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The 22 Best Keyword Research Tools for Every Need [Free & Paid!]
Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the best keyword research tools!
14 Marketing Skills to Add to Your Resume This Year
Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills make employers say, We need to hire this one? Check out our 14 enticing marketing skills to add to your resume!
4 Ways Local Businesses Can Get More Out of Google
The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain.
6 Places to Learn Photoshop for Free (or Almost Free!)
You don’t need to be a professional graphic designer or digital marketing expert to learn how to use Photoshop. Here are six free resources to begin your journey to Photoshop mastery.
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.
Ask the Experts: Intro to Negative Keyword Match Types
Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.
Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement
Facebook recently announced its new Relevance Score metric for advertisers. Here's what it means for your Facebook advertising campaigns.
The Top 15 PPC Experts to Follow on Twitter
Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.
The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]
Ever wonder what the most expensive keywords in paid search advertising are? This new infographic reveals original research on the 20 most expensive keywords in Bing Ads.
17 Stars Who Made Social Media Careers Out Of Goofing Around Online
Want a career in social media? Check out these 17 stars who turned their hobbies into high-profile, high-earning social media careers.
11 Big Content Marketing Challenges (and How to Overcome Them)
Content marketing is an incredibly effective way to raise brand awareness and drive traffic. But businesses face serious challenges when getting started with content marketing. Here’s how you can overcome those challenges and start seeing results.
Remarketing Lists for Search Ads (RLSA): What You Need to Know
Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.
21 Tips, Tricks & Examples for a Rocking Contact Us Page
Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.
6 Paid Search Tips for Healthcare Marketers
Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.
The WordStream Field Guide to the Google Search Page
The Google search page is arguably the most ubiquitous page on the World Wide Web. Learn more about Google search pages in WordStream's handy field guide.
Your Facebook Company Page is About to Lose Likes! But, Why?
Facebook is scraping through stale accounts and getting rid of inactive accounts. Learn how this could affect the number of page Likes to your company profile.
Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy
Instagram has become the new MVP of social media. Find out how their new, game-changing carousel ads will affect your Instagram advertising strategy.
Google Shopping Campaigns Guide: Best Practices, Tips & Tricks
Google Shopping campaigns are a powerful way to get your products in front of motivated prospects. Learn tips and best practices to help you create, manage and optimize your Shopping campaigns in Google AdWords with this guide.
Why Was February Such a Hard Month for B2B Businesses?
Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.
Search Trends by State: Top Trending Searches in All 50 States
What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.
8 Influencer Marketing Strategies (and Ideas) to Grow Your Reach
Influencer marketing is powerful, but how does it work? See influencer marketing examples and learn how to find influencers in your field and become one yourself in this guide to influencer marketing strategy.
7 Things You Need to Know About New Dynamic Facebook Product Ads
Facebook is really killing it with ad targeting lately, and the new dynamic Facebook Product Ads are no exception. Learn everything you need to know about the new Facebook product ads.
The Ultimate A-Z Marketing Buzzwords Bible
Marketing is a field rife with buzzwords. We’ve created an A-Z list and scored them on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.
Google Introduces Call-Only Campaigns – Here’s Why You Need Them
Google just made it even easier for prospects to call advertisers with the launch of its Call-Only Campaigns feature in AdWords.
17 Best Practices for Crazy-Effective Call-To-Action Buttons
In this post, we discuss 17 call-to-action button best practices to help you get a higher CTR and more conversions out of your beautiful buttons.
7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients
Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Follow these 7 PPC tips to make your agency life a lot less stressful!
The Best Content Marketing Tools for Creation, Promotion, Syndication & More
Curata recently compiled its definitive list of content marketing tools for 2015. Find out which tools made the cut in this post.
