If you want to maximize your online advertising budget and get the most bang for your buck, you need a solid understanding of how paid search works and how to best manage your AdWords account. But where do you even start?
Paid search marketing can be incredibly intimidating for beginners – there’s a lot to learn and the industry is changing all the time. Google AdWords is the most popular PPC platform, but can also be the most complicated for marketers to manage. In 2013 alone, Google made over a thousand changes to AdWords. It’s almost impossible to keep up.
That’s why we created WordStream PPC University: an organized educational resource enabling marketers of all skill and experience levels to take their AdWords strategy to the next level – for free!
Millions of visitors have already used WordStream’s educational resources, including this blog, our white papers, and webinars, to build their paid search skill set, improve their AdWords strategy and get a better return on their PPC spend. Now you can, too! We are pleased to offer you no-charge access to our new, guided PPC University framework for learning to set up, manage and optimize paid search campaigns, regardless of your previous experience or level of comfort with AdWords.
We created this awesome resource to provide marketers a top quality, totally accessible PPC education. Organized into three separate courses, PPC University allows you to work at your own pace. Our online and PDF formats also remove the barrier of constant Internet access – you can simply download the course and take it with you, wherever you go.
Here’s a small sampling of what you’ll learn in each course:
NOTE: All the material in PPC 101 is also available to download in a (free) PDF e-book.
There’s a lot to learn, so we’re making it as simple as possible for you. Each course is broken down into straightforward, logical sections, allowing you to take it all in at your own pace and lessons at your convenience.
And did we mention it’s completely free?
What are you waiting for? WordStream’s PPC University is your ticket to smarter PPC strategy and more effective AdWords campaigns. Check it out!
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