Featured Article
7 Competitive Analysis Templates to Improve Your Performance & Get Ahead
Take stock of the competition with these seven competitive analysis templates and examples.
5 Reasons to Diversify Your Search Strategy with PPC Advertising
Yesterday we published the results of a study showing how sponsored advertisements on Google (PPC ads) are taking over territory previously reserved for organic listings, AKA “free clicks.” This is both good news and bad news for marketers.
The War on ‘Free’ Clicks: Think Nobody Clicks on Google Ads? Think Again!
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account
Perry Marshall, the world's foremost expert on Google AdWords, explains how to make the most of Google's ultra-powerful advertising machine.
Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
The 20-Minute PPC Work Week: Weekly Checklist [Download]
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
Tumblr Ads: Learn About Paid Advertising Options on Tumblr
Highlighted posts allow users to designate their own Tumblr posts to be highlighted in your followers’ dashboards. The price is currently $2 but was $1 upon launch.
Google Ads Account Access: How to Manage Your Google Ads Account Access & Settings
Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.
Higher AdWords Returns with Mirrored Campaigns
Mirrored campaigns can lower your cost per acquisition and raise your conversion rate. Learn how to create mirrored campaigns in Google AdWords.
Google AdWords Billing: Know Your AdWords Billing Options
As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.
Google Announces AdWords Scripts – Simplifies AdWords Scripting!
Last week, I spoke to Aaron Karp, a colleague on the AdWords API team at Google, to learn more about AdWords Scripts. Here’s what I learned.
Truth in Advertising vs. Lies in Advertising: Which Do You Prefer?
Microsoft Kinect can use emotion detection to show ads based on a user's mood. Is this better or worse than Facebook's off-target ads?
AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream
Learn three tips for writing better AdWords text ads and how WordStream's text ad authoring tools can help you adhere to PPC ad writing best practices.
What Would an AdWords Consultant Do? AdWords Experts Share Their Stories, Part 16
A successful AdWords consultant shares tips and strategies for maximizing Quality Score, improving campaign relevance, and getting better results for lower costs.
RIP SEO Footer Links?
SEO footer links are a powerful source of link equity. But are they dead? Learn the latest on SEO footer links in this post.
The Evolution of Google AdWords – A $38 Billion Advertising Platform
After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.
Everything You Want to Know About Quality Score & Landing Pages
Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.
Quick Guide to the Google AdWords Ad Preview & Diagnosis Tool
Learn how to use the AdWords ad preview and diagnosis tool to troubleshoot issues with your ads and check the way they’re being displayed in search results.
Quick Guide to the Google AdWords Contextual Targeting Tool
Learn how to use the AdWords contextual targeting tool to find promising websites to target in your Google AdWords display campaigns.
How to Advertise eBay and Etsy Products via Google AdWords
Learn how to set up Google AdWords ads for your product listings on eBay, Etsy and other online marketplaces in this quick tutorial.
Quick Guide to the Google Ads Placement Tool
Learn how to use the AdWords Placement Tool to locate placements (including websites, feeds, videos and mobile apps) to target on the Google Display Network.
Google Display Network vs. Facebook Advertising [Infographic]
Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]
5 Quick Tips to Increase Referral Traffic
Need more referral traffic? Read these five quick and easy tips for increasing your site's traffic from referring URLs.
Does Remarketing Make You a Creepy Stalker?
Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.
4 Tools for Pinterest Analytics and Monitoring
Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.
Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand
Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.
Should You Raise Bids on Keywords with High Quality Scores?
Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.
Sign up for our weekly newsletter!
Featured Articles
-
How to Use Google's New Brand Restrictions to Gain Back Control of Your Spend
-
11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads
-
The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales
-
9 Super Common Reasons Your Facebook Ads Aren't Converting (+What to Do About It)