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Meta Advantage+ vs. Manual Setup: Which Is Better?

Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.

Brett McHale | December 5, 2024 | Facebook Ads
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SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?

Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.

5 Ways to Lower Your Cost Per Action (CPA)

Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.

Comparing Year-Over-Year Search Query Trends

Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.

Understanding the Differences Between Google and Bing Match Types

Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.

Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe

Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?

Running an AdWords Campaign in a Competitive Local Market

Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.

Quora SEO: How to Use Quora if You’re an SEO

Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.

Tom Demers
March 24, 2011 | SEO

Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists

Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.

The Signaling Theory of Marketing: What Your Actions Say About Your Business

Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?

Elisa Gabbert
February 25, 2011 | Marketing Ideas

Newly Released Google AdWords Optimize for Conversions Ad Setting Now LIVE: What Does it Mean for Your AdWords Campaigns?

Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.

Tom Demers
February 24, 2011 | Paid Search Marketing

Visualizing Link Flow Within a Site

Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.

Guest Author
February 23, 2011 | SEO

Google Personal Blocklist Helps Users Defeat Spammy Link Farms

Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.

Larry Kim
February 14, 2011 | Paid Search Marketing

A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification

Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!

Tom Demers
February 10, 2011 | Paid Search Marketing

AdWords Releases Super-Sized Ad Text Headlines

A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.

Larry Kim
February 9, 2011 | Paid Search Marketing

Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text

Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.

Tom Demers
January 27, 2011 | SEO

Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?

In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.

Tom Demers
January 20, 2011 | Reporting & Analysis

Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO

Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.

Tom Demers
January 3, 2011 | SEO

PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing

VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.

Tom Demers
December 30, 2010 | Paid Search Marketing

AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices

Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.

Tom Demers
December 27, 2010 | Paid Search Marketing

Exporting AdWords Campaign Experiments: How to Report on ACE

AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.

Tom Demers
December 16, 2010 | Reporting & Analysis

How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever

This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.

AdWords Campaign Experiments (ACE): How to Use ACE to Optimize Your Paid Search Campaigns

AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.

Tom Demers
November 23, 2010 | Paid Search Marketing

Advanced Search Query Mining Part 1: The Power of Search Queries

If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.

Semantic Analysis for SEO: Going Beyond LDA

Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.

Guest Author
November 9, 2010 | SEO

Google’s Broad Match Modifier: Who Should Use It, Why, and How

Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.

Headline Writing for PPC Ads: Dos and Don’ts

The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.

Elisa Gabbert
October 21, 2010 | Copywriting