When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.
Want to send an authentic holiday greeting this year your customers will actually read? This is your cheat sheet!
The less-is-more guide to reputation and ROI!
Everything you need to write a strong, non-annoying follow-up email that gets a response.
Scratch writing from scratch with these templates for outreach, welcome, thank you, announcement, and customer appreciation emails.
Because accidentally saying "love you bye" doesn't count.
Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.
Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!
Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!
These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.
Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!
It's important to make sure your email content is accessible not only to readers with impairments or disabilities, but also compatible with the assistive technology they use. Learn 8 best practices to ensure your emails reach everyone in your audience.
For email marketing to be effective, you need to respect your reader’s humanity, never losing sight of the fact that you should be writing like a real person. In this post, we provide 9 tips for writing personalized email copy that resonates with your audience and encourages engagement.
Need ideas for your email newsletters? Learn why newsletters are important, how to write a newsletter that gets opened and read, and 23 specific newsletter content ideas to engage your audience and win more customers.
Looking for ways to get more subscribers to your email list? Gain knowledge of best practices and inspiration with these 20 call to action examples for email signups that real businesses are using on their websites.
Email signature marketing will continue evolving in the next few years. This post covers 7 important trends to stay ahead of and 14 examples of great marketing email signatures to model after for the best ROI on your email campaigns.
Making great connections starts with making great impressions. Use these networking email templates to do just that!
Email marketing automation is a huge time-saver for business owners and marketers. This post lays out what email marketing automation is and how to get started, and provides great examples so you're not starting from scratch.
Reach your email marketing goals by learning how to write effective promotional emails—including best practices and real examples.
How can you stand out against the flood of other emails loading up your target customer's inbox? Here are 11 tips for improving your ecommerce email marketing, including personalized subject lines, VIP offers, and more!
We all know how effective and captivating video is in marketing, but what about video in email marketing? Here are six ways to improve your email with video content, including event promotions, personalized video messages, and more!
Email list building is one of the most successful methods for growing your small business. Here are eight email list building tips, employing social media, pop-ups, and more, to help you grow and succeed this year!
Email marketing is a great, low-cost method to drive engagement and conversions—as long as you're doing it right. Here, we've compiled the 15 non-negotiable email marketing best practices you need to follow for successful campaigns.
Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.
It doesn't matter if your email open rates are sky-high if nobody converts from your landing page! You have to nail both parts of the experience. Here are six tips to help you build the perfect landing page for an email marketing campaign.