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The Best Time to Post on TikTok For Your Business in 2023 (+Bonus Ways to Boost Engagement)
Find out when you should post on TikTok to get the most engagement from your unique audience.
New White Paper: Complete Guide to AdWords Matching Options
Learn how to apply the different keyword match types offered by Google AdWords in this free white paper from the experts at WordStream.
Running an AdWords Campaign in a Competitive Local Market
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
The Return of Pimp Your PPC Ad: Lessons from Bad PPC Ads
Don't let bad PPC copywriting happen to you! Learn from others' failures in this edition of Pimp Your PPC Ad.
Quora SEO: How to Use Quora if You’re an SEO
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Quick Tips for Managing Multiple AdWords Accounts
Do you manage multiple Google AdWords accounts? Here are some tips for keeping all your PPC campaigns under control.
PPC Ad Writing Tips from the Experts: An Interview with BoostCTR
Learn how to write PPC ads that get high click-through rates, how to do split-testing for PPC ads and more from the experts at BoostCTR.
Link Roundup: Online Marketing Highlights of the Week
DIYSEO offers 101 "easy, low-cost" SEO tips for time- and budget-strapped SMB marketers. This is a quick read and good overview of all the little basic things that small businesses should be doing on their websites and blogs.
Quick Guide to AdWords Automated Rules
Learn how to use Automated Rules, a new feature in Google AdWords, which can save you lots of time in managing your PPC campaigns.
Quality Traffic Sources That Aren’t Google or Bing: Second Tier Search Engines & Networks
Learn about the top second-tier search engines and networks that deliver quality traffic and leads but cost less than Google or Bing.
Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
The Signaling Theory of Marketing: What Your Actions Say About Your Business
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Newly Released Google AdWords Optimize for Conversions Ad Setting Now LIVE: What Does it Mean for Your AdWords Campaigns?
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.
Visualizing Link Flow Within a Site
Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.
How to Build a Blogger Outreach Campaign, Part 2
Read Part 2 of our guide to conducting a blogger outreach campaign, covering follow-through and the ROI question.
Acting on Good Advice: Using Symbols to Get an 89% Lift in Conversions
Adding symbols to your PPC ads can raise click-through rates (CTR) dramatically -- by 89% in one PPC ad test.
Google Personal Blocklist Helps Users Defeat Spammy Link Farms
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
AdWords Releases Super-Sized Ad Text Headlines
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Analyzing Your AdWords Geographic Report Using Tableau
Learn how to use Tableau business intelligence and data visualization software to analyze your Geographic Report in Google AdWords.
Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
AdWords Changing Format of Display URL
Everything you ever wanted to know about the Google AdWords display URL.
10 PPC New Year’s Resolutions for 2011
This year, PPC advertisers should resolve to test more and take advantage of helpful AdWords tools and features.
Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
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