John Shieldsmith
John Shieldsmith is an award-winning writer and content marketer who’s helped countless SaaS brands, scrappy startups, and more expand their audience through well-crafted content. When he’s not elbow-deep in research or optimizing a piece, he’s adventuring with his wife and son, or working on his newsletter for aspiring writers.
What Is Competitive Positioning? (+How to Create Yours)
Use this guide to competitive positioning to show the world why your business is unique.
The 8 Absolute BEST Advertising Platforms for 2024
Which advertising platforms are worth your time (and budget)? We're breaking down the top ones to consider.
7 AI Marketing Trends for 2024 & What They Mean for You
There are no signs that AI will slow down in 2024. Find out what to expect when it comes to using AI for your marketing this year.
8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)
Use AI to supercharge your holiday marketing this season (without damaging your strategy!).
How to Write a 30/60/90-Day Plan (Guide + Free Template!)
A 30/60/90-day plan can set you up for success well beyond 90 days.
9 Content Optimization Strategies That Increase Traffic (& Conversions!)
Learn the basics of content optimization plus get nine ways to improve your content so it achieves your goals
The Only Website Maintenance Checklist You’ll Ever Need
Neglecting your website maintenance can seriously hurt your site's performance--and your ability to get new customers. Use this handy checklist to keep your site up to par.