19 Heartfelt Holiday Emails to Send to Your Customers (Examples & Templates!)

How to put your customers into a holiday slumber 😴 :

To our valued customers,

As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year!

Want to send an authentic holiday email this year that your customers will actually want to read? This is your cheat sheet!

Contents

• Happy holiday email tips
• 50+ creative words and phrases to use
• Holiday email templates
• Holiday email examples

How to use these holiday email templates

This post contains both the copy and creative you can use for your holiday customer appreciation emails (a perfect companion for your holiday advertising plan). These emails are longer and more personalized—great for your most loyal customers or for businesses with a small client base. If you want shorter, more general copy, head on over to my holiday greetings and messages.

I’ve also curated editable templates, which you can access with a free Canva account!

Click here to get these editable templates.

Holiday customer email tips

In such a short piece of content as your holiday emails, small details have big effects. Here’s how to get it right.

• Express gratitude! Customer appreciation is the goal here.
• Keep it short and use a conversational tone. This is an e-toast, not a live journal.
• Be inclusive of all holidays, and be warm and positive, but not overly hyped—the holidays can be difficult for many people.
• Make it visual with creative graphics or a team photo.
• Share your growth and achievements to give customers a reason to stay confident in your business. BUT make it about them—the growth you achieved with their support. What you achieved together.
• Connect it back to your mission (NOT your value prop).
• Focus on the future. Speak to an ongoing relationship, but not through a CTA or sales promotion. Save that for your year-in-review email.

🎄✨ It’s a Christmas miracle ✨🎄

Free download >> 30 (Copy & Pasteable) Email Templates for Small Businesses

Words and phrases to make your holiday email message authentic

Take a gander through these words and phrases you can use that the other gajillion businesses out there aren’t using:

9 holiday email templates any business can use

To make your life easier, I’ve compiled some templates that incorporate the tips, words, and phrases above. Check’em out.

Template #1: Achievement-focused

To our customers:

Without your enthusiasm and energy, we wouldn’t be where we are now.

Thanks to your feedback, we added eight new features to ProductName this year and earned our highest rating on ReviewPlatform yet. And because of your referrals, we helped twice as many small businesses get online this year than last. And because of you, we love our jobs!

Not only are we excited for [year] with you, but we also have some big goals and big ideas that we can’t wait to share. So stay tuned! But for now, enjoy the holiday season!

With many thanks,

The ProductName Team

Template #2: Fun and grateful

To the BusinessName community,

As the saying goes, “Gratitude is like gravy—put it on everything!” So we pour out our thanks to you for choosing BusinessName as your PainPointSolver.

Your patronage, your presence, your reviews and shares—all of this keeps our business alive and makes our line of work a pleasure each day.

We wish you all the best this holiday season and look forward to another great year with you!

With thanks,

All of us here at BusinessName

Looking for more creative ideas? How about these 41 Pre-made Holiday Social Media Posts & Canva Templates.

Template #3: From the owner

To each and every one of you,

As I sit here listening to InclusiveMeaningfulSong, I am reminded of how grateful I am to have you in my circle.

StudioName is rooted in relationships, health, and growth and you are the ones who bring it to life. Every day I am blessed with the new energy, new perspectives, and new friends you bring to our studio each day.

I wish all the blessings returned to you during this holiday season and the year to come. Can’t wait to grow with you in [year]!

See you soon,

YourName

Template #4: Mission-centered

To our work out warriors,

Whether the holidays make you happy or sad, giddy or stressed, one thing we can all feel is gratitude.

And that is why we extend our personal thanks to you—for showing up, for trusting us with your health, for your smiling faces, and your feedback.

We are on a mission to make fitness fun and accessible to all and it is dedicated members like you who help us make this possible.

However you’re feeling this holiday season, know that we appreciate you and we can’t wait to see you next year.

Stay well,

The GymName Team

Template #5: Wrap-up with thank you

So…how do you wrap up a fantastic year in X words? We figured it out:

• 32,695 orders
• 200 blog posts
• 84 five-star reviews
• 5 new employees
• 2 awards nominations
• 1 HUGE thanks…

To YOU!

