Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.
Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.