In this post, learn exactly what Google's automated bidding strategies are, how they help to maximize your budget, the key benefits of Smart Bidding strategies, as well as how to combine this technology with WordStream's to boost your conversions (by 83%)!
On this episode of the Goal Talk podcast, host Mikayla Wyman talks with SEO Special Gordon Donnelly about optimizing your site, keyword research tools, and more.
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks about updates on marketing during COVID-19, industry performance data, and more with #1 PPC Expert Mark Irvine.
On this episode of the Goal Talk podcast, host Mikayla Wyman talks to Greg Herman about creating and sticking to a work-life balance!
On this episode of the Goal Talk podcast, host Mikayla Wyman talks to WordStream Director of Managed Services Zina Kayyali all about landing pages.
This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks with VP of People Success Lucy Lemons about high-potential employees, including how to identify these individuals, tips for managing up, and more!
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Talent Acquisition Manager Nicole DeSisto about finding and hiring top talent!
On this week episode of the Goal Talk Podcast, host Mikayla Wyman talks to Holly Niemiec about advertising on Google, Facebook, and Bing!
In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!
In this week's episode of the Goal Talk podcast, host Mikalya Wyman talks with Senior Product Marketing Specialist Elaine Stone about crafting a killer value proposition, including how to do it, why you need one, and much more!
Introducing WordStream's first podcast, the Goal Talk podcast! The podcast is all about giving small business owners and marketers the information they need to succeed. The podcast will give you actionable insights to help your business flourish.
On June 11, 2019, we hosted 10 generous customers for our fourth customer insight roundtable. Check out this blog post to get a full recap of the event!
No designer? No time? No problem—you can still have compelling, animated creative to advertise on the Google Display Network. WordStream's new Smart Ads Creator is a free, easy-to-use tool that creates designer-quality display ads in just minutes. Here's how to get started today!
For this month’s Employee Spotlight, we spoke with Tiffany Manzi. Here at WordStream, Tiffany is a senior account executive on the sales team, and she’s the sales team lead for the Australia/New Zealand market.
Most agencies lack the time needed to win new business at scale. WordStream's New Business Center can help you quickly audit paid search and social accounts, create data-backed pitches, and seamlessly transition prospects to your client center, where you can use everything you already love about WordStream Advisor to deliver value as quickly as possible.
Professional-quality ad creative is the biggest obstacle standing between you and Display advertising success. WordStream Smart Ads for Display makes it easy for advertisers to leverage the power of dynamic HTML5 ad creative across more than 2 million placements without the cost of hiring a developer. Learn more!
Agencies are basically small powerhouses trying to do it all for every client. 98 Buck Social founder and CEO Chris Heuwetter knows this all too well. See how 98 Buck Social partnered with WordStream to increase conversions by 400%.
WordStream Notes is our latest productivity tool designed to help you keep track of online advertising strategies and tasks for AdWords, Facebook, and Bing. You can use the Notes feature to document account structure changes, new strategies you’re working on, follow-up tasks, reminders to other users of your team, and more.
This year, for the first time, WordStream is bringing the excitement of playoff basketball to the world of AdWords. Starting March 5th, we’ll be putting on a winner-take-all tournament to decide, once and for all, who can most improve their AdWords account performance. Winner walks away with $2,500 in prizes!