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Cross-Channel Marketing: Benefits, Strategies, & Measurement Tools
Cross-channel marketing coordinates your campaigns for better results. Learn how it works here.
Cheat Sheet: Ad Extensions for Shopping Campaigns
Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!
9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics
Learn how adding more LinkedIn connections can greatly improve your LinkedIn street cred, get you more profile views, increase your content's reach and more.
Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh
Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.
How to Improve Your LinkedIn Profile as a Recent College Grad
Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.
New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads
Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.
Perfect Timing: The Very Best Time to Send Email Newsletters
When is the best time to send newsletter emails? We have some advice, and we’re eager to share!
13 Ways to Beat the Facebook Algorithm
With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.
Google Gives AdWords MCC Users the Gift of Consolidated Billing
Google AdWords My Client Center (MCC) users (including agencies and large brand clients) will soon have access to Consolidated Billing and enhanced features.
WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding
Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...
How to Do a Webinar Your Audience Will Love
Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.
Stop Wasting Time With Low CTR Strategies
Stop wasting time and money pursuing low CTR strategies in your paid search campaigns! Learn why low CTR strategies are a losing bet, and what you should do instead.
26 Free Online Marketing Courses: Learn Digital Marketing!
Looking to learn digital marketing? Browse our favorite online marketing courses on SEO, PPC, social, and more!
5 Mobile Ad Strategies You Need To Be Using
Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.
Why SEO Rank Checking Tools Are Useless (And What to Use Instead)
Still searching for the best rank tracking tool? You might be wasting your time! Learn why SEO rank checking tools are useless for evaluating your keyword position in SERPs, and what tools to use instead to really drive more traffic from organic search.
16 Easy Ways to Improve Your Writing Skills
Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.
3 Super-Actionable Keyword Research Tips to Try Right Now
These super-actionable keyword research tips will help you mine Google Suggest and Keyword Planner for keyword ideas, then prioritize using our secret formula.
27 Tips on How to Get More Email Newsletter Signups
Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. In this post, we bring you 27 genius strategies to boost email newsletter signups!
How to Develop Brand Voice Through Content Marketing
Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.
Google Ads Scheduling (Dayparting) in 5 Steps
Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.
Announcing PPC University: Learn PPC Marketing for Free
Introducing PPC University: Learn pay-per-click marketing and Google AdWords in three easy, free online training courses for beginner and intermediate PPC marketers.
32 Free (& Almost Free) Content Marketing Tools
Discover the latest and greatest free content marketing tools to help boost your content strategy, including tools for content creation, promotion and more.
New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks
Google's new dynamic sitelinks will be automatically generated for ads in the top three spots. Clicks on dynamic sitelinks are free to AdWords advertisers. Learn more...
The 3 Types of Links that Send Legit Referral Traffic
Most inbound links have some value, but only some links drive real referral traffic. And what good is link building for SEO if you’re not getting more traffic to your site? Learn what types of links are mostly likely to send real referral traffic to your site.
19 Headline Writing Tips for More Clickable, Shareable Blog Posts
How do you write the catchiest, most compelling, super clickable headlines? What tactics practically beg people to click through and read your story? Learn the secrets to great headline writing with our 19 tips.
You Can’t Not Click: Weighing the Pros & Cons of Clickbait
Clickbait has become one of the most popular techniques in content marketing - but does it really work? In today's post, we evaluate the pros and cons of clickbait.
23 Facts About Women and Advertising
They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.
