The all-in-one guide from a former Googler...tips, types, targeting, and more!
Youtube hashtag tips to follow, tools to try, and trip-ups to avoid.
These little nuances can lead to lots of wasted spend, but we've got you covered.
Don’t have the budget for a videographer? We've got 12 tools to make your life easier.
In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.
Use these eight tips to create a YouTube channel trailer that turns visitors into subscribers, with three tools to help you implement them and plenty of examples!
Get familiar with YouTube SEO and learn eight YouTube SEO tips to start ranking higher in search results.We'll talk about keyword insertion, hashtags, closed captions, and more!
There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!
This post covers four powerful features available for YouTube video ads that can help you drive more purchases this holiday season, including YouTube shopping campaigns, YouTube sitelink extensions, YouTube call-to-action extensions, and YouTube lead form ads.
A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.
Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.
This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.
When done right, social media video marketing can bring in great results. In this cheat sheet, we're giving our quick tips and sharing common best practices for social media video marketing on seven major platforms, including Facebook, Instagram, TikTok, and more!
Personalized video marketing can help you boost prospect and customer engagement. In this post, we outline what personalized video marketing is, how to use this strategy, and tips to make it successful!
We've got 10 tips to help you get more views on YouTube this year, which include content ideas, YouTube SEO tactics, timestamps and other value-adds, promotional strategy, title optimization, and more!
YouTube Live allows you to connect with your audience in real-time, and that connection is more important than ever. Learn how to go live on YouTube, why it's worth it, and the best practices for YouTube Live success.
Aligning your video ads with your sales funnel helps you market to the right leads and the right time. Here, we're sharing how, plus video ad ideas for each stage of the funnel to get you started!
Display Network ads appear not just on websites but also on apps and videos, which means you need to be prepared. In this post, you'll learn everything you need to know to get started with YouTube display ads!
Creating YouTube pre-roll ads can be tricky, especially if you’re a small business. Here are the six steps you need to create engaging pre-roll ads, including brainstorming ideas, making your video weird, and more!
YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.
We all know how effective and captivating video is in marketing, but what about video in email marketing? Here are six ways to improve your email with video content, including event promotions, personalized video messages, and more!
Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.