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7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
Content marketing is getting harder. Here are the top hurdles you need to know, plus what to do to clear them with ease.
Podcast: The Larry Kim Story!
Obsessed with Larry Kim? Get to know how Larry Kim became an entrepreneur in this new podcast interview with Jeff Sauer!
!Mas PPC Por Favor! How to Break into Bilingual PPC
Ready to start building an international or multilingual PPC campaign? Check out our best practices for doing PPC in other languages first!
4 Customer Marketing Strategies that Help Keep Our Clients Happy
The cost of acquiring a new customer is up to 30 times that of keeping an existing one! That's why you need these killer customer marketing strategies to keep clients happy...
5 Tell-Tale Signs That Your Client Is About to Jump Ship
When things aren’t going so hot with your PPC clients, there are plenty of tell-tale hints. Here are the top five signals that your client is about to jump ship!
5 Awesome AdWords Scripts for Beginners
AdWords scripts are a great way to save time and automate part of your PPC workflow. Check out these five free Google AdWords scripts for beginners, to help you track Quality Scores, pause low-performing keywords and other important, repetitive tasks.
5 Deadly Landing Page Mistakes Sabotaging Your Results
These all-too-common landing page mistakes could be costing you dearly. Find out how to avoid these common problems and what to do if you're making them.
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.
Google Changes Impact of Ad Formats in Ad Rank
Google made big adjustments to the impact of ad formats on the ad rank formula. Learn what changed and how it will affect your account!
5 Keyword Search Tools All Online Advertisers Should Be Using
Need help finding new keywords for your accounts? Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with!
11 Easy Ways to Reduce Your Bounce Rate
Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.
6 Ways to Optimize a Small Marketing Budget
Don't have much budget? No problem! You can still make the most of even a small marketing budget if you have smart strategies.
16 Ways to Optimize Your Product Landing Pages
If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.
5 Tricks to Create Super Bowl Caliber PPC Ads
Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.
6 Ways to Use Video to Increase Conversion Rates
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.
3 Unconventional Facebook Advertising Strategies That Work
In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.
5 Lazy Tips to Cut Your PPC Budget in Half
Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half.
4 Travel Marketing Trends You Need to Act On
For travel marketers, it’s all about understanding the market trends and finding creative ways to use them to your advantage. Here are four new travel marketing trends you should be ready for!
Spring Cleaning! 4 PPC Account Audit Tips To Save You Money
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler.
Is Live Chat Support Killing Your Landing Page Conversions?
Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait.
13 Ways to Combat Shopping Cart Abandonment
Don’t you hate when people come to your site, add something to their cart, then just leave without buying? Shopping cart abandonment is one of the greatest challenges facing ecommerce retailers, but it's not insurmountable. Here are 13 ways to reduce abandoned carts.
Google Adds NEW Interactive Ad Format Targeting Gamers
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
13 Actionable Tips For More Awesome Marketing Presentations
Struggling to craft a halfway decent marketing slide deck? Check out Erin's go-to, 13-step formula for a rocking marketing presentation.
RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive
RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.
Our 8 Best Ad Copywriting Tips EVER!
It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.
3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
29 PPC Tools You Need to Try This Year
Even monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing PPC campaigns.
