Understanding and leveraging these personality traits can transform the impact of your marketing efforts.
Appeal to one (or more) of these key buying motives to increase sales and revenue for your business while better connecting with customers.
Learn how to leverage consumer psychology (while staying tasteful and honest!)
Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?
With 26 easy tactics to use in your ads, landing pages, emails, and more!
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
Data storytelling enables you to convert complex concepts and data into clear takeaways that others can understand. Learn how to use visuals (the right way) to influence your audience to take action.
Even with the arrival of a vaccine, it’s clear that COVID-19 has caused upheaval in the world of marketing. This post covers how marketers can optimize their funnels to adapt to post-pandemic consumer behavior.
From social proof to the fun principle, marketers can learn a lot from psychology experiments. Here are five marketing lessons you can learn from timeless psychology experiments that you can start using to improve your campaign performance today!
Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.
What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.
In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.