Caleb Hutchings

Caleb Hutchings

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5 Reasons To NEVER Use Google Ads Automatic Bidding

Automatic bidding is a great way to make your life easier, right? WRONG! Using automatic bidding could have serious negative consequences on your PPC results. Here are five reasons why you should (almost) never use automatic bidding in your AdWords account.

How to Switch from Automatic Bidding to Manual Bidding in Google Ads

Want more control over your AdWords bids? Follow these best practices when switching from automatic bidding to manual bidding in Google AdWords.

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in Google Ads

If you’re running Display campaigns in your AdWords account without the proper settings, mobile appcould be costing you a chunk of money! How, you ask? Read on to find out just how dangerous mobile apps can be, and what to do about them.

Why Google AdWords Certification Doesn’t Matter

Worry about your Google AdWords Exam? Concerned that you're not yet AdWords certified? Don't be! In this post, we outline four reasons why the Google AdWords exam isn’t all it’s cracked up to be.