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How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
The Ultimate Guide to Google Maps Marketing
Google Maps marketing is one of the most powerful tools small businesses can use. Here's everything you need to know about how to make Google maps marketing work for you.
8 Super Creative, Crazy Effective Display Ad Ideas
With just a little creativity, you CAN design display ads that break through the noise and captivate viewers. Here are 8 image ad ideas to explore, using real examples, backed by real data.
3 Cool New Keyword Tools for Generating Content Ideas
You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.
4 Hacks to Supercharge Your Search & Social Marketing with an Email List
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
7 Ways to Personalize Your PPC Strategy
One-third of marketers see personalization as the most important capability to the future of marketing! Here are 7 ways to personalize your PPC strategy.
The Stupid-Simple Secret Ingredient to Better Engagement on Twitter
Emoji for Twitter is one of the easiest - and most effective - ways to boost engagement on Twitter. In this post, Larry Kim shows you how.
The Ridiculously Awesome Guide to Facebook Remarketing
For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.
47 Social Media Facts To Blow Your Mind
Social media has changed the way we do pretty much everything. We bet some of you can’t even remember a time before social media! Check out these 47 amazing social media facts – and feel free to share them on your own networks to demonstrate how knowledgeable you are!
10 Crafty Strategies for Etsy Marketing & Other Craftmakers
Etsy marketing and craft marketing can be challenging, but there are a lot of creative ways to get the word out about your craft business and sell what you make!
10 Ways to Succeed with Google Call-Only Campaigns
Call-only campaigns are crucial in a mobile-first world, especially if phone calls are your business’s most important lead type. Follow these 10 tips to ensure your call-only ads are optimized and you're getting the most out of your Google AdWords Call-Only campaigns.
The 4 Emotions that Make the Best Emotional Ads [DATA]
Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!
4 Tips for Creating Amazing Facebook Landing Pages
Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.
3 Game-Changing Ways to Think Like a Content Marketer in PPC
PPC marketers should be putting on a content marketing hat from time to time. Check out the 3 game-changing ways PPC marketers can benefit from thinking like content marketers.
RankBrain: A Primer on Google’s Artificial Intelligence Technology
RankBrain, Google's proprietary artificial intelligence system, is revolutionizing the world of search. Here's everything you need to know.
3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]
Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.
How to Use Google Ads’ Customer Match: The Ultimate Guide
Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.
Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.
10 Things You Need to Know About the New Facebook Search
Larry Kim reveals the 10 things advertisers must know about interworkings of the new Facebook search system.
Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know
Some of Facebook's most powerful features are easily overlooked. Check out the five hidden Facebook features, including invite email contacts, that you need to know!
9 Killer Demand Generation Strategies for New Brands
Demand generation is crucial for companies of all sizes, especially new brands and startups. But what is demand generation marketing exactly, and how can small brands start leveraging the power of demand generation to grow their business?
How Dopamine Can 3X Your AdWords CTR
Dopamine is the Kim Kardashian of molecules! Learn how you can spike the dopamine in your customers' brains to entice them to click on your ads and 3X your AdWords CTR!
Shopping Remarketing Lists Can Increase Your CTR & CVR by 400%
Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!
11 Unbelievably Specific Facebook Audiences You Can Target
Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.
Our Top 10 Best Holiday Marketing Strategies EVER!
It's never too soon to start thinking about your holiday marketing strategy. In this post, we outline our top 10 holiday marketing tips that you can implement right now.
5 Reasons You Should Be Advertising on Facebook
There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.
3 Tips for Ranking in the Featured Snippet (AKA Position Zero)
Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.
