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Display ads, also known as banner ads, are a highly cost-effective way to build brand awareness and bring interested visitors back to your site to close the deal. Browse our collection of in-depth articles, tips and strategies to learn how to set up a display ad campaign, optimize your display placements, design better-performing display ad creative, make the most of remarketing and more—plus, find tons of display ad examples to inspire your business!


What Google’s New Ad Settings Mean for Your Remarketing Campaigns

Google has decided to add to its Mute This Ad feature and it has major implications for your remarketing campaigns. Learn what's changing, how it will impact your online advertising, and what you can do to work around the expanded power of the mute button!

Allen Finn
January 26, 2018 | Display Ads

3 Ways to Resurrect Your Dying Display Ads

86% of consumers suffer from banner blindness. What does that mean for your display ads? For the most part, they're going unnoticed. Learn how to resurrect your display and banner ads before it’s too late with these three simple tips.

Brad Smith
January 4, 2018 | Display Ads

How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network

The Google display ad network has fraudulent website placements that drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns! Here's how to find and eliminate the sites responsible for most of the click fraud in your display campaigns.

Larry Kim
January 2, 2018 | Display Ads

Introducing New Smart Display Campaigns in Google Ads

Take a look at Google's new Smart Display Campaign type in AdWords, an easy way to get started with and scale your Display campaigns.

Mark Irvine
May 1, 2017 | Display Ads

Google Silently Introduces New Display Keywords Targeting Settings

Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!

Mark Irvine
October 4, 2016 | Display Ads

New Responsive Display Ads: What You Need to Know

The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements. Want to learn how to best utilize responsive display ads to your advantage? Read to find out!

Mark Irvine
July 26, 2016 | Display Ads

12 Remarketing Audiences You Should Be Targeting in PPC

Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!

Maddie Cary
May 16, 2016 | Display Ads

7 Super-Creative, Crazy-Effective Retargeting Ad Ideas

There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.

Erin Sagin
April 8, 2016 | Display Ads

News Flash, Your Sales Funnel Isn’t Linear – Why You Need Remarketing

The sales funnel just isn't linear anymore. Here are two common misconceptions about the sales funnel - and why you need remarketing to close more deals.

David Holmes
March 3, 2016 | Display Ads

5 Remarkable Remarketing Audiences Retailers MUST Target

It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!

Margot Whitney
December 21, 2015 | Display Ads

8 Super Creative, Crazy Effective Display Ad Ideas

With just a little creativity, you CAN design display ads that break through the noise and captivate viewers. Here are 8 image ad ideas to explore, using real examples, backed by real data.

Erin Sagin
December 2, 2015 | Display Ads

10 Remarketing Facts that Will Make You Rethink PPC

Think retargeting is creepy or doesn't work? Think again! We have REAL data that proves remarketing ads work way better than you believe. Check out these 10 mind-blowing facts that will change the way you think about remarketing campaigns.

Larry Kim
October 1, 2015 | Display Ads

Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads

We've confirmed that Google is now automatically converting text ads into richer image ads for the Display Network. Learn more about how it works!

Larry Kim
August 28, 2015 | Display Ads

5 Ways to Get Insanely Low CPCs on the Display Network

A lot of marketers dismiss the Google Display Network, but in this post, you'll learn five ways to hack the GDN for insanely low CPCs.

Larry Kim
July 6, 2015 | Display Ads

How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.

Erin Sagin
May 14, 2015 | Display Ads

Google’s New Display Network Interface Explained

Google recently gave its Display Network interface a fresh coat of paint. Let's take a look at what new features are available.

Navah Hopkins
April 23, 2015 | Display Ads

A Beginner’s Guide to Finding New Customers with Google Display Network Targeting

The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.

Mark Irvine
February 10, 2015 | Display Ads

How to Optimize Your Retargeting Ad Campaigns

So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.

Navah Hopkins
January 15, 2015 | Display Ads

7 Tips to Master the Google Display Network

Google Ads is split into two networks, the Search Network and the Display Network. The Display Network is a huge network of sites across the internet. In this post, we'll show you 7 ways to master the Google Display Network.

Margot Whitney
November 18, 2014 | Display Ads

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in Google Ads

If you’re running Display campaigns in your AdWords account without the proper settings, mobile appcould be costing you a chunk of money! How, you ask? Read on to find out just how dangerous mobile apps can be, and what to do about them.

Caleb Hutchings
October 6, 2014 | Display Ads

The Complete Guide to Google Remarketing Best Practices

Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!

Guest Author
December 4, 2013 | Display Ads

Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It

Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available.

Miranda Miller
November 26, 2013 | Display Ads

Dynamic Remarketing Ads: The Future of Google Remarketing

Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.

Tony Testaverde
April 1, 2013 | Display Ads

Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?

Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...

Sergey Rusak
March 20, 2013 | Display Ads

Google Remarketing Cheatsheet: 12 Steps to Set Up a Remarketing List (+ Free Download)

Learn how to set up a new remarketing campaign in Google AdWords with this 12-step list and free, downloadable reference cheatsheet.

Elisa Gabbert
December 19, 2012 | Display Ads

Google Display Network vs. Facebook Advertising [Infographic]

Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]

Larry Kim
May 15, 2012 | Display Ads

Does Remarketing Make You a Creepy Stalker?

Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.

Megan Marrs
May 8, 2012 | Display Ads