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Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)

Learn how to follow-up with leads and turn more prospects into customers.

Rob Glover | October 26, 2026 | Lead Generation
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Why Was February Such a Hard Month for B2B Businesses?

Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.

Search Trends by State: Top Trending Searches in All 50 States

What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.

Elisa Gabbert
March 2, 2015
SEO

8 Influencer Marketing Strategies (and Ideas) to Grow Your Reach

Influencer marketing is powerful, but how does it work? See influencer marketing examples and learn how to find influencers in your field and become one yourself in this guide to influencer marketing strategy.

Dan Shewan
February 26, 2015
Marketing Ideas

7 Things You Need to Know About New Dynamic Facebook Product Ads

Facebook is really killing it with ad targeting lately, and the new dynamic Facebook Product Ads are no exception. Learn everything you need to know about the new Facebook product ads.

Larry Kim
February 23, 2015
Social Media

The Ultimate A-Z Marketing Buzzwords Bible

Marketing is a field rife with buzzwords. We’ve created an A-Z list and scored them on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.

Megan Marrs
February 23, 2015
Marketing Ideas

Google Introduces Call-Only Campaigns – Here’s Why You Need Them

Google just made it even easier for prospects to call advertisers with the launch of its Call-Only Campaigns feature in AdWords.

17 Best Practices for Crazy-Effective Call-To-Action Buttons

In this post, we discuss 17 call-to-action button best practices to help you get a higher CTR and more conversions out of your beautiful buttons.

Megan Marrs
February 20, 2015
Conversion Rates

7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Follow these 7 PPC tips to make your agency life a lot less stressful!

The Best Content Marketing Tools for Creation, Promotion, Syndication & More

Curata recently compiled its definitive list of content marketing tools for 2015. Find out which tools made the cut in this post.

Larry Kim
February 18, 2015
Content Marketing

3 Economic Principles That Will Transform Your Marketing Campaigns

How can marketers make their campaigns more effective? By leveraging some of the basic principles of economics.

Dan Shewan
February 17, 2015
Marketing Ideas

8 Blog Topic Generators for Blog Post Idea Inspiration

Need some inspiration for your next blog post? Check out these eight blog topic generators to get your creative juices flowing.

Megan Marrs
February 12, 2015
Content Marketing

A Beginner’s Guide to Finding New Customers with Google Display Network Targeting

The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.

Mark Irvine
February 10, 2015
Display Ads

How to Write an Awesome Blog Post in 5 Steps

Writing a blog post is a little like driving: nothing can prepare you for getting behind the wheel. In this post, we show you how to write a blog post that people will actually want to read.

Dan Shewan
February 9, 2015
Content Marketing

5 Ways to Get 10x More Retweets on Twitter

Want more RT's, engagement, and followers on Twitter? Learn five ridiculously powerful ways to get more retweets and expand your presence on Twitter.

Larry Kim
February 5, 2015
Social Media

Content Strategy for the Web: 3 Tips from HubSpot to Grow Your Content Audience

Did you know that HubSpot gets over 2 million monthly blog readers? Joe Chernov, HubSpot's VP of Content, shares killer tactics to refine your content strategy for the web.

11 Genius Ways to Repurpose Content

Repurposing your content is genius—why? Because it makes the most of the effort you’ve already put in, so you can get more value out of your best content. Here are 11 ways to change the format of your content and give it a whole new lease on life.

21 Tips for Writing Great Ad Headlines

Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.

Dan Shewan
February 2, 2015
Copywriting

5 Ridiculously Powerful Facebook Ad Targeting Strategies

If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of.

Larry Kim
January 28, 2015
Social Media

How To Increase Blog Traffic: 5 Easy Steps to Stardom

You've been working hard on your blog. You feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver!

6 Ways to Speed Up a Long Sales Cycle (+Examples)

Are you a marketer struggling to push leads through a long sales cycle? Utilize these six strategies to drastically speed up your sales cycle.

6 Strategies to Improve Your Social Media Marketing Plan

Get your social media marketing plan in shape for 2019! Here are six new strategies to help you step up your social media game.

Margot Whitney
January 19, 2015
Social Media

6 Ways to Optimize Your Retargeting Ad Campaigns

So you've set up a retargeting campaign. What now? Get tips on how to fix a failing remarketing campaign or keep retargeting ad performance high if it's working.

Navah Hopkins
January 15, 2015
Display Ads

5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)

Infographic templates can save you time and help you make a powerful impact with your marketing messages. Try these five techniques to make your infographics stand out.

Dan Shewan
January 13, 2015
Marketing Ideas

The Complete Guide to PPC for Startup Marketing

Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.

Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?

Google wants to take its auto insurance comparison shopping further and plans to offer policies for sale through the new Google Compare Auto Insurance Services in the US.

The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?

Microsoft launched Bing Rewards back in 2010 as a way to encourage people to use its search engine, but what is Bing Rewards, and how does it work? Learn all about Bing Rewards features and benefits, loyalty levels, credits and more.