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COVID-19

Marketing during a pandemic is challenging, to say the least. Stay up to date with the latest news, restrictions and guidelines with our in-depth collection of articles for marketers and business owners navigating COVID-19 and its aftermath. You’ll find strategies for keeping your business open and thriving, messaging to clients and customers, hiring and managing remote employees, and much more, including updated benchmarks for advertising metrics and costs.


How to Use Google’s Free Shopping Listings

Google has announced that free Google Shopping listings in response to the COVID-19 pandemic. Here, we're sharing what you need to know to take advantage of this offer, how it could impact your Google Shopping ads, and how to optimize for the best possible results.

Mark Irvine
April 22, 2020 | COVID-19

11 Free Ways to Reach Your Audience Online During COVID-19

With the economy in a slump and online engagement at a peak, there is no better time to try out these free yet effective marketing strategies on Google, Facebook, and Instagram during COVID-19.

Kristen McCormick
April 22, 2020 | COVID-19

Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.

Mikayla Wyman
April 21, 2020 | COVID-19

9 Retention Strategies for Digital Marketing Agencies During COVID-19

Here, we're sharing nine retention strategies for digital marketing agencies during COVID-19, including skipping pricing increases, communicating proactively, supporting your remote employees, and more.

Akvile DeFazio
April 13, 2020 | COVID-19

Navigating COVID-19: A Simplified Guide to Resources for SMBs

This 7-point COVID-19 guide for small businesses includes resources and priorities. We've organized this guide by key objectives, including safety, customers, listings, marketing, finances, remote work, and making sense of it all.

Kristen McCormick
April 10, 2020 | COVID-19

Updated Google Ads Benchmarks for Your Industry During COVID-19

We release PPC benchmarks to account for new changes in online The COVID-19 outbreak has affected online advertising across platforms, so we're dug into the data to provide PPC benchmarks during COVID-19, including average CPS, CPAs, and more.

Mark Irvine
April 6, 2020 | COVID-19

Marketing During COVID-19: 4 Essential Copywriting Guidelines

This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You'll find guidelines, resources, and examples for ensuring sensitivity, accuracy, and relevance.

Kristen McCormick
April 2, 2020 | COVID-19

The CARES Act Paycheck Protection Program: What You Need to Know

The Coronavirus Aid, Relief, and Economic Security (CARES Act) is packed with provisions for small businesses, including the Paycheck Protection Plan. In this article, we break down the PPP and how it can help you and your business!

Elaine Stone
April 1, 2020 | COVID-19

How COVID-19 Is Shaping Google Search Trends & Patterns [Data]

Advertisers know all too well that COVID-19 has impacted many industries PPC campaigns, and in this article, we're sharing how Google search habits are changing during the pandemic and what you can do to protect your account.

Mark Irvine
March 30, 2020 | COVID-19

6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

We’ve compiled six strategies for running Facebook and Instagram ads effectively during the COVID-19 pandemic, including extending high-performing ads, trying Facebook and Instagram Live, and more.

Pia Tserkonis
March 25, 2020 | COVID-19

4 Major Trends Caused by COVID-19 and How to Respond [Data]

In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis.

Mark Irvine
March 23, 2020 | COVID-19

How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]

The COVID-19 pandemic has impacted public health as well as the economy. We looked at performance data to find out how the pandemic is impacting Google Ads results for 21 industries, including travel, construction, beauty, and more.

Mark Irvine
March 18, 2020 | COVID-19

How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses & Marketers

With the global pandemic COVID-19, it's uncertain times. While we don't have all the answers, we want to share what we do know and offer guidance for small business and monitoring their online advertising accounts.

WordStream
March 13, 2020 | COVID-19