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Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
Learn how to follow-up with leads and turn more prospects into customers.
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
We've confirmed that Google is now automatically converting text ads into richer image ads for the Display Network. Learn more about how it works!
3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
The 5 Elements of a Strong Inbound Marketing Strategy
Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!
99 Online Marketing Tools You Won’t Be Able to Live Without
If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...
18 Signs You Are a Digital Marketer
18 struggles only digital marketers experience. If you work in paid search these memes will definitely resonate with you.
3 Cool Things You Can Do with Ad Customizers
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
4 Powerful Ways to Eliminate Click Fraud in Your Account
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.
3 Stupid-Easy Ways to Increase Your Ad CTR
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
Get Your High-Quality Google Ads Report in 15 Minutes [Free Template]
Google Ads reporting can be tricky if you don’t have the right tools or you’re not a data expert. Learn how to create a fully customizable Google Ads report for your clients. Or just download our ready-made free Google Ads report template!
The New & Improved Way to Audit Your PPC
Need a PPC audit? The WordStream AdWords Performance Grader is fast, easy and free -- and now delivers a better PPC audit than ever.
How to Increase Conversion Rates Without Touching A Landing Page
Stop spending all day on tiny landing page optimizations! Here are five alternate ways to *seriously* increase conversion rates.
1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them
Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.
7 Super-Smart PPC Tips for Higher Education Marketing
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
34 Killer PPC Ad Templates with Crazy High CTRs
PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!
Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.
7 Best Practices for Perfect Landing Page Forms
Landing page forms are one of the most important parts of a landing page. Here are seven best practices you should follow to increase the conversion rates of your forms.
The Top 10 Paid Social Media Hacks of All Time
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
5 Psychological Tricks to Exploit in Your PPC Ad Copy
Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.
Message Match: One Weird Trick for Better Landing Pages
Landing page message match is a major problem. Learn what message match is and how poor message match can kill your conversion rates.
18 Sneaky Ways to Build Brand Awareness
Learn the basics of brand awareness, how it facilitates your broader marketing goals, plus 18 brand-building strategies (with examples) to help you build brand awareness for your small business.
7 Sources for Marketing Data to Make Your Content More Convincing
Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
5 Ways to Get Insanely Low CPCs on the Display Network
A lot of marketers dismiss the Google Display Network, but in this post, you'll learn five ways to hack the GDN for insanely low CPCs.
Stop Paying for Accidental Mobile Clicks! 3 Ways Google Has Improved Click Quality
Google has made strides in preventing accidental mobile clicks. Check out the 3 improvements they've made to prevent inflated clicks to improve the user and advertiser experience.
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
Behold the Amazing Power of Twitter Hashtags
Why use Twitter hashtags? Because they can dramatically increase your reach! See the power of trending hashtags in action.
Landing Page Relevance: Can You Optimize for Quality Score?
Is landing page relevance really that important, and can you optimize landing pages for Quality Score?
