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Meta Advantage+ vs. Manual Setup: Which Is Better?
Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
10 Reasons SEO Is Harder for Small Businesses
Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.
Vanity URL: What It Is & How To Get One
A vanity URL is an unique web address that is branded for marketing purposes. Learn all the ins and outs of vanity URLs and how to use them to your advantage in this post.
Content Keywords FAQ: How to Use SEO Keywords for Content Marketing
Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.
Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?
What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.
24 of the Most Surprising A/B Tests of All Time
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.
What to Do if Google Ads Says Your Landing Page Experience Is Below Average
Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.
How to Set Your AdWords Budget: New Shared AdWords Budget Options
A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?
Organic vs. Paid Clicks: These Are Not the Clicks You’re Looking For
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.
Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]
This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!
Content Marketing Magic: Aligning Keyword & Content Types with Business Goals
Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.
Why Are Popular Keywords So Hard to Rank for with a New Website?
While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.
25 Ways to Use Google Ads Data for SEO
One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.
Google SERP Dumps 5.5% of Organic First Page Listings
You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.
25 Fast Facts About Google Ads
Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.
The Long-Term Value of SEO: Does SEO Value Last Forever?
Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.
Google People Search Engine?! How I Taught Google Search to People Search
What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.
Advertiser Claims 80% of Facebook Ad Clicks are From Bots
A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.
Unnatural Links: What They Are & What to Do About Them
Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case affected by the Penguin update.
The War on ‘Free’ Clicks: Think Nobody Clicks on Google Ads? Think Again!
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a Google Rep Near Your Account
Perry Marshall, the world's foremost expert on Google AdWords, explains how to make the most of Google's ultra-powerful advertising machine.
Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
The 20-Minute PPC Work Week: Weekly Checklist [Download]
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
Tumblr Ads: Learn About Paid Advertising Options on Tumblr
Highlighted posts allow users to designate their own Tumblr posts to be highlighted in your followers’ dashboards. The price is currently $2 but was $1 upon launch.
Google Ads Account Access: How to Manage Your Google Ads Account Access & Settings
Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.
Google AdWords Billing: Know Your AdWords Billing Options
As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.
The Evolution of Google AdWords – A $38 Billion Advertising Platform
After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.
