Blog Category
Video Marketing
Align Your Video Ads with Your Sales Funnel: Here’s How
Aligning your video ads with your sales funnel helps you market to the right leads and the right time. Here, we're sharing how, plus video ad ideas for each stage of the funnel to get you started!
32 Must-Know YouTube Statistics for 2025
Looking to tap into video to enhance your business growth? Use these general, demographic, and marketing YouTube statistics for motivation, plus key takeaways and advice!
YouTube Display Ads 101: How to Target Placements & Boost Conversions
Display Network ads appear not just on websites but also on apps and videos, which means you need to be prepared. In this post, you'll learn everything you need to know to get started with YouTube display ads!
6 Simple Steps to Make Engaging YouTube Pre-Roll Ads
Creating YouTube pre-roll ads can be tricky, especially if you’re a small business. Here are the six steps you need to create engaging pre-roll ads, including brainstorming ideas, making your video weird, and more!
How to Drive More Traffic with YouTube Call-to-Action Extensions
YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.
6 Tips for Writing Better Video Scripts
Writing high-quality video scripts is an essential skill for content marketers. Check out our six best tips to help you succeed with writing scripts for video marketing!
Top 7 Video Advertising Trends of 2019
With more than 80% of marketers using video content in their campaigns, your business can't afford to skip this medium. Here are the top seven video advertising trends that your team can try this year.
3 Tips for Optimizing YouTube Ad Placements
Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.
8 Essential Tips for Real Estate Video Marketing
In real estate, a strong, reputable, and attractive presence is everything. Video can help you there, Here are eight essential tips for using video marketing to sell more homes,
![YouTube Advertisers Get New Control over TV Ad Placements [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/youtube-ad-tv-placement-view-through-rate-bar-graph.png)
YouTube Advertisers Get New Control over TV Ad Placements [DATA]
You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.
The Beginner’s Guide to YouTube Marketing for Small Businesses
Here's how to develop a video marketing strategy so you can expand your reach and be competitive on Youtube, the second most popular website in the world.
Improve Your YouTube Targeting with Custom Intent Audiences
YouTube campaigns are often created with brand awareness in mind, but if you want to drive direct conversions from YouTube, you need more specific audiences. Find out how custom intent audiences can help you find your most conversion-ready audience for your video ads.
Optimizing for Earned Metrics in YouTube Campaigns
Earned metrics show YouTube advertisers how much engagement they're driving with video ads. In this article, we show you how to use earned metrics like earned likes, views, and shares to improve your YouTube video campaigns.
12 Ways to Get More Subscribers on YouTube
1 billion hours of YouTube are watched per day. If you want to reach that audience, you need to grow your YouTube subscriber base. Here are 12 easy ways to get more YouTube subscribers, fast!
Should You Pivot to Video? Pros & Cons of Video Content Marketing
Thinking about pivoting to video? Video content isn't for everyone. In this post, learn everything you need to know about the pros and cons of video content marketing.
5 Ways to Build a Video Culture at Your Company
Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company.
Video SEO: 9 Ways to Optimize Your Video for Search
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
5 Tips to Make Your YouTube TrueView Ads Unskippable
The skip option on 30-second YouTube ads won't be available later this year, so you need these five strategies for making your TrueView ads unskippable!
75 Staggering Video Marketing Statistics
Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.
6 Easy Tips for More Profitable YouTube Advertising
The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.
8 Industries That Must Have a Video Marketing Strategy
All businesses should explore the possibilities of adding video content on their sites, but in particular these eight industries need a strong video marketing strategy NOW!
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
Why Every Small Business Needs YouTube Director for Business [VIDEO]
Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year.
6 Ways to Use Video to Increase Conversion Rates
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.
5 Tips to Create More Memorable YouTube Ads
Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.
15 Tips for Filming and Editing Marketing Videos
Many marketers want to get into video, but are slightly intimidated. They shouldn't be! In this post, we share 15 tips for editing and producing marketing videos. So grab a cup of coffee and get ready for a crash course in marketing video production.
The 5 Best Explainer Videos (& How to Make Your Own)
Explainer videos are short online marketing videos used to explain your company’s product or service. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Learn about all the ins and outs of explainer videos in this post.
