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Marketing Psychology

Understanding how your customers think, act, and search can help you create more effective campaigns. That’s where marketing pyschology comes in. These articles cover principles of marketing psychology that can help you get inside the minds of your customers.


The 5 Personality Traits that Will Change How You Target Customers

Understanding and leveraging these personality traits can transform the impact of your marketing efforts.

Brett McHale
September 29, 2023 | Marketing Psychology

5 Powerful Buying Motives & How to Use Them to Increase Sales

Appeal to one (or more) of these key buying motives to increase sales and revenue for your business while better connecting with customers.

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

Learn how to leverage consumer psychology (while staying tasteful and honest!)

Guest Author
December 21, 2022 | Marketing Psychology

8 Ways to Use Color Psychology in Marketing (With Examples)

Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?

7 Marketing Psychology Tactics to Influence Your Customers (With Examples)

With 26 easy tactics to use in your ads, landing pages, emails, and more!

26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)

Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.

Kristen McCormick
September 1, 2021 | Copywriting

How to Persuade Your Audience With Data Storytelling (+Examples)

Data storytelling enables you to convert complex concepts and data into clear takeaways that others can understand. Learn how to use visuals (the right way) to influence your audience to take action.

How to Use Consumer Psychology to Win More Post-COVID Business

Even with the arrival of a vaccine, it’s clear that COVID-19 has caused upheaval in the world of marketing. This post covers how marketers can optimize their funnels to adapt to post-pandemic consumer behavior.

13 of the Most Persuasive Ads We’ve Ever Seen

Check out 13 real examples of pretty darn persuasive ads—and how to write your own!

What Marketers Can Learn from 5 Timeless Psych Experiments

From social proof to the fun principle, marketers can learn a lot from psychology experiments. Here are five marketing lessons you can learn from timeless psychology experiments that you can start using to improve your campaign performance today!

6 Cognitive Biases You Can Exploit to Boost Sales

Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.

6 Examples of Subliminal Advertising, from Spooky to NSFW

What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.

Dan Shewan
October 23, 2017 | Marketing Psychology

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.

Dan Shewan
April 10, 2017 | Copywriting

How to Use the Psychology of Facebook to Create Better Facebook Ads

Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.

Dan Shewan
June 9, 2016 | Facebook Ads