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Video Marketing

You’ve heard it for years: video marketing is the future. Well, the future is here, and our blog is here to teach you how to develop a video marketing strategy that drives impactful results. From video editing software, to video advertising, to the latest video marketing statistics, the WordStream blog is your home for all things video marketing.

6 Simple Steps to Make Engaging YouTube Pre-Roll Ads

Creating YouTube pre-roll ads can be tricky, especially if you’re a small business. Here are the six steps you need to create engaging pre-roll ads, including brainstorming ideas, making your video weird, and more!

Mary Lister
October 31, 2019 | Video Marketing

How to Drive More Traffic with YouTube Call-to-Action Extensions

YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.

Joe Martinez
August 7, 2019 | Video Marketing

6 Tips for Writing Better Video Scripts

Writing high-quality video scripts is an essential skill for content marketers. Check out our six best tips to help you succeed with writing scripts for video marketing!

Conor Bond
July 12, 2019 | Video Marketing

Top 7 Video Advertising Trends of 2019

With more than 80% of marketers using video content in their campaigns, your business can't afford to skip this medium. Here are the top seven video advertising trends that your team can try this year.

Guest Author
March 12, 2019 | Video Marketing

3 Tips for Optimizing YouTube Ad Placements

Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.

Joe Martinez
February 13, 2019 | Video Marketing

8 Essential Tips for Real Estate Video Marketing

In real estate, a strong, reputable, and attractive presence is everything. Video can help you there, Here are eight essential tips for using video marketing to sell more homes,

Margot Whitney
November 16, 2018 | Video Marketing

YouTube Advertisers Get New Control over TV Ad Placements [DATA]

You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.

Mark Irvine
November 7, 2018 | Video Marketing

The Beginner’s Guide to YouTube Marketing for Small Businesses

Here's how to develop a video marketing strategy so you can expand your reach and be competitive on Youtube, the second most popular website in the world.

Guest Author
September 20, 2018 | Video Marketing

Improve Your YouTube Targeting with Custom Intent Audiences

YouTube campaigns are often created with brand awareness in mind, but if you want to drive direct conversions from YouTube, you need more specific audiences. Find out how custom intent audiences can help you find your most conversion-ready audience for your video ads.

Joe Martinez
August 29, 2018 | Video Marketing

Optimizing for Earned Metrics in YouTube Campaigns

Earned metrics show YouTube advertisers how much engagement they're driving with video ads. In this article, we show you how to use earned metrics like earned likes, views, and shares to improve your YouTube video campaigns.

Joe Martinez
August 6, 2018 | Video Marketing

12 Ways to Get More Subscribers on YouTube

1 billion hours of YouTube are watched per day. If you want to reach that audience, you need to grow your YouTube subscriber base. Here are 12 easy ways to get more YouTube subscribers, fast!

Margot Whitney
February 9, 2018 | Video Marketing

Should You Pivot to Video? Pros & Cons of Video Content Marketing

Thinking about pivoting to video? Video content isn't for everyone. In this post, learn everything you need to know about the pros and cons of video content marketing.

Dan Shewan
September 15, 2017 | Video Marketing

5 Ways to Build a Video Culture at Your Company

Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company.

Margot Whitney
August 29, 2017 | Video Marketing

Video SEO: 9 Ways to Optimize Your Video for Search

Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.

Margot Whitney
June 2, 2017 | SEO

5 Tips to Make Your YouTube TrueView Ads Unskippable

The skip option on 30-second YouTube ads won't be available later this year, so you need these five strategies for making your TrueView ads unskippable!

75 Staggering Video Marketing Statistics

Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.

6 Easy Tips for More Profitable YouTube Advertising

The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.

Margot Whitney
February 23, 2017 | Video Marketing

8 Industries That Must Have a Video Marketing Strategy

All businesses should explore the possibilities of adding video content on their sites, but in particular these eight industries need a strong video marketing strategy NOW!

Margot Whitney
November 18, 2016 | Video Marketing

Video Marketing Ideas: 9 Ways to Promote Video Content

So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.

Why Every Small Business Needs YouTube Director for Business [VIDEO]

Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year.

Erin Sagin
July 12, 2016 | Video Marketing

6 Ways to Use Video to Increase Conversion Rates

Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.

5 Tips to Create More Memorable YouTube Ads

Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.

Erin Sagin
January 12, 2016 | Marketing Ideas

15 Tips for Filming and Editing Marketing Videos

Many marketers want to get into video, but are slightly intimidated. They shouldn't be! In this post, we share 15 tips for editing and producing marketing videos. So grab a cup of coffee and get ready for a crash course in marketing video production.

Dan Shewan
January 5, 2015 | Video Marketing

The 5 Best Explainer Videos (& How to Make Your Own)

Explainer videos are short online marketing videos used to explain your company’s product or service. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Learn about all the ins and outs of explainer videos in this post.

Megan Marrs
March 13, 2014 | Video Marketing

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.

Chris Panetta
January 15, 2014 | Marketing Ideas

YouTube Advertising Guide: How to Advertise in YouTube Videos

Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.

Larry Kim
November 27, 2012 | Marketing Ideas

Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?

What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.

Megan Marrs
October 2, 2012 | Video Marketing