Zina Kayyali

Zina Kayyali

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In-Market Audiences: Target Prospects Who Are Ready to Buy

Learn how you can use Google's new In-Market Audiences to create and target segments of visitors who are most ready to buy what you offer.

Bid Optimization: Getting Started with Bid Optimization in Google Ads

Learn how to get started with PPC bid optimization in Google AdWords. Learn a bid optimization workflow, bid optimization strategies to try and more.

Bid Stacking in Google Ads: How to Pay Less When Using Multiple Match Types

Bid stacking is a tactic that allows you to use multiple match types and maximize your budget. Learn how to stack your bids in Google AdWords.

Should I Delete My Low Quality Score Keywords?

Should you delete your keywords with low Quality Scores in AdWords? Not necessarily! Learn when to delete and how to go to the source of the problem.