None of this would be possible without all of your shares, likes, comments, and confidence in our resources. This is what keeps us eager to find new things to teach you each day. You are the lifeblood of BusinessName and together, we’re helping more and more people find jobs they love.

Thank you for playing such a pivotal role in our growth. We wish you the best this holiday season and the year to come.

Let’s do it all again next year!

The BusinessName Team

Template #6: Christmas sale promotion

Hey [Name],

Santa’s elves ain’t got nothin’ on us! We’re cranking out deals faster than you can say “Merry Christmas!”

Our Christmas sale is in full swing, and it’s BIGGER and BETTER than ever! From snug sweaters and stylish jackets to chic dresses and trendy accessories, there’s something for everyone on your list.

The icing on the gingerbread? Enjoy discounts of up to 40% off on our entire Christmas collection. Bot don’t dilly-dally; this offer won’t last forever! Santa’s reindeer are tapping their hooves, and we woudn’t want you to miss the best deals of the season.

Click here to sleigh thorugh the sale. Wishing you a holly, jolly holiday season!

P.S Explore our special gifts section for stocking stuffers and unique presents guaranteed to bring smiles.

Template #7: Promotion with a sense of urgency

Don’t snooze!

This sale only comes around once a year. Get everything you need to decorate your home and fill those stockings with gifts everyone will love. Order now for holiday shipping

Offer valid December 1-31

Template #8: Quick New Year greeting

Business Name weekly newsletter

Dear [Name],

As we bid adieu to the old and eagerly await our order of a piping hot and fresh year, the team at [Business] wishes you a Happy New Year!

Template #9: New Year appreciation

Hello [Name]

As the curtain falls on 2024, we’re reflecting on a year packed with fantastic events, laughter, and unforgettable moments!

Thank you for allowing us to add a touch of joy and share the love during your celebrations. Here’s to keeping the good times rolling into 2025!

Happy New Year!

Warm wishes,

Business Team Name

🎄There are a thousand moving parts to your holiday marketing strategy. Use this holiday marketing guide to plan for every promotion, campaign, and social post.

10 real holiday email examples and what makes them great

Here are a few real holiday customer appreciation email examples with non-generic intro sentences and attractive design. And you may also want to check out these additional customer appreciation ideas and these December marketing ideas!

Patchwork: A poem!

You can have a lot of fun with this one!

• Big thanks
• Lots of text but once you start, you can’t stop.
• Visually appealing—although a face would be nice.

Rock Content: Tasteful reminder

This short and sweet holiday email from Rock Content is perfect with:

• Friendly and warm messaging acknowledging my hard work this year.
• A cute GIF of champagne glasses clanking.
• A tasteful reminder of the value it offers at the end.

Hello, Kristen!

✨We are passing by to wish you Happy Holidays!

2022 has been a year full of challenges and achievements. We know you’ve worked a lot this year. Now, it’s time to relax a bit and enjoy the holidays!

We hope you have a great time with friends and family. Enjoy the next few days to recharge your batteries with good times, getting ready to make beautiful things happen in 2023!

Remember that we will always be here to help you deliver high-quality content strategies and enable growth opportunities!

Enjoy the Holiday Season!

🎄🎅🎁☃️❄️

Rock Content Team.

BuildOn: Super-specific

Consider something like this if you’re a nonprofit.

• Just the right amount of gratitude and inspiration
• Visual with smiling face
• Shares specific achievements made possible by YOU

Image source

This season, we’re thankful for your support!

With your help, buildOn has empowered thousands of students and strengthened hundreds of communities across the globe.

In the U.S., tens of thousands of urban students have invested nearly 1.4 million hours of service into transforming their communities and empowering themselves. Today, 674 schools are bringing quality education and a chance out of poverty to 90,000 children and adults in the developing world.

None of this would be possible without you. THANK YOU!

WE: Verrry versatile

WE has some inspo in store for you.

• Positive without overdoing it
• Conversational and inclusive messaging
• Attractive visual, although a face would be nice
• Sincere appreciation, could use some specifics

Image source

“With the new year comes a sense of renewal: an opportunity to bring out the best in ourselves, moving forward with positivity and purpose. Thank you for being part of the WE Movement this year—whether you’ve been with us every step of the way or have just joined, we truly appreciate having you in our community.

Together, we change the world.”

