic matter is game for a business name—even if the name gives no indication of the business type.
How to come up with a unique business name: Combine (1) color + (1) animal or plant.
Words that define themselves by their very pronunciation? Prime business name material. Plus, these words usually help indicate what kind of business you are.
This all depends on your industry, brand, and personality. For example, using slang or movie titles isn’t going to fly for an insurance company, law firm, or consulting business.
Can you even?
These business names may not be as catchy or creative, but they contain words that are meant to reflect the value proposition or core values of the company. Keep in mind though, that this can put your business under extra scrutiny.
This could be a good way to keep your core values at the forefront of your employees’ minds. But again, they’ll also be at the forefront of your customers’ minds too—which can raise expectations. Not saying you can’t meet them—but no business can please everyone.
Persistence and stick-to-itness go hand-in-hand with education and career success. (Image source)
Similarly, you could go with a name that highlights an element of your value proposition. Just remember that unfortunately, there are people out there just waiting to find a reason to to complain. The second someone has a hard time at your EZ Eyecare business, you’ll be sure to hear it from them.
Right idea, brave move. (Image source)
Most business name ideas can work for any size business, but here are some suggestions geared specifically for small businesses.
While larger businesses and corporations might end their business name with their product/service (Apex Technologies) or a word with a large connotation (“group,” “corp,” etc.), small businesses can go with more personable “people” words. These often represent the founders or owners of the business.
The Wine “Company” just wouldn’t have that same small business feel. Image source
One way to add a little creativity is to use a family pronoun in another language (if that language is relevant to you personally or your business). You can also use synonyms.
Aegis is another word for the protection, backing, or support of a person or organization. (Image source)
Embrace the smallness of your business! Use words to emphasize small things, or better yet, small things with big power.
Make it known that you’re a small business with big impact. (Image source)
Local businesses tend to be more authentic and personable, and consumers are generally inclined to support them. Feel free to amp up your business appeal by using local language in your business name.
Bonus: 149 is this restaurant’s street address number. (Image source)
Now we’re going to head into some company names for specific industries, including marketing, media, consulting, technologies, and security.
Marketing company names tend to contain words associated with growth, visibility, and attention.
Empiric means verifiable through observation. (Image source)
I learned upon writing this post that media company names are the most eclectic ones out there. There isn’t really a common theme other than the fact that they’re all kinda quirky and fun.
Because media company.
Consulting company names tend to contain words associated with foundation, authority, collaboration, impact, achievement, and reward.
Incrementa uses “unconsulting” as a term to indicate that the client is the real hero. (Image source)
Technology company names contain words associated with intelligence, forward thinking, agility, the ether (air and space), and connectivity.
After all, as Francis Kingdom Ward puts it, “Questions are creative acts of intelligence.” (Image source)
A plexus is a network of nerves and vessels in the body. (Image source)
Security company names use words associated with vision, strength, speed, readiness, and instinct.
Doesn’t get much stronger’nat. (Image source)
A venomous sting operation? I’ll take it. (Image source)
Super catchy, rhymes, and uses alliteration! (Image source)
And remember, as mentioned above, these are real business names, so stay away from infringement by checking your business name idea with the US Trademark Checker as well as entity name availablity in your state.
Have any cool business names to add to this list for inspiration? Let us know in the comments!
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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