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Are ChatGPT Ads Worth It? Pros, Cons, Costs, & Who Should Try Them
ChatGPT ads are gaining a lot of attention. Are they worth trying for your business? Find out here.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
EMDs vs. Branded Domains: What’s the Best Solution?
Not sure if an exact match domain (EMD) or a branded domain is right for your site? Check out this guide to the pros and cons of EMDs versus branded domains.
10 Question-Based Keywords that Drive Tons of High-Quality Traffic
Answering questions with your content is a fantastic way to drive tons of high-quality organic traffic. Check out 10 types of questions that work, plus SEO tips for ranking on question keywords.
![How to Create Expanded Text Ads [Guide + FREE Template]](https://www.wordstream.com/wp-content/uploads/2021/07/create-expanded-text-ads-title.jpg)
How to Create Expanded Text Ads [Guide + FREE Template]
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.
Remarketing for Dynamic Search Ads (RDSA): Your Google Ads Campaign on Steroids
Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition.
Automotive Advertising Benchmarks & Data for 2016 [Infographic]
If you're doing advertising and marketing for the car or automotive services industry, check out this new data on trends in the car and auto marketing industry from WordStream and Google.
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
6 Landing Page Copywriting Principles for More Conversions
Learn the six principles of great landing page copywriting that will ensure your landing pages drive conversions, leads and sales.
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!
3 Underused Google Ads Features That’ll Blow Your Mind & Boost Your Bottom Line
These hidden, underused Google Ads features can have awesome effects on your campaigns! Check out these cool targeting and reporting features you may have missed.
7 Expanded Text Ad Best Practices for Better Performance
They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.
7 Social Media Management Tips to Save Time & Improve Results
Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.
What Is Content Advertising, and Should You Be Doing It?
What is content advertising, and should you be doing it? What's the difference between content marketing and content advertising? Find out everything you need to know here.
Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach
Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.
7 Medium Optimization Tips To Get Your Articles To Go Hot
Blogging platform Medium has revolutionized web-based publishing, but how can you help your posts go viral? Check out Larry's top Medium optimization tips!
Why Every Small Business Needs YouTube Director for Business [VIDEO]
Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year.
Ultimate Facebook Ad Types Cheat Sheet
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.
One Weird Trick to Get More Facebook Likes for Free
If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!
10 Insanely Good Reasons You Should Publish On Medium
Medium is a powerful blogging and content syndication platform, and if you're not publishing on Medium, you're missing out on a huge potential audience for very little extra work. Learn more about why Medium publishing works so well!
4 Super-Actionable Google Ads Tips to Try Right Now
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
15 Ways to Get More Customers on the Cheap
Need more customers? Of course you do! There are plenty of actionable steps you can take to get more customers even if your marketing budget is small.
3 Ways to Run More Effective Client Meetings
Want to hold better, more productive client meetings? Then follow Maddie Cary's essential tips for more effective, productive meetings that keep clients happy.
Website Design Inspiration: 8 Sites to Spark Your Creativity
Looking for some website design inspiration? Then look no further, as we present eight sites that will get those creative web design juices flowing.
Customer Match for Shopping Campaigns Available in All Accounts
We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!
What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.
