Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.

Last week, I spoke with our customer marketing expert Kim Castings about all of the ways companies can create customer marketing programs to help them retain, get feedback, and connect with customers. This episode was packed with insights and examples of companies we see doing great customer marketing, and ways for marketers to adjust their current marketing campaigns to include customer marketing tactics. If you haven’t heard last week’s episode with Kim yet, you can listen here.

This week’s topic: Marketing and managing a small business during the COVID-19 pandemic

The COVID-19 pandemic has caused so much uncertainty, and the digital marketing landscape is no different. As search and buying behavior changes in the wake of public health concerns, our marketing tactics must follow. And in this week’s episode, I have a very special guest to the podcast!

Drumroll, please … Welcome to the podcast, Mark Irvine! WordStream’s Director of Strategic Partnerships Mark Irvine was voted #1 most influential PPC expert by PPC Hero and Microsoft Advertising. He has been with WordStream for over 7 years and travels across the globe to speak and engage with marketers about PPC.

One of Mark’s responsibilities at WordStream is to analyze and help produce our industry research, data trends, and benchmarks for the search marketing industry. In this very special episode, Mark and I discuss the current digital marketing landscape, and how it has changed in response to social distancing and government mandates around the COVID-19 pandemic. Throughout the episode, you’ll get:

• How COVID-19 has changed the state of digital marketing.
• How COVID-19 has shifted the way that people are searching online.
• Some of the most notable changes to the 2020 PPC benchmarks.
• What marketers should focus on updating within their accounts.
• Industry winners and losers in response to the changes.
• Updates businesses should make to their local listings.

We’ll cover all this and more. Make sure to check out this episode to get important industry updates in response to the COVID-19 pandemic.

You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, follow the podcast’s Twitter account for episode releases, ask the hosts questions, and join in on the conversation.

About the podcast

The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.