Blog Category
Display Ads
How to Drive Low-Cost Conversions with Contextual Display Ads
Contextual display advertising is a powerful way to drive real, direct conversions through the Google Display Network at a low cost per conversion. Find out how to set up and optimize a contextual display ad campaign to supplement your higher cost search campaigns.
What Google’s New Ad Settings Mean for Your Remarketing Campaigns
Google has decided to add to its Mute This Ad feature and it has major implications for your remarketing campaigns. Learn what's changing, how it will impact your online advertising, and what you can do to work around the expanded power of the mute button!
How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network
The Google display ad network has fraudulent website placements that drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns! Here's how to find and eliminate the sites responsible for most of the click fraud in your display campaigns.
Introducing New Smart Display Campaigns in Google Ads
Take a look at Google's new Smart Display Campaign type in AdWords, an easy way to get started with and scale your Display campaigns.
Google Silently Introduces New Display Keywords Targeting Settings
Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!
New Responsive Display Ads: What You Need to Know
The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements. Want to learn how to best utilize responsive display ads to your advantage? Read to find out!
12 Remarketing Audiences You Should Be Targeting in PPC
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.
News Flash, Your Sales Funnel Isn’t Linear – Why You Need Remarketing
The sales funnel just isn't linear anymore. Here are two common misconceptions about the sales funnel - and why you need remarketing to close more deals.
5 Remarkable Remarketing Audiences Retailers MUST Target
It's prime-time selling season, so remarketing is a must for online retailers. Here are five remarketing audiences you won't want to miss out on!
8 Super Creative, Crazy Effective Display Ad Ideas
With just a little creativity, you CAN design display ads that break through the noise and captivate viewers. Here are 8 image ad ideas to explore, using real examples, backed by real data.
10 Remarketing Facts that Will Make You Rethink PPC
Think retargeting is creepy or doesn't work? Think again! We have REAL data that proves remarketing ads work way better than you believe. Check out these 10 mind-blowing facts that will change the way you think about remarketing campaigns.
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
We've confirmed that Google is now automatically converting text ads into richer image ads for the Display Network. Learn more about how it works!
5 Ways to Get Insanely Low CPCs on the Display Network
A lot of marketers dismiss the Google Display Network, but in this post, you'll learn five ways to hack the GDN for insanely low CPCs.
How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.
A Beginner’s Guide to Finding New Customers with Google Display Network Targeting
The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.
6 Ways to Optimize Your Retargeting Ad Campaigns
So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.
7 Tips to Master the Google Display Network
Google Ads is split into two networks, the Search Network and the Display Network. The Display Network is a huge network of sites across the internet. In this post, we'll show you 7 ways to master the Google Display Network.
Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in Google Ads
If you’re running Display campaigns in your AdWords account without the proper settings, mobile appcould be costing you a chunk of money! How, you ask? Read on to find out just how dangerous mobile apps can be, and what to do about them.
The Complete Guide to Google Remarketing Best Practices
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It
Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available.
Dynamic Remarketing Ads: The Future of Google Remarketing
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?
Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...
Google Display Network vs. Facebook Advertising [Infographic]
Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]
Does Remarketing Make You a Creepy Stalker?
Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.
How to Use the Google Ads Display Ad Builder
Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.
