We surveyed over 500 businesses to find out where they go for marketing resources and insights. Get the full breakdown.
Need help with AdWords budget management? Learn three easy, no-brainer ways to get more out of your PPC advertising spend.
Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!
If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...
18 struggles only digital marketers experience. If you work in paid search these memes will definitely resonate with you.
Google AdWords just announced the release of new Automated Shopping Extensions -- learn how automated extensions can make your Shopping ads more clickable!
Ad customizers dynamically update your ad without you having to move a muscle. Check out three very cool things that you can do with ad customizers.
Split tests are a crucial aspect of conversion rate optimization for landing pages. These five real-life lessons will help you create better landing page split tests.
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.
Life is tough enough. Dealing with low click-through rates on your PPC ads shouldn’t add to your stress. We’ve got you covered with three ridiculously easy ways to increase the CTR of your ads. Get more clicks and get excited about reporting!
Google Ads reporting can be tricky if you don’t have the right tools or you’re not a data expert. Learn how to create a fully customizable Google Ads report for your clients. Or just download our ready-made free Google Ads report template!
Need a PPC audit? The WordStream AdWords Performance Grader is fast, easy and free -- and now delivers a better PPC audit than ever.
Stop spending all day on tiny landing page optimizations! Here are five alternate ways to *seriously* increase conversion rates.
Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!
Google announced that Quality Scores for new keywords would default to 6, but we know account level quality score still exists! Here's why it matters.
Google announced a complete redesign of Dynamic Search Ads, which takes keyword management out the equation opting for targeting by categories taken from the products and services sold on your website.
Landing page forms are one of the most important parts of a landing page. Here are seven best practices you should follow to increase the conversion rates of your forms.
Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.
The secret to lowering ad costs is increasing engagement. In this guide, social expert Larry Kim offers 10 tips to create truly stellar social media campaigns in Facebook, Twitter, and Instagram.
Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.
Landing page message match is a major problem. Learn what message match is and how poor message match can kill your conversion rates.
Want to be a great public speaker? Here are four simple things that great speakers do to make sure the audience remembers them and what they say.
Learn the basics of brand awareness, how it facilitates your broader marketing goals, plus 18 brand-building strategies (with examples) to help you build brand awareness for your small business.
Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
A lot of marketers dismiss the Google Display Network, but in this post, you'll learn five ways to hack the GDN for insanely low CPCs.