Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.
To make sure your YouTube ads get in front of your audience, though, you need video SEO and keyword research on your side. Here, we explain how you can make your YouTube keyword research better, faster, and more effective.
You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.
Here's how to develop a video marketing strategy so you can expand your reach and be competitive on Youtube, the second most popular website in the world.
YouTube campaigns are often created with brand awareness in mind, but if you want to drive direct conversions from YouTube, you need more specific audiences. Find out how custom intent audiences can help you find your most conversion-ready audience for your video ads.
Earned metrics show YouTube advertisers how much engagement they're driving with video ads. In this article, we show you how to use earned metrics like earned likes, views, and shares to improve your YouTube video campaigns.
Thinking about pivoting to video? Video content isn't for everyone. In this post, learn everything you need to know about the pros and cons of video content marketing.
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
The skip option on 30-second YouTube ads won't be available later this year, so you need these five strategies for making your TrueView ads unskippable!
Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.
The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.
All businesses should explore the possibilities of adding video content on their sites, but in particular these eight industries need a strong video marketing strategy NOW!
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year.
Many marketers want to get into video, but are slightly intimidated. They shouldn't be! In this post, we share 15 tips for editing and producing marketing videos. So grab a cup of coffee and get ready for a crash course in marketing video production.
Explainer videos are short online marketing videos used to explain your company’s product or service. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Learn about all the ins and outs of explainer videos in this post.
Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.