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Email Marketing

Email marketing is one of the highest ROI channels around. Businesses use it to nurture leads, boost retention, drive website traffic, and much more. But your customers’ inbox is a highly competitive space and communication can be tricky. Use our email marketing articles to achieve your best open rates, click-through rates, and ROI yet—including email templates, subject lines, newsletter ideas, list-building tactics, best practices, and more!


15 Non-Negotiable Email Marketing Best Practices

Email marketing is a great, low-cost method to drive engagement and conversions—as long as you're doing it right. Here, we've compiled the 15 non-negotiable email marketing best practices you need to follow for successful campaigns.

Mary Lister
January 3, 2019 | Email Marketing

5 Steps to Grow Your Small Business with Cold Email

Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.

Sujan Patel
December 3, 2018 | Email Marketing

6 Tips for Perfect Landing Pages for Email Campaigns

It doesn't matter if your email open rates are sky-high if nobody converts from your landing page! You have to nail both parts of the experience. Here are six tips to help you build the perfect landing page for an email marketing campaign.

Guest Author
April 20, 2018 | Email Marketing

9 Non-Newsletter Emails to Keep Your Subscribers Guessing

Hatchbuck's Jonathan Herrick looks at nine non-newsletter emails you should consider sending to your database to keep your subscribers engaged and ensure your brand remains in the forefront of their mind.

How to Use Email Remarketing to Achieve Inbox Domination

Email remarketing, using hyper-targeted nurture funnels to turn prospects into customers, is a little tricky, but so worth the effort. Learn how to leverage Gmail ads in AdWords to dominate the inboxes of your prospects with Gmail remarketing ads for businesses of any size!

Allen Finn
January 18, 2018 | Email Marketing

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

Email signatures are an effective yet underutilized tool to drive sales, social follows, and conversions. Find out how in this comprehensive guide.

Guest Author
October 19, 2017 | Email Marketing

The Indispensable Welcome Email and How to Get It Right

Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!

Guest Author
August 17, 2017 | Email Marketing

Email Marketing vs. Social Media Ads for Sales & Promotions

Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.

Guest Author
August 3, 2017 | Email Marketing

35 Face-Melting Email Marketing Stats

Does email marketing still work? You bet it does, and we've got the stats to prove it! To help guide your email strategy, we’ve compiled a comprehensive list of 35 useful email marketing statistics. Keep these stats in mind when planning your next email marketing campaign.

Allen Finn
June 29, 2017 | Email Marketing

5 Holiday Email Optimizations for PPC Marketers

The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.

Guest Author
November 16, 2016 | Email Marketing

4 Emails to Include in Every PPC Lead Nurturing Campaign

Figuring out the email content in your lead nurturing campaigns can be a challenge. Start with these four easy lead nurturing emails to help your newly captured leads interact with your business.

Guest Author
August 26, 2016 | Email Marketing

From Spam to BAM! Leveraging User Intent in Email Optimization

Understanding and leveraging user intent is crucial in email optimization. Learn everything you need to know about user intent and email marketing in this must-read post.

Dan Shewan
July 15, 2016 | Email Marketing

Segmentation Strategies for Super-Targeted Email Marketing

We all get too many emails that we don't want. Email marketers, make us feel special! Here are tips for segmentation and super-targeted emails that your subscribers will love.

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

Did you know email marketing and PPC work hand in hand? Get 10x more out of your email marketing by borrowing strategies from paid search (and vice versa)!

Erin Sagin
December 7, 2015 | Email Marketing

7 Spots to Score Free Email Marketing Templates

These free email marketing templates will help you get started on crafting your own customized, slick, and sleek email newsletter. Get your free templates now!

Megan Marrs
December 19, 2014 | Email Marketing

Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.

Dan Shewan
November 6, 2014 | Email Marketing

Perfect Timing: The Very Best Time to Send Email Newsletters

When is the best time to send newsletter emails? We have some advice, and we’re eager to share!

Megan Marrs
September 4, 2014 | Email Marketing

27 Tips on How to Get More Email Newsletter Signups

Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. In this post, we bring you 27 genius strategies to boost email newsletter signups!

Megan Marrs
August 5, 2014 | Email Marketing

Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email

Learn all the latest Gmail shortcuts, tips, and tricks for the ultimate email experience!

Megan Marrs
April 23, 2014 | Email Marketing