Take your campaigns beyond keyword targeting—yes, even with search ads.
These little nuances can lead to lots of wasted spend, but we've got you covered.
View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.
In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.
We've collected and analyzed the best display ads to help you come up with the perfect campaign for your business.
Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.
The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.
Sometimes we all need some creative inspiration. That's why we've gathered 24 stellar banner ads examples and broken down exactly why they work so well to help you get your own ideas off the ground.
Google released a lot of new updates and features this year—which is especially good for your 2020 planning. Here, we're ranking our top Google Display Network features, including parallel tracking, video assets, and more!
Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. Learn why Google is making the switch, and what you should do to prepare for it.
We know: best practices is an over-used buzzword. But there are some strategies that just work. Here are five Google display ads best practices to help you fill the top of your marketing funnel, including monitoring frequency, separating search and display, and more!
PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!
People who engage are more likely going to be better candidates for the products and services. That's why you should be using engagement ads in your Google Display Network advertising. In this guide, we'll cover how to set your campaign goal, how to set up your ads, and how to use customization to attract even more clicks!
Get ready for a crash course in display ad design: WordStream's in-house design expert shares the seven most important lessons for creating the best display ads possible.
If people don’t know about your products or services, the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising. Here's how to make the most of this benefit by using Google Analytics, Audience Insights, and more!
Stock photos aren't all bad, but they certainly aren't all good. That's why you need to the best stock photos possible for your display ads. Here are the five best places to find high-quality stock photos for ads.
For Facebook and Google Display Ads, you need a visual that appeals to your target audience. But not everyone has the time and budget to take photos for each ad campaign. This makes stock photography a very helpful and important tool for modern day marketers—here are seven best practices for using stock photos, including using human emotion, double checking usage rights, and more!
Whether you're setting up a new campaign or trying to squeeze more worth out of your current ads, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that you need to know to make the most of your Display ads.
Here are a few tactics you can use to find new placements to target on the Google Display network.
Google Ad Display Placements should be as important to an advertiser as the ad creative itself. WordStream is here to help you optimize your ad placements to ensure the best results with your display campaigns.
Custom affinity audiences allow advertisers to narrowly target prospects on the GDN and reach more relevant consumers. Learn more about them in our blog post!
The long-running Google Ads workaround for excluding mobile apps en masse--adding adsenseformobileapps.com as a placement exclusion--is being killed off in September. Here’s everything you need to know about why this is happening (and, more importantly, how to continue avoiding junk placements on mobile apps).
Knowing key design principles is essential when creating effective display ads during the era of ad blockers and banner fatigue. Learn how concepts like structure and color and typography choices can help you design better display ad creative.
By running Responsive Ads, advertisers can appear on the Google Display Network with many different ad sizes and formats, without having to build every ad from scratch. Learn how Responsive Ads perform and how you can make them work for you.
Remarketing ads have much higher engagement than plain old display. Now, thanks to WordStream Advisor's new cross-platform remarketing features, users can stay connected with their target audience, beyond direct website interaction and emails.
Contextual display advertising is a powerful way to drive real, direct conversions through the Google Display Network at a low cost per conversion. Find out how to set up and optimize a contextual display ad campaign to supplement your higher cost search campaigns.