Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
We're taking a look at the best and worst landing pages on the web - check out these landing page examples to learn how your landing pages can improve.
Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.
A/B testing best practices can save you time, money and effort. Maximize your landing pages' conversions by following these simple tips.
The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.
Learn how one small business on a tiny budget was able to double their AdWords Quality Score and increase CTR from .26 to 6.3 in just one month!
If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.
Average click-through rates are just that: average. Don't you want your CTR to be BETTER than average? Learn how to get AdWords click-through rates over three times higher than the average CTR in this tip-packed guide to better ad writing.
Which Google Ads metrics should you be focusing on? Learn where to start when it comes to analyzing the PPC metrics in your Google Ads account.
You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.”
Quality Score is the key to hacking AdWords. A deep dive into how Google calculates your Quality Score plus top tips on how to raise your Quality Scores.
The SEO link is dying. What will replace the link? We predict how a search engine might rank organic content based on other quality signals, without links...
What is AdChoices? How do you get rid of AdChocies? How does the AdChoices program affect advertisers? Learn all about the Ad Choices program and how it affects both users and advertisers in this guide.
In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.
Don't let Google spend more than your monthly budget! Let’s review how your Google Ads daily budget works, especially when you’re using ad scheduling.
Get top tips from the experts at leading SEM, PPC, and digital agencies on how they get more clients and improve their client prospecting efforts.
Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.
Learn the PPC advertising networks available to you when using Google AdWords and Bing Ads, and the advantages and disadvantages of each network.
Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.
Learn how to get started with PPC bid optimization in Google AdWords. Learn a bid optimization workflow, bid optimization strategies to try and more.
Learn how the new Gmail Sponsored Promotions beta compares to Managed Placements when it comes to Gmail advertising CTR, CPA and other results.
When it comes to new AdWords announcements and features, the question inevitably arises: “Should I use this feature?” Considering the majority of my consulting is done with SMBs, my answer would be a resounding no.
Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!
What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!