See what it takes to get a Google Knowledge Panel for your business, why it's important, and how you can earn yours now.
Use this free AdWords Account Audit Checklist when evaluating a new Google AdWords account to identify areas for improvement and optimization.
Banner ads are largely seen these days as fossils from the internet’s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage.
A list of discontinued Google Products and Services including Google Reader, iGoogle, Google Wave, Google Buzz and other Google products of the past.
Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had.
What should you do when your Google campaigns are limited by budget? Here are some tips for improving results without just raising your AdWords budgets.
Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.
Learn the top 10 best Google AdWords features that you're probably not using, and why you should be!
Should you delete your keywords with low Quality Scores in AdWords? Not necessarily! Learn when to delete and how to go to the source of the problem.
Still, in a world where the number of your followers and fans matters more than it should (says the person with less than 100 Pinterest followers), most savvy social media moguls long for as many follower notches on the Pinterest-bedpost as they can manage.
Learn how Google's Product Listing Ads suck all the clicks with commercial intent from the SERP, leaving no ROI for organic results and other PPC ads.
Google Ads ad extensions are a highly effective way to make your ads bigger and more clickable, at no additional cost to you. But there are so many extension types -- which ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.
News Flash: PPC Is Inbound Marketing! Why the distinction between inbound vs outbound marketing is NOT about "Free" vs. "Paid", but rather Interruption vs. Flow.
Which social media management tool is best for your business? Find out with our complete review of the top social media management tools!
Does your competitor buy Twitter followers? Are you considering buying more Twitter followers? Learn the pros and cons, plus how to earn more Twitter followers the safe and natural way!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.
Should I bid on the same keyword with different match types? Find out why bidding on broad, phrase, and exact on the same keyword may not make sense.
Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.
If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.
Confused about how to measure social media ROI? Learn why measuring the ROI of social media is a challenge plus tools to help you effectively track social media ROI.
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!