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6 Steps to Building a Brilliant Google Ads Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
Advanced Search Query Mining Part 1: The Power of Search Queries
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Semantic Analysis for SEO: Going Beyond LDA
Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.
Google’s Broad Match Modifier: Who Should Use It, Why, and How
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
Headline Writing for PPC Ads: Dos and Don’ts
The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.
The Problem with Footer Links in SEO
Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.
Blog Strategies: How to Build Relationships with Bloggers
I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.
Keyword Research for Email Marketing
Learn how you can use keyword research to write better, more persuasive email marketing messages.
High-volume keywords vs. low-volume keywords
Learn the difference between high-volume and low-volume keywords and the pros and cons of each.
Seven Unusual, Eye-Catching Calls to Action in PPC Ads
Don't resort to a generic, pushy call to action like BUY NOW in your PPC ad. Here are 7 more creative ideas for the CTA.
Case Study: How a Change to the ‘About Us’ Page Raised Conversion Rates by 13%
Learn how changing the language on the About Us page helped one company raise conversion rates by 13% overnight.
Link Building Magic: How to Turn Citations into Links
One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.
Using Enhanced CPC and Third-Party Bid Management
Learn the benefits of using bid management software along with Google's new Enhanced CPC to lower your bids and cost per click.
How We Got a Link from CNN and Drove Loads of Traffic with Infographics
Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.
SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?
What Is Modified Broad Match? Using the Broad Match Modifier in PPC
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
How to Compare Your PPC Results Month over Month
Learn how to compare the results in your PPC account from month to month using Excel.
How to Target Keywords with Blog Posts
Learn how to target relevant keyword phrases with your blog posts in three steps.
Want More Link Juice? Here’s an Easy Way to Get It
What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.
Is the Internet Making Us Smarter?
Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.
Are Your Keywords Descriptive or Prescriptive?
Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?
Improving Quality Score Part 3: How is Quality Score Calculated?
Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.
How to Find and Fix Broken Links on Your Website
Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.
How to Find Your Quality Score on Google and Yahoo
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Lifetime Value Versus CPA
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
Web Spam: The Definitive Guide
As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.
