Google has decided to add to its Mute This Ad feature and it has major implications for your remarketing campaigns. Learn what's changing, how it will impact your online advertising, and what you can do to work around the expanded power of the mute button!
86% of consumers suffer from banner blindness. What does that mean for your display ads? For the most part, they're going unnoticed. Learn how to resurrect your display and banner ads before it’s too late with these three simple tips.
The Google display ad network has fraudulent website placements that drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns! Here's how to find and eliminate the sites responsible for most of the click fraud in your display campaigns.
Take a look at Google's new Smart Display Campaign type in AdWords, an easy way to get started with and scale your Display campaigns.
Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!
The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements. Want to learn how to best utilize responsive display ads to your advantage? Read to find out!
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!
There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.
The sales funnel just isn't linear anymore. Here are two common misconceptions about the sales funnel - and why you need remarketing to close more deals.
It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!
With just a little creativity, you CAN design display ads that break through the noise and captivate viewers. Here are 8 image ad ideas to explore, using real examples, backed by real data.
Think retargeting is creepy or doesn't work? Think again! We have REAL data that proves remarketing ads work way better than you believe. Check out these 10 mind-blowing facts that will change the way you think about remarketing campaigns.
We've confirmed that Google is now automatically converting text ads into richer image ads for the Display Network. Learn more about how it works!
A lot of marketers dismiss the Google Display Network, but in this post, you'll learn five ways to hack the GDN for insanely low CPCs.
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.
The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.
Google Ads is split into two networks, the Search Network and the Display Network. The Display Network is a huge network of sites across the internet. In this post, we'll show you 7 ways to master the Google Display Network.
If you’re running Display campaigns in your AdWords account without the proper settings, mobile appcould be costing you a chunk of money! How, you ask? Read on to find out just how dangerous mobile apps can be, and what to do about them.
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available.
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...
Learn how to set up a new remarketing campaign in Google AdWords with this 12-step list and free, downloadable reference cheatsheet.
Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]