Featured Article

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan | September 22, 2023 | Facebook Ads

Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web

We're taking a look at the best and worst landing pages on the web - check out these landing page examples to learn how your landing pages can improve.

Megan Marrs
March 5, 2014 | Landing Pages

The Beginner’s Guide to Building a Negative Keyword List

Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.

A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How

A/B testing best practices can save you time, money and effort. Maximize your landing pages' conversions by following these simple tips.

Dan Shewan
February 26, 2014 | Conversion Rates

The Future of PageRank: 13 Experts on the Dwindling Value of the Link

The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.

Case Study: How a Small Business on a Tiny Budget Doubled Their Quality Score in 30 Days

Learn how one small business on a tiny budget was able to double their AdWords Quality Score and increase CTR from .26 to 6.3 in just one month!

Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!

If you're not tracking conversions in Google Ads, you're driving in the dark without headlights. Learn why conversion tracking is so important in PPC.

The Secrets Behind Ads with 3x the Average CTR

Average click-through rates are just that: average. Don't you want your CTR to be BETTER than average? Learn how to get AdWords click-through rates over three times higher than the average CTR in this tip-packed guide to better ad writing.

Larry Kim
February 11, 2014 | Paid Search Marketing

Google Ads Metrics: How to Make Sense of Your PPC Data

Which Google Ads metrics should you be focusing on? Learn where to start when it comes to analyzing the PPC metrics in your Google Ads account.

Search Network with Display Select: Should You Use AdWords’ New Campaign Type?

You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.”

21 Facebook Advertising Tips to Try Right Now

Looking for the best ways to advertise on Facebook? Check out our 21 best Facebook advertising tips and start succeeding today!

Gordon Donnelly
January 30, 2014 | Facebook Ads

Hacking Google Ads: Winning at Google Ads the Weird Way

Quality Score is the key to hacking AdWords. A deep dive into how Google calculates your Quality Score plus top tips on how to raise your Quality Scores.

Larry Kim
January 29, 2014 | Paid Search Marketing

Toward a Linkless SEO: The SEO Link Is Dying. Here’s What Might Replace It

The SEO link is dying. What will replace the link? We predict how a search engine might rank organic content based on other quality signals, without links...

Elisa Gabbert
January 24, 2014 | SEO

A User’s Guide to the YouTube Keyword Tool

Learn how to use the YouTube Keyword Tool for content generation brainstorming and keyword discovery! Read our YouTube Keyword Tool user's guide!

Megan Marrs
January 23, 2014 | Marketing Ideas

All About AdChoices: What Is AdChoices? How Does it Affect Advertisers & Consumers?

What is AdChoices? How do you get rid of AdChocies? How does the AdChoices program affect advertisers? Learn all about the Ad Choices program and how it affects both users and advertisers in this guide.

3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is

In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.

Elisa Gabbert
January 20, 2014 | Content Marketing

How Your Google Ads Daily Budget Works With Ad Scheduling

Don't let Google spend more than your monthly budget! Let’s review how your Google Ads daily budget works, especially when you’re using ad scheduling.

How to Get New Clients: Top 6 Tips from Successful PPC Agencies

Get top tips from the experts at leading SEM, PPC, and digital agencies on how they get more clients and improve their client prospecting efforts.

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.

Chris Panetta
January 15, 2014 | Marketing Ideas

How to Choose a PPC Advertising Network in AdWords & Bing

Learn the PPC advertising networks available to you when using Google AdWords and Bing Ads, and the advantages and disadvantages of each network.

5 Social Media Marketing Strategies to Improve Your Efforts This Year

Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.

Margot Whitney
January 9, 2014 | Social Media

Bid Optimization: Getting Started with Bid Optimization in Google Ads

Learn how to get started with PPC bid optimization in Google AdWords. Learn a bid optimization workflow, bid optimization strategies to try and more.

How to Use Google Ads for Real Estate Marketing

Learn how to market an apartment community through a Google AdWords PPC campaign with geotargeting in this complete guide to AdWords apartment marketing.

Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements

Learn how the new Gmail Sponsored Promotions beta compares to Managed Placements when it comes to Gmail advertising CTR, CPA and other results.

Google Engagement Ads – Should Small Businesses Use Them?

When it comes to new AdWords announcements and features, the question inevitably arises: “Should I use this feature?” Considering the majority of my consulting is done with SMBs, my answer would be a resounding no.

Deduping Keywords: How to Identify & Remove Duplicate Keywords

Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!

Erin Sagin
December 31, 2013 | Paid Search Marketing

The Small Business Guide to the DMCA and Copyright Law

What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!

Megan Marrs
December 26, 2013 | Marketing Ideas