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Cross-Channel Marketing: Benefits, Strategies, & Measurement Tools
Cross-channel marketing coordinates your campaigns for better results. Learn how it works here.
Landing Page Inspiration: 19 Landing Page Examples for 2019
Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!
Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Do you bid on your competitors' brand searches in AdWords? This is a powerful online advertising strategy, but make sure you know the pros and cons of competitive bidding, and don't make these common mistakes.
7 Insightful Tips for Super-Effective Local PPC
It can be tempting to focus on nationwide campaigns, but local PPC is powerful enough for most small businesses. Here's how to excel at local PPC.
The 19+ Best Marketing Podcasts: Learn With the Pros
Looking for marketing podcasts to listen to while driving or at the gym? Here are our 18 favorite marketing podcasts to entertain you while you learn.
5 Tactics to Become an Outstanding Public Speaker
Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.
6 Shocking Things Google Revealed About the Future of AdWords at SMX
Google's VP of Product Management, Jerry Dischler, revealed some shocking changes coming to AdWords at SMX Advanced in Seattle. Find out the 6 most impactful things to stay ahead of your competition.
The Most (& Least) Expensive States for PPC – New Data
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
Growth Hacking 101: What It Is and How to Do It
What is growth hacking? Learn all about this new marketing technique startups and entrepreneurs are using to grow their businesses FAST.
Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages
Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.
Using Emojis in Ad Text Boosts CTR!
WordStream's resident data scientist Mark Irvine discovered that some advertisers have been including emojis in their ad text. Here's why it's a great idea.
How a Stupid Marketing Quiz Can Actually Drive Leads
Goofy quizzes are some of the most popular, shareable content out there. But can marketing quizzes actually drive leads and sales?
International PPC: 3 Reasons You Can’t Afford NOT to Go International
We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.
Links on Landing Pages: To Link or Not to Link? [DATA]
Most landing page experts advocate limiting links on landing pages so your visitors don't leave the page. But are marketers following this best practice?
20+ of Our Best Vertical Marketing Guides Across 14 Industries
Are you looking for marketing hacks specific to your industry? Check out our 20 best vertical marketing guides across 11 industries.
10 Marketing Graders to Make Your Site Better, Faster, Stronger
These 10 free marketing graders are easy-to-use tools that help you analyze the performance of your website and marketing campaigns. Check them out!
How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.
Does Google Ads Work? (Spoiler Alert: YES)
Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.
The Marketing Funnel Ice Cream Cone: Turning Leads into Customers
What is the marketing funnel? How can you take advantage of the funnel to turn leads into customers? Learn how in this guide.
A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.
3 Trends That Will Change the Future of Online Advertising
Online advertising changes fast. In this post, Larry Kim reviews three major trends that will change everything, including identity-based marketing and the rise of automation.
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.
Ask the Experts: What Is Dynamic Keyword Insertion?
In WordStream's latest Ask the Experts video, Erin Sagin explains what dynamic keyword insertion is, and when it can and should be used by AdWords advertisers.
7 Secrets For Crazy Clickable Social Media Buttons
You want your content to be shared as much as possible, right?! Learn tips and best practices for implementing highly clickable social media buttons on your website or blog.
The 10 Types of Business that MUST Use Call Tracking
The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!
7 Ways to Write Super-Effective Google Ads (with Real Examples)
Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.
17 Landing Page Ideas to Inspire Your Next Campaign
Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert more of your visitors into customers. Try adding images of real people, using trust signals, experimenting with color, and testing a dual CTA.
