The WordStream Blog

5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!

Megan Marrs
June 26, 2014
Marketing Ideas

So You Want a Job in Paid Search? How to Break into PPC

Looking for your first PPC job? Follow these tips to get your foot in the door and then nail the PPC job interview.

Erin Sagin
June 25, 2014
Paid Search Marketing

How Google Hummingbird Changed the Future of Search

Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.

Dan Shewan
June 23, 2014
SEO

Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!

Megan Marrs
June 19, 2014
Social Media

Do Paid Search Ads Drive Brand Awareness?

In each of the studies, consumers were asked to perform searches for category-specific searches spanning 12 verticals. They then saw either a control page or a simulated SERP with the test brand featured in the top search ad position.

Larry Kim
June 18, 2014
Paid Search Marketing

In-Market Audiences: Target Prospects Who Are Ready to Buy

Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.

Zina Kayyali
June 17, 2014
Paid Search Marketing

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.

Megan Marrs
June 12, 2014
Marketing Ideas

Google Merchant Promotions Guide: Get More Sales with Special Offers

Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.

Erin Sagin
June 11, 2014
Paid Search Marketing

Dwell Time: The Most Important Metric You’re Not Measuring

Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.

Dan Shewan
June 10, 2014
SEO

7 Marketing Clich’es that Make You Sound Like a Hack

You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.

Elisa Gabbert
June 4, 2014
Copywriting

Think You Can Throw Up Any Old Thank You Page? Think Again.

Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.

Megan Marrs
June 3, 2014
Marketing Ideas

Why You NEED Social Media Landing Pages (Not Just a Homepage!)

Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.

Megan Marrs
May 27, 2014
Landing Pages

5 Cognitive Biases & How to Overcome Them On Your Landing Pages

In today’s post, we’re going to examine what cognitive bias is, look at several examples of these behaviors in action, and outline how you can overcome (or at least account for) them with your landing pages.

Dan Shewan
May 22, 2014
Conversion Rates

5 Creative Ways to Use Google Glass (and How to Win Your Own!)

Ever wanted to take a vacation to an exotic destination overseas, but been put off by the language barrier? Well, with Glass, you can translate both spoken and written words on the fly.

Dan Shewan
May 21, 2014
Paid Search Marketing

Contrarian Content Marketing: How to Zig When Everyone Else Zags

Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.

Elisa Gabbert
May 19, 2014
Content Marketing

6 Google Analytics Tips for Business Insight Way Beyond Traffic

Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!

Dan Shewan
May 15, 2014
SEO

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.

Larry Kim
May 13, 2014
Marketing Ideas

Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering

Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?

Miranda Miller
May 6, 2014
Paid Search Marketing

What Is Long-Form Content & Why Does It Work?

Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.

Dan Shewan
May 5, 2014
Content Marketing