Find out when you should post on TikTok to get the most engagement from your unique audience.
Learn how to apply the different keyword match types offered by Google AdWords in this free white paper from the experts at WordStream.
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Don't let bad PPC copywriting happen to you! Learn from others' failures in this edition of Pimp Your PPC Ad.
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Do you manage multiple Google AdWords accounts? Here are some tips for keeping all your PPC campaigns under control.
Learn how to write PPC ads that get high click-through rates, how to do split-testing for PPC ads and more from the experts at BoostCTR.
DIYSEO offers 101 "easy, low-cost" SEO tips for time- and budget-strapped SMB marketers. This is a quick read and good overview of all the little basic things that small businesses should be doing on their websites and blogs.
Learn how to use Automated Rules, a new feature in Google AdWords, which can save you lots of time in managing your PPC campaigns.
Learn about the top second-tier search engines and networks that deliver quality traffic and leads but cost less than Google or Bing.
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.
Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.
Read Part 2 of our guide to conducting a blogger outreach campaign, covering follow-through and the ROI question.
Adding symbols to your PPC ads can raise click-through rates (CTR) dramatically -- by 89% in one PPC ad test.
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Learn how to use Tableau business intelligence and data visualization software to analyze your Geographic Report in Google AdWords.
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Everything you ever wanted to know about the Google AdWords display URL.
This year, PPC advertisers should resolve to test more and take advantage of helpful AdWords tools and features.
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.