Office Luv: Faces!

Office Luv nails it.

• Actual employee faces!
• Short and sweet
• No “we’d like to take this opportunity to..”

Later: Future-focused

The thank you section of Later’s 2020 December newsletter is one to model after.

• Conversational tone, with emojis
• Specific thank yous
• Future-focused
• Has a CTA, but just to Instagram profile

2020 has been full of challenges in the social media world and beyond, and we wanted to take a quick moment to say thank you. <3

Thanks for turning up, reading our emails, joining the conversation, sharing the love on social – you’ve made all of our days a little brighter this year.

We promise 2021 is going to be bigger and better than ever – so stay tuned for more new blogs, training, and of course, exciting new Later features!

[Stay tuned]

Chiropractor: Super-personalized

Try out something like this if you’re a solopreneur.

• First name personalization
• Inclusive graphic and smiling face
• Fun poem
• Sense of community
• Sincere thanks

Happy Holidays Kristen!

I know by this point everyone is nestled in and hopefully enjoying friends, families, and holiday cheer! Yet I didn’t want this season to go by without an official Merry Christmas from our home to yours!

We count you among our friends and thank you from the bottom of our hearts for your dedication to your health and in creating your healthy home and life. It means more to us than you know, so thank you!

Wishing you joy and peace,

Dr. Lizie

Matador Network: Set the scene

Tap into the sights, sounds, and smells that ground us in the holidays to connect with your customers on an emotional level like this email from the Matador Network:

• Model looking at the camera
• Relevant image (traveling at the holidays)
• Emotional copy to set the tone
• Aspirational message

Hi all,

There is something truly magical about the holiday season—houses decked in stringed lights, mulled wine warming in the kitchen, snowy landscapes draped in white. Regardless if you celebrate or not, Christmas day offers a chance for us all to be present and savor life as the world seems to stop spinning.

Wherever the holidays have led you and no matter how you celebrate this time of year, we hope it’s a time of reflection and rejuvenation. A time to just enjoy the world as it slows—if only briefly.

Campmor: Warmest wishes

Extend a little heartfelt warmth and gratitude to the people who keep you in business.

• Simple design and image sets the right mood
• Flowery copy works for this type of message
• Adds practical information about holiday store hours
• Adds a healthy dose of appreciation

Dear Customers,

As the festive season envelops us in warmth and joy, we want to take a moment to extend our heartfelt wishes to you and your loved ones. 🌟 Merry Christmas from all of us at Campmor!

We hope this holiday season brings you moments of happiness, laughter, and cherished time spent with family and friends. May your days be filled with love and your hearts with gratitude.

In observance of Christmas Day, please note that our retail store and warehouse will be closed on December 25th. We appreciate your understanding as we take this time to celebrate with our families and recharge for the new year.

However, fear not! We’ll be back and ready to assist you with all your outdoor needs on December 26th, following our regular schedule.

Thank you for being a part of the Campmor family. We look forward to continuing to serve you in the coming year and providing you with the best outdoor gear and experiences.

Wishing you a Christmas filled with warmth, wonder, and the magic of the season!

Warm regards,

Campmor Team

Pet Supplies Plus: Pawsitivly precious

Make your message about the thing that connects you with your customer, like this email from Pet Supplies Plus did.

• Pet pics to grab attention
• Copy focuses on the shared love of animals
• Fanciful design matches the message

JOY to the pets

Nothing brings out the magic of the season like a pet.

Somehow, some way, they make our lives merrier and brighter.

For all they do, Pet Supplies Plus would like to wish “Joy to Your Pets” during the holidays and year round.

Send a holiday email this year that your customers will appreciate

You now have all the words, phrases, tips, and templates you need to send an authentic holiday email message to your customers. You have no excuses!

Want more holiday messaging templates?

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• Perfectly-Worded Christmas & Holiday Greetings
• Happy New Year Wishes & Greetings (Plus a Creative Word List!)
• Holiday Emails to Send to Customers (Examples & Templates!)
• Valentine’s Day Messages for Your Clients
• Spirited 4th of July Messages & Greetings for Your Customers
• Labor Day Greetings & Messages for Customers & Employees
• Halloween Greetings & Sayings for All Your Marketing Needs