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Video Marketing

You’ve heard it for years: video marketing is the future. Well, the future is here, and our blog is here to teach you how to develop a video marketing strategy that drives impactful results. From video editing software, to video advertising, to the latest video marketing statistics, the WordStream blog is your home for all things video marketing.

9 Video Marketing Trends to Watch in 2024

Plus, get ideas and examples for how you can apply these trends to your business's video marketing strategy.

The Easy Guide to Facebook Video Ads for Any Business

Learn that strategies that can lead you to Facebook video ad success, plus get a complete list of Facebook video ad creation tools.

Michelle Morgan
December 8, 2023 | Facebook Ads

How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

Drive more YouTube video views with these expert tips and tools.

TikTok vs. YouTube: Which Is Best for Your Goals?

We break down everything you need to know.

Sneh Choudhary
November 8, 2023 | TikTok

How the YouTube Algorithm Works in 2024 (+14 Tips for More Views)

Learn how the YouTube algorithm works today and get a list of ways to help it recommend your videos more often.

Rob Glover
September 15, 2023 | Video Marketing

The Complete, Beginner-Friendly Guide to Hulu Advertising in 2024

Ready to get your business seen where your audience is binge-watching their favorite shows and movies? Then this complete guide to Hulu advertising is just what you're looking for.

Susie Marino
September 6, 2023 | Video Marketing

The Absolute Best Time to Post on YouTube in 2024

Publishing videos on YouTube at the right time can give your posts a boost in early engagement. Here are the best average times to post on YouTube and tips to find the best time for your business.

Rob Glover
August 8, 2023 | Video Marketing

3 Tricks to Create Video Ad Content on a Budget

Easy and affordable ways to create demo-style, commercial-style, and social media-friendly videos.

How to Advertise on YouTube in 10 Steps (+Pro Tips)

The all-in-one guide from a former Googler...tips, types, targeting, and more!

Why & How to Add Hashtags to YouTube Videos (+Pro Tips)

Youtube hashtag tips to follow, tools to try, and trip-ups to avoid.

4 Fine-Print Settings to Beware of in Google Ads Video Campaigns

These little nuances can lead to lots of wasted spend, but we've got you covered.

Joe Martinez
March 29, 2022 | Display Ads

The 12 Best Video Editing Software for Beginners in 2024

Don’t have the budget for a videographer? We've got 12 tools to make your life easier.

6 Data-Backed Ways to Promote Your Business on YouTube

In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.

12 Tips to Create a Compelling YouTube Channel Trailer (+Examples)

Use these eight tips to create a YouTube channel trailer that turns visitors into subscribers, with three tools to help you implement them and plenty of examples!

8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

Get familiar with YouTube SEO and learn eight YouTube SEO tips to start ranking higher in search results.We'll talk about keyword insertion, hashtags, closed captions, and more!

4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads

There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!

4 Easy Strategies for More Effective Holiday YouTube Ads

This post covers four powerful features available for YouTube video ads that can help you drive more purchases this holiday season, including YouTube shopping campaigns, YouTube sitelink extensions, YouTube call-to-action extensions, and YouTube lead form ads.

Joe Martinez
October 20, 2020 | Video Marketing

Beginner’s Guide to Choosing the Right Video Hosting Platform

A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.

Guest Author
September 29, 2020 | Video Marketing

How to Create at-Home DIY Marketing Videos While Social Distancing

Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.

Guest Author
September 11, 2020 | Video Marketing

How to Optimize Network & Placement Targeting for YouTube Ads

This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.

Our Go-To Social Media Video Marketing Cheat Sheet

When done right, social media video marketing can bring in great results. In this cheat sheet, we're giving our quick tips and sharing common best practices for social media video marketing on seven major platforms, including Facebook, Instagram, TikTok, and more!

Akvile DeFazio
August 10, 2020 | Video Marketing

How to Use Personalized Video Marketing to Increase Your Engagement

Personalized video marketing can help you boost prospect and customer engagement. In this post, we outline what personalized video marketing is, how to use this strategy, and tips to make it successful!

Brad Smith
July 23, 2020 | Video Marketing

How to Get More Views on YouTube: 10 Tips to Try Today

We've got 10 tips to help you get more views on YouTube this year, which include content ideas, YouTube SEO tactics, timestamps and other value-adds, promotional strategy, title optimization, and more!

The Complete Guide to Getting Started With YouTube Live

YouTube Live allows you to connect with your audience in real-time, and that connection is more important than ever. Learn how to go live on YouTube, why it's worth it, and the best practices for YouTube Live success.

Conor Bond
April 27, 2020 | Video Marketing

Align Your Video Ads with Your Sales Funnel: Here’s How

Aligning your video ads with your sales funnel helps you market to the right leads and the right time. Here, we're sharing how, plus video ad ideas for each stage of the funnel to get you started!

32 Must-Know YouTube Statistics for 2024

Looking to tap into video to enhance your business growth? Use these general, demographic, and marketing YouTube statistics for motivation, plus key takeaways and advice!

Conor Bond
February 27, 2020 | Video Marketing

YouTube Display Ads 101: How to Target Placements & Boost Conversions

Display Network ads appear not just on websites but also on apps and videos, which means you need to be prepared. In this post, you'll learn everything you need to know to get started with YouTube display ads!

Joe Martinez
January 27, 2020 | Video Marketing