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How to Customize Google Ads Conversion Tracking for Better Insights

Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.

Michelle Morgan | July 12, 2024 | Google Ads
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How to Create a Winner Description for Your Google Ads Text Ads

When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.

Dynamic Keyword Insertion: The Good, the Bad & the Ugly

What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.

Guide to Using Flexible Bid Strategies in Google Ads

Learn how to use Flexible Bid Strategies in AdWords to simplify bidding and bid optimization in your Google AdWords pay-per-click campaigns.

Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon

Amazon reviews are super helpful when you're trying to decide which product to buy. But they're also great for a laugh. Check out our list of the top 10 funniest Amazon reviews and the strangest Amazon products!

5 Ways to Get 5-Star Amazon Customer Reviews

When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).

PPC for Seasonal Businesses: 5 Ways To Get Your Google Ads Account Ready For Spring

Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air.

AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR

Dynamic parameters can double your CTR! Learn how to use dynamic parameters to dynamically and automatically update figures in your Google AdWords text ads.

How to Write a Ferociously Unique Selling Proposition

Your unique selling proposition, or USP, is what makes your business different. Learn how to write a USP by following these proven unique selling proposition examples.

Dan Shewan
April 7, 2014 | Marketing Ideas

Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping Campaigns

Google Ads shopping campaigns are indespensible to today's ecommerce marketer. Learn how to set up, optimize, and maximize your Google Shopping campaigns in this post.

Help! I Raised My Google Ads Bids and Got LESS Traffic!

Will raising your AdWords bids always increase your ad position AND your clicks. Nope. Find out why not, plus the best way to increase AdWords ad clicks.

If People Don’t Link to Porn Sites, How Does Google Rank Porn?

In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ Kohn unless someone stole his alias.)

Elisa Gabbert
April 2, 2014 | SEO

Why Google AdWords Certification Doesn’t Matter

Worry about your Google AdWords Exam? Concerned that you're not yet AdWords certified? Don't be! In this post, we outline four reasons why the Google AdWords exam isn’t all it’s cracked up to be.

3 A/B Tests That Surprised the Heck Out of Us (See You at the Opties!)

A/B tests are an integral part of WordStream's marketing efforts. In this post, we examine three A/B tests that surprised us.

Dan Shewan
March 27, 2014 | Conversion Rates

Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!

Larry Kim
March 26, 2014 | Content Marketing

No Plan, No Workflow, No Results: How to Develop a PPC Plan that Aligns with Your Goals

Learn how to develop a PPC plan and workflow that aligns with your business goals, whether you want to drive traffic, increase sales and leads, or build your brand.

How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Although schema and other structured markup formats have been around for several years, relatively few people actually know what schema is or what it’s for. Today, we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy.

Dan Shewan
March 20, 2014 | SEO

What’s a Good Conversion Rate? (It’s Higher Than You Think)

What is a good conversion rate? Learn a step-by-step, replicable process for boosting your conversion rates.

Larry Kim
March 17, 2014 | Conversion Rates

The 5 Best Explainer Videos (& How to Make Your Own)

Explainer videos are short online marketing videos used to explain your company’s product or service. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Learn about all the ins and outs of explainer videos in this post.

Megan Marrs
March 13, 2014 | Video Marketing

How to Build the Perfect Mobile Landing Page

When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.

Dan Shewan
March 10, 2014 | Landing Pages

Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC

Want to see some bad ads? I mean really bad ads? These Google AdWords ads are among the worst we've seen.

Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web

We're taking a look at the best and worst landing pages on the web - check out these landing page examples to learn how your landing pages can improve.

Megan Marrs
March 5, 2014 | Landing Pages

The Beginner’s Guide to Building a Negative Keyword List

Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.

A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How

A/B testing best practices can save you time, money and effort. Maximize your landing pages' conversions by following these simple tips.

Dan Shewan
February 26, 2014 | Conversion Rates

The Future of PageRank: 13 Experts on the Dwindling Value of the Link

The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.

Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!

If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.

The Secrets Behind Ads with 3x the Average CTR

Average click-through rates are just that: average. Don't you want your CTR to be BETTER than average? Learn how to get AdWords click-through rates over three times higher than the average CTR in this tip-packed guide to better ad writing.

Larry Kim
February 11, 2014 | Paid Search Marketing