Blog Category


Marketing during a pandemic is challenging, to say the least. Stay up to date with the latest news, restrictions and guidelines with our in-depth collection of articles for marketers and business owners navigating COVID-19 and its aftermath. You’ll find strategies for keeping your business open and thriving, messaging to clients and customers, hiring and managing remote employees, and much more, including updated benchmarks for advertising metrics and costs.

7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)

The world is starting to come alive, and your business should be too! We've gathered new data and wise input from marketing experts across industries to provide seven inspiring post-COVID marketing ideas that you can implement now.

Lisa Smith
May 12, 2021 | COVID-19

3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World

COVID-19 has changed our way of doing things, and even once the pandemic ends, we aren't likely to go back to the way things were. But for four SaaS businesses—digital collaboration platforms, telemedicine, and gaming and media, that's actually good news. Learn the why and how in this post.

Guest Author
February 17, 2021 | COVID-19

The 7 Best Remote Collaboration Tools to Your Team Should Try

This article covers seven great remote collaboration tools for 2021, including their purpose, features and benefits, pricing, and use cases. We'll cover Ringblaze, Chanty, Zoom, ProofHub, Google Docs, Filestage, and Venngage.

Guest Author
December 29, 2020 | COVID-19

How to Run a Startup Remotely: Tips for Hiring, Managing & Scaling

Many companies have been forced to embrace the remote lifestyle this year. The good news is, you CAN manage and scale a startup remotely. Here are all our best tips for hiring, running meetings, growing your brand and more.

Guest Author
November 30, 2020 | COVID-19

4 Ways to Help Black-Owned Businesses Survive & Thrive Now

The pandemic has disproportionately affected Black-owned businesses in the U.S. Here are four concrete ways to help support Black businesses in your community, plus why it matters.

Nahla Davies
November 12, 2020 | COVID-19

6 Post-Pandemic Marketing Strategies With Long-Term Benefits

Never has the world so heavily relied on technology as in the age of COVID-19. This post provides six digital marketing strategies to leverage that shift to your advantage—including paid social ads, email communication, loyalty marketing, and more.

Guest Author
October 27, 2020 | COVID-19

What Makes a Resilient Digital Agency in 2020? [Data]

This post uses data from a comprehensive survey to discuss patterns of digital agenies surviving and thriving in 2020 with regard to operations, billing, stress management, growth tactics, and much more.

Guest Author
September 28, 2020 | COVID-19

10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)

This post covers the importance and benefits of marketing during a recession, provides stratgies for making the most out of an existing or reduced budget, as well as real-world examples of companies that became recession proof through perseverant marketing.

Nahla Davies
September 24, 2020 | COVID-19

4 Smart Ways to Get to Know Your Post-COVID-19 Customers

This post uses recent data, expert insights, and marketing fundamentals to help you familiarize with your post-COVID-19 customers and maintain meaningful connection with your audience.

Guest Author
September 18, 2020 | COVID-19

3 Tips for Managing Your Cash Flow During COVID-19

Managing your cash flow is always a challenge for small businesses, and it's more important than ever to work on this. Here, we're sharing three key ways you can do this: reducing costs, generating cash, and empowering your team.

Elaine Stone
June 23, 2020 | COVID-19

5 Tools for Monitoring Your Client Accounts During COVID-19

Right now, you need to stay on top of not only your clients' account metrics, but also regional and industry shifts. Here are five tools that can help you stay on top of monitoring you client accounts during COVID-19!

Brett McHale
June 17, 2020 | COVID-19

4 Tips for Better Display Advertising During COVID-19

In this post we're sharing four tips for successful Google Display advertising during COVID-19. We'll cover bid strategies, placement reports, exclusion strategies, and more.

Joe Martinez
June 12, 2020 | COVID-19

5 Clever Strategies for Restaurant Marketing During COVID-19

Restaurants have been hit hard by the COVID-19 pandemic and resulting stay-at-home restrictions. Here are five ways that restaurants can pivot and follow these guidelines, including meal kits, online classes, and more!

