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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
Google Makes Strides in Tracking Cross-Device Conversions Across the Web
Did you know 90% of people move between devices to accomplish a goal? Google’s DoubleClick announced they are now going to provide marketers cross-device measurement to all of their campaigns across the web.
5 Tips for Running an A/B Test on a Budget
A/B testing is like eating your vegetables. Here are our top 5 A/B testing tips for small businesses or marketers working on a budget.
Landing Page Inspiration: 19 Landing Page Examples for 2019
Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!
Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.
7 Insightful Tips for Super-Effective Local PPC
It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.
The 19+ Best Marketing Podcasts: Learn With the Pros
Looking for marketing podcasts to listen to while driving or at the gym? Here are our 18 favorite marketing podcasts to entertain you while you learn.
5 Tactics to Become an Outstanding Public Speaker
Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.
AdWords Is a Game. Here’s How to Win
As Larry Kim once said, AdWords is just a game. It is - and you can win AdWords by recognizing who your real competition is.
6 Shocking Things Google Revealed About the Future of AdWords at SMX
Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.
The Most (& Least) Expensive States for PPC – New Data
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser
Google can be ruthless when it comes to AdWords ad disapprovals - but it's not always the fault of the advertiser.
Growth Hacking 101: What It Is and How to Do It
What is growth hacking? Learn all about this new marketing technique startups and entrepreneurs are using to grow their businesses FAST.
Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages
Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.
Ask the Experts: What’s the Perfect Way to Structure an AdWords Account?
What's the perfect way to structure an AdWords account? WordStream's Margot da Cunha tells you everything you need to know in the latest installment of "Ask the Experts."
Using Emojis in Ad Text Boosts CTR!
WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.
How a Stupid Marketing Quiz Can Actually Drive Leads
Goofy quizzes are some of the most popular, shareable content out there. But can marketing quizzes actually drive leads and sales?
International PPC: 3 Reasons You Can’t Afford NOT to Go International
We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.
Links on Landing Pages: To Link or Not to Link? [DATA]
Most landing page experts advocate limiting links on landing pages so your visitors don't leave the page. But are marketers following this best practice?
20+ of Our Best Vertical Marketing Guides Across 14 Industries
Are you looking for marketing hacks specific to your industry? Check out our 20 best vertical marketing guides across 11 industries.
10 Marketing Graders to Make Your Site Better, Faster, Stronger
These 10 free marketing graders are easy-to-use tools that help you analyze the performance of your website and marketing campaigns. Check them out!
Study: Which Sites Have the Most Links in Search?
Dutch SEO specialist Wouter van der Meij recently published a study of search marketing publishers with the most links – and we’re thrilled to be among the most-linked resources on the Web!
How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.
Does Google Ads Work? (Spoiler Alert: YES)
Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.
The Marketing Funnel Ice Cream Cone: Turning Leads into Customers
What is the marketing funnel? How can you take advantage of the funnel to turn leads into customers? Learn how in this guide.
A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.
3 Trends That Will Change the Future of Online Advertising
Online advertising changes fast. In this post, Larry Kim reviews three major trends that will change everything, including identity-based marketing and the rise of automation.
