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Apple Maps Ads Are Here: Everything You Need to Know

Learn how to navigate ads on Apple Maps step-by-step.

Amanda Rodhe | September 15, 2026 | Paid Search Marketing
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5 FREE Facebook Marketing Tools to Juice Up Your Campaigns

Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!

Erin Sagin
March 2, 2016
Social Media

5 Quick & Actionable Tips for Better Content Marketing Images

Heads up: You NEED to be using images in your content marketing! Here are five actionable tips to optimize your content marketing images for better engagement.

28 Memorable Social Media Quotes to Make You Think

Looking for some inspiring quotes about Facebook, Twitter or LinkedIn? Look no further. More inspirational than a field of sunflowers at dusk, these social media quotes will inspire, encourage, and uplift you (or not).

Dan Shewan
February 25, 2016
Social Media

The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet

Google just unrolled the biggest change to the SERP in years. How is the loss of right sidebar ads affecting CTR, CPC, paid ad inventory and more? Check out the early data...

Landing Pages for Lead Generation: 8 Conversion-Driving Tips

Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.

Margot Whitney
February 19, 2016
Landing Pages

Google Ads Benchmarks for YOUR Industry [Updated!]

We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!

Google Ads Benchmarks for YOUR Industry [Updated!]

We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.

Do You Know Who Your Competitors Are? The 5 W’s of PPC Competitor Analysis

Do you need to do competitor analysis for PPC? YES! Find out how - plus when, why, who your competitors are, what tools to use for competitive analysis and more...

3 Free Tools to Help You Understand Your Online Audience

Technology is a massively important tool for growing your company. Here are three services that will help you better understand your audience so you can easily boost sales.

Larry Kim
February 16, 2016
Marketing Ideas

5 Steps to Landing a Big Account (When You Suck at Sales)

For those of us who weren't born with sale genetics, finding new clients can be tough. Check out this super-simple, creative formula for snagging big accounts.

How to REALLY Run a Twitter Lead Generation Campaign

You can generate tons of high-quality leads using Twitter ads - but don't follow Twitter's rules! Here's the real way to run a Twitter lead generation card campaign.

Larry Kim
February 9, 2016
Social Media

Harness the Power of Google Ratings

Learn the difference between Google seller ratings and product ratings and how to make the most of both for better performing AdWords campaigns.

Marketing for a Good Cause: 7 Strategies for Nonprofits

Marketing for nonprofits can be challenging. Your budget is smaller, but on the plus side, you’ve got the passion and the drive to succeed! Luckily, there are plenty of smart strategies to get your nonprofit organization noticed WITHOUT breaking the bank!

How to Use Google Ads Search Partners Data to Improve Your Campaigns

Far too many account managers include search partners without understanding the impact they can have. Learn exactly how these affect your bottom line!

25 Ways to Increase Online Sales

Want more online sales? We know the feeling! In this comprehensive guide, we'll show you 25 actionable ways to increase sales online starting today.

10 Advertising Mistakes That Will Destroy Your Credibility

When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!

Erin Sagin
January 29, 2016
Copywriting

Cracking the Code on Gmail Ads: My 7 Best Tips

Gmail Ads, formerly known as Gmail sponsored promotions, are an awesomely effective way to reach new customers - if you do them right! Here are my best tips for mastering Gmail Ads, including tips to increase your open rates and reach your competitors’ customers.

10 Stats That Will Make You Rethink Marketing to Millennials

With their ever-increasing buying power, millennials are one of the biggest emerging opportunities for marketers. Learn what makes this generation tick, then check out our top 10 stats that will revolutionize your approach to marketing to millennials.

Erin Sagin
January 27, 2016
Marketing Ideas

Cheat Sheet: Bing Ad Extensions

Which BingAds extensions are right for your account? Get a rundown of each extension and how to use it with this nifty cheat sheet.

Erin Sagin
January 27, 2016
Marketing Ideas

Does Facebook Advertising Work? [DATA]

Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.

Dan Shewan
January 21, 2016
Facebook Ads

Intent Marketing: The Life-Changing Magic of Giving People What They Want

Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.

How to Write the Perfect LinkedIn Connection Request

What are the 11 most boring words in the English language? “I’d like to add you to my professional network on LinkedIn.” In this post, we'll walk you through the secret formula to writing an irresistible LinkedIn connection request.

Larry Kim
January 18, 2016
Social Media

5 Tips for Dominating Your Ecommerce Keyword Research

Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.

5 Tips to Create More Memorable YouTube Ads

Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.

Erin Sagin
January 12, 2016
Marketing Ideas

21 Amazing Facebook Facts You Didn’t Know

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia tidbits that might surprise you. Here are 21 amazing facts about Facebook that will prove just how remarkable the site really is.

Dan Shewan
January 12, 2016
Social Media

Our 13 Best Social Media Advertising Tips EVER!

There’s no one-size-fits-all approach to social media marketing. In this post, we revisit our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increasing ROI, and more.

Dan Shewan
January 11, 2016
Social Media