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How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)
See what it takes to get a Google Knowledge Panel for your business, why it's important, and how you can earn yours now.
Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed
Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation.
24 Best Social Media Promotion Tools
Need a little help growing your social media accounts? We've got the tools you need to succeed! Here are 24 of the best social media promotion tools to make sure your awesome posts and content get to the front of the feed!
11 Kick-Ass Call to Action Examples (And Why They Work)
To get your prospects to do what you want, it helps to include a compelling call to action on your website and in your marketing campaigns. In today’s post, we'll show you 11 creative and effective call to action examples, and explain why these call to action phrases work so well.
5 Epic Content Marketing Tips from Joe Pulizzi
Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. In this post, I'll share them with you.
Mobile PPC Strategy: Are You Missing Out On Conversions?
Before ruling out mobile PPC ads, it is crucial to first dig a bit deeper into what the stats say because, believe it or not, there are some businesses that do surprisingly well via mobile.
7 Lead Generation Strategies that Work for Startups
Want to grow your business dramatically using innovative lead generation strategies? Here are 7 actionable techniques proven to work for rapidly growing startups.
Myth Busting: The Truth About Long-Tail Keywords
We dispel some common myths about using long-tail keywords for PPC advertising and point you in the right direction for keyword research and discovery.
AdWords Quietly Launches New Demographics Targeting Tab
Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.
Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in Google Ads
If you’re running Display campaigns in your AdWords account without the proper settings, mobile appcould be costing you a chunk of money! How, you ask? Read on to find out just how dangerous mobile apps can be, and what to do about them.
3 AdWords Reports to Help You Make PPC Decisions Faster
Here are three simple reports you can run in Google AdWords that will help you weed through all the data and make quick decisions about your PPC account.
The Top 10 Best PPC Hacks … Ever!
Here are the top PPC marketing hacks you need to optimize your AdWords strategy today. These 10 tactics will have the most impact on your pay-per-click results.
Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.
Social Media Advertising for Small Businesses
For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.
3 Lessons Learned from PPC Advertisers in the B2B Software Industry
With a long sales cycle, high competition, and niche audience, getting leads from AdWords is even harder for B2B software companies. Learn how to make the most of PPC in this guide.
30 Jaw-Dropping Guerrilla Marketing Examples
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the the ones that turn the tide and defeat the enemy. Learn all about guerrilla marketing in this post.
Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses
A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.
Cheat Sheet: Ad Extensions for Shopping Campaigns
Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!
Call Metrics: How to Measure the Quality of Your Call-In Leads
How do you know what makes a good call? I interviewed Chen Zhao, an expert on call tracking data, to get answers on call tracking metrics and measurement.
9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics
Learn how adding more LinkedIn connections can greatly improve your LinkedIn street cred, get you more profile views, increase your content's reach and more.
Voice of the Customer: The Secret Weapon For Great Landing Page Copy
What is the voice of the customer? VOC is all about using your customers' language to write more convincing, effective ad and landing page copy. Learn how to conduct voice of customer research that will help you write more conversion-friendly landing pages that resonate with your audience.
Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh
Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.
How to Improve Your LinkedIn Profile as a Recent College Grad
Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.
New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads
Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.
Perfect Timing: The Very Best Time to Send Email Newsletters
When is the best time to send newsletter emails? We have some advice, and we’re eager to share!
Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right
Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
13 Ways to Beat the Facebook Algorithm
With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.