Kaitlyn Boehm
June 11, 2020 | COVID-19

Newly Updated PPC Benchmarks for 21 Industries [June 2020]

In April, we updated our Google benchmarks to provide a better picture of online advertising during COVID-19. Now, we've ran the data again, and we're releasing updated benchmarks for 21 industries, including travel, hobbies, and so much more.

Mark Irvine
June 2, 2020 | COVID-19

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

Here are six ways you keep your clients and your small marketing agency running during the economic downturn of COVID-19, including contractual adjustments, pricing flexibility, account recovery, and more.

Brett McHale
June 1, 2020 | COVID-19

3 Prospecting Strategies for Rebuilding Your Portfolio During COVID-19

If your digital marketing agency has lost clients or spend under management, it's time to start rebuilding your portfolio. Here are three key strategies for prospecting during COVID-19: focusing on industries with increased volume, targeting locations, and timing your outreach right.

Bobby Kittredge
May 27, 2020 | COVID-19

The Step-by-Step Guide to Facebook Ads Recovery

Ramping up spend or reactivating advertising during COVID-19 can be a challenge, so, in this guide, we're breaking down Facebook advertising account recovery step by step. We'll walk you through how to optimize your account now, prepare for tomorrow, and start ramping back up.

5 Key Strategies for Client Communication During COVID-19

Here are five fundamental, data-backed talking points that we’ve found effective working with clients during COVID-19, including talking about PPC rebounding data, setting expectations for reactivating, and more!

Bobby Kittredge
May 21, 2020 | COVID-19

8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

Knowing when to ramp up your ad spend during COVID-19 is a challenge. That's why we polled eight PPC experts on when to start ramping up, what signals to look for, and how to get started.

13 SEO Strategies for SMBs During COVID-19

Here are 13 SEO best practices and strategies to implement for your small business to maintain quality website traffic during COVID-19, organized by general strategies, content strategies, and local strategies.

Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses

Google recently announced curbside pickup promotion options for local inventory ads and Google My Business pages, as well as a ton of free resources available for SMBs operating online. Here's everything you need to know about the announcement, plus how to get started promoting your local pickup options!

Mark Irvine
May 13, 2020 | COVID-19

5 Ways Restaurants Can Use Facebook Ads During COVID-19

Restaurants are facing unprecedented challenges during the COVID-19 pandemic, but search volume suggests that audiences are online. Here are five tips for using Facebook as a tool to engage with and grow your community during the pandemic, including targeting your local community, adjusting your messaging, and more.

Scott Mesite
May 11, 2020 | COVID-19

Why SEO Is More Important Than Ever-Yes, Even During COVID-19

Search traffic to websites is being drastically impacted by COVID-19, but that doesn't make your SEO efforts pointless. Here, we break down why SEO is important right now, especially for SMBs.

4 Tips for YouTube Advertising During COVID-19

Since COVID-19 became a pandemic, YouTube traffic has grown. Here are four tips for reaching your audience with YouTube advertising during COVID-19, including testing lengthy videos, building custom intent audiences, and more.

Joe Martinez
May 7, 2020 | COVID-19

The Step-by-Step Guide to Google Ads Account Recovery

Whether you're an advertiser or an agency, your Google Ads account has likely been impacted by COVID-19. In this guide, we share everything you need to do to make sure your Google Ads account is ready, including optimizations for right now, audits for a thorough account review, and steps to ramp up.

New Data Reveals PPC Ad Campaigns Are Rebounding

We ran the data for PPC campaigns in April, and the results look promising: PPC campaigns appear to be recovering from the shock of COVID-19. Here's what we've found.

Mark Irvine
May 4, 2020 | COVID-19

5 Ways to Adapt Your LinkedIn Ads During COVID-19

Here, we're sharing five strategies we recommend for LinkedIn advertising during COVID-19, including building audiences cautiously, using LinkedIn retargeting, and more.

Michelle Morgan
April 29, 2020 | COVID-19