Featured Article
Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry
We analyzed nearly 1,800 Meta Ads campaigns to bring you the latest performance metrics for your industry! See how you stack up to the competition.
30 Twitter Ad Examples to Study Before Spending a Dime
Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...
Google Maps Now Considered Extension of Google’s Core Search Site
Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!
The Complete Guide to Facebook Video Ads
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
Podcast: The Larry Kim Story!
Obsessed with Larry Kim? Get to know how Larry Kim became an entrepreneur in this new podcast interview with Jeff Sauer!
!Mas PPC Por Favor! How to Break into Bilingual PPC
Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!
4 Customer Marketing Strategies that Help Keep Our Clients Happy
The cost of acquiring a new customer is up to 30 times that of keeping an existing one! That's why you need these killer customer marketing strategies to keep clients happy...
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.
11 Easy Ways to Reduce Your Bounce Rate
Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.
6 Ways to Optimize a Small Marketing Budget
Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies.
16 Ways to Optimize Your Product Landing Pages
If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.
5 Tricks to Create Super Bowl Caliber PPC Ads
Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.
6 Ways to Use Video to Increase Conversion Rates
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.
3 Unconventional Facebook Advertising Strategies That Work
In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.
5 Lazy Tips to Cut Your PPC Budget in Half
Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half.
Spring Cleaning! 4 PPC Account Audit Tips To Save You Money
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.
Is Live Chat Support Killing Your Landing Page Conversions?
Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait.
13 Ways to Combat Shopping Cart Abandonment
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.
Google Adds NEW Interactive Ad Format Targeting Gamers
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive
RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.
Our 8 Best Ad Copywriting Tips EVER!
It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.
3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
29 PPC Tools You Need to Try This Year
Even monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing PPC campaigns.
10 Smart & Easy Facebook Marketing Ideas
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
Still Confused About Google’s Recent Changes? Erin Sagin Explains [VIDEO]
Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.
7 Ideas for Upgrading Your Call to Action
Call-to-action marketing is a powerful technique to persuade visitors to your site to do what you want them to do. Here are seven actionable tips for crafting more compelling calls to action.
5 FREE Facebook Marketing Tools to Juice Up Your Campaigns
Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools for automation, image editing, analysis and more!
