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9 Overlooked Marketing Budget Leaks (+How to Plug Them)

Locate nine common budget leaks that derail your marketing and learn how to fix them.

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5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.

6 Easy Google Ads Bidding Strategies for Newbies & Math Haters

Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.

13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.

Why You NEED to Raise Organic CTR’s (And How to Do It)

Is click-through rate (CTR) a ranking factor in Google? We've got data that suggests yes, Google does factor organic CTR into its ranking algorithm -- plus crucial tips on how to raise your Google click-through rates for better organic rankings and SEO.

Larry Kim
May 5, 2016
SEO

3 Landing Page Optimization Myths EXPOSED

We dispel three of the most common landing page optimization myths out there and explain how you can increase your conversion rates without ever touching a landing page.

11 Ways to Drive Growth with 10X Better Marketing Webinars

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

9 Easy Ways to Improve Your Marketing Resume

Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.

5 Ways to Get Tons of Low-Cost Conversions on Facebook

You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.

7 of the Best Value Proposition Examples We’ve Ever Seen

Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.

Dan Shewan
April 26, 2016
Copywriting

30 Twitter Ad Examples to Study Before Spending a Dime

Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...

Brad Smith
April 25, 2016
Social Media

Google Maps Now Considered Extension of Google’s Core Search Site

Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!

The Complete Guide to Facebook Video Ads

Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.

Podcast: The Larry Kim Story!

Obsessed with Larry Kim? Get to know how Larry Kim became an entrepreneur in this new podcast interview with Jeff Sauer!

Erin Sagin
April 21, 2016
WordStream

!Mas PPC Por Favor! How to Break into Bilingual PPC

Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!

4 Customer Marketing Strategies that Help Keep Our Clients Happy

The cost of acquiring a new customer is up to 30 times that of keeping an existing one! That's why you need these killer customer marketing strategies to keep clients happy...

Chris McHale
April 15, 2016
WordStream

7 Super-Creative, Crazy-Effective Retargeting Ad Ideas

There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.

Erin Sagin
April 8, 2016
Display Ads

11 Easy Ways to Reduce Your Bounce Rate

Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.

6 Ways to Optimize a Small Marketing Budget

Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies.

16 Ways to Optimize Your Product Landing Pages

If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.

5 Tricks to Create Super Bowl Caliber PPC Ads

Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.

Erin Sagin
March 30, 2016
Copywriting

6 Ways to Use Video to Increase Conversion Rates

Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.

3 Unconventional Facebook Advertising Strategies That Work

In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.

Dan Shewan
March 28, 2016
Facebook Ads

5 Lazy Tips to Cut Your PPC Budget in Half

Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half.

Spring Cleaning! 4 PPC Account Audit Tips To Save You Money

It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.

Is Live Chat Support Killing Your Landing Page Conversions?

Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait.

13 Ways to Combat Shopping Cart Abandonment

Